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Buy two, get one free select hair care. Shop now. Celebrating Black History Month. New! As IAm. Elevate your crown with science-backed formulas for beautiful curls. Shop now. Sabrina Carpenter. fragrances. Plus, luxe-for-less scents from ALT., Good chemistry & more. Shop now.
Black Owned

Celebrating Black History Month

Honoring the legacy, versatility & beauty of Black hair with products that elevate your crown.

Waves

Waves

Soft, textured waves with volume, versatility & minimal frizz.
Curls™

Curls

Defined, springy ringlets full of volume & movement, fragile and prone to frizz.

Coils

Coils

Tight, delicate zigzag patterns that can shrink up to 70%.

FREE 2-hour delivery on orders $35+

In-store pickup

FREE shipping on orders $40+

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