Experience a new world of hair color with Better Natured, the professional, vegan solution for gorgeous, radiant hair that’s fueled by Good. Clean. Fun. Whether you’re new to coloring your hair or a seasoned pro, our permanent hair color provides salon quality results at home that last up to 8 weeks. Covers roots and grays in under an hour…94% of women who tried it agree that the gray coverage is impeccable!
The Better Natured liqui-crème formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. It’s gentle on the hair and scalp and adds rich, vibrant dimension to hair color.
Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing
Mixing & Application:
Mixing Ratio:
Root Touch Up / Re-Touching
(Total Processing Time: 35-45 minutes)
All-Over Color
(Total Processing Time: 35-45 minutes)
Follow these instructions if you’ve never colored your hair, haven’t colored in over 3 months or you’re switching to a darker or red shade.
Need Support?
We’re here for you!
Better Natured Customer Service is available:
Monday - Friday 9:00am – 5:00pm EST
Saturday 9:00am – 12:00pm EST
Call or Text: 1-800-242-9283
Email: hello@betternatured.com
Will respond to emails within 24 hours or by the next business day.