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New! ion24k. Reverse damage from root to tip in just three minutes. Shop now.

Celebrating Black History Month. New! As IAm. Elevate your crown with science-backed formulas for beautiful curls. Shop now.

Celebrating Black History Month

Honoring the legacy, versatility & beauty of Black hair with products that elevate your crown.

Waves

Soft, textured waves with volume, versatility & minimal frizz.

Curls

Defined, springy ringlets full of volume & movement, fragile and prone to frizz.

Coils

Tight, delicate zigzag patterns that can shrink up to 70%.

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