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Flash sale! $5 off $50, $10 off $60 or $15 off $75 purchase Presidents day sale. Enjoy salon-quality results with deals starting at 40% off + free 2-hour delivery. Shop Now. Celebrating Black History Month. New! As IAm. Elevate your crown with science-backed formulas for beautiful curls. Shop now. Sabrina Carpenter. fragrances. Plus, luxe-for-less scents from ALT., Good chemistry & more. Shop now.
Black Owned

Celebrating Black History Month

Honoring the legacy, versatility & beauty of Black hair with products that elevate your crown.

Waves

Waves

Soft, textured waves with volume, versatility & minimal frizz.
Curls™

Curls

Defined, springy ringlets full of volume & movement, fragile and prone to frizz.

Coils

Coils

Tight, delicate zigzag patterns that can shrink up to 70%.

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