Every woman can be a gorgeous redhead. It's a matter of finding the right red.
 
General Guidelines for Selecting Red Shades
from the experts at P&G Beauty

The deeper the skin tone, the deeper and cooler the red shade should be.

The lighter the skin, the lighter and warmer the red shade should be.

Light, creamy skin undertones look best with warmer red haircolor tones, such as copper or golden reds.

Cooler skin tones with less yellow look better with cooler red haircolors, such as berry or wine tones.

Stacey Jones
A master colorist, stylist, salon education manager, and brand manager, Stacey Jones has more than 16 years of experience of beauty industry experience working for companies such as Wella and Clairol. She is currently Senior Brand Manager, Professional Products for Sally Beauty.
Seeing Red
Color expert Stacey Jones offers hints for wearing the rarest color of all.

Have you noticed more redheads lately? I have! From deep auburn to bright carrot, red is one of the most desired hair color shades in the world. I've chosen to be a redhead myself! Part of red's appeal may be its rarity. Natural redheads are found in less than 2% of the worldwide population and up to 6% of the United States. Celebrity hairdresser Louis Licari has even gone so far as to state that red is the most important hair color of our time, noting that every hair color formula has turned warmer over the years.

Every woman can be a gorgeous redhead. It's all a matter of finding the right red for you. Generally speaking, lighter skin tones should opt for lighter, warmer reds and darker skin tones should choose among deeper, cooler red shades. But, personality definitely plays a part in choosing a red. An outgoing and daring personality is often attracted to a brighter more intense red shade—and can usually pull it off!

If there's any downside to going red, it that red shades tend to fade more quickly than others, which is why using Ion Color Brilliance After Color Treatment is imperative for reds. You can rinse hair color for 24 hours straight and never remove all of the traces of the developer (hydrogen peroxide). The traces that remain in the hair continue to slowly oxidize, which is why all hair color will have some fading after about a week and a half. After Color Treatment stops oxidation, removes traces of developer, closes the cuticle layer, and restores the hair and scalp to their normal pH level, which means you'll have longer-lasting, more vibrant color.

If you're considering going red, the safest route is through your salon—especially if you are lightening your hair color. You can opt for permanent color, which covers gray completely and lasts until it grows out. If you are not lightening or want to blend gray rather than cover it, gentler demi-permanent color may be right for you. But, if you are new to red hair color, it is usually best to "try it on" with temporary or semi-permanent color first, before committing yourself to a permanent shade. Talk to your stylist to find the best solution for your hair.

When it comes to maintaining red hair color, the way you take care of your color will definitely effect color retention. Here are a few guidelines:

Tips for Keeping Red Red

Shampoo no more than every other day, and even less, if possible. On non-shampooing days, rinse hair and condition your ends.

Always use cool water, especially for rinsing hair. Hot water can slightly raise the cuticle layer. Cool water keeps the outer layer of the hair strand smooth, thus keeping the dye molecules locked deep inside.

Choose a shampoo that is pH balanced for color-treated hair. Harsh detergents that extract oils from the hair can, at the same time, extract the dyes. Look for a sulfate-free shampoo or cleansing conditioner for gentlest treatment.

New growth should retouched in the salon every 4-5 weeks.

Semi-permanent or demi-permanent colors or color glosses should be used, as needed, to refresh faded ends on permanent hair color.

Protect hair from the sun with hair care products that contain UV inhibitors and a scarf or hat.