colorcharm by Wella
colorcharm Permanent Crème Toner
Item WELLA30
colorcharm by Wella
colorcharm Permanent Crème Toner
This item earns at least
100 points!
Sally Beauty Rewards
You can earn 100 points on this item!
Elite members can earn 125 points on this item!
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What is it?
Discover your best blonde with new WELLA colorcharm Permanent Crème Toners. From the creators of the #1 permanent toner in the US,* these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.**
With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end.
**WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC
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**WELLA colorcharm lightener + permanent toner vs. lightener alone
What makes it special?
- Finishing step to neutralizing warmth after lightening Up to 90% less breakage*
- *WELLA colorcharm lightener + permanent toner vs. lightener alone
- Free of animal-derived ingredients, parabens, gluten and phthalates.
- Perfects blondes with shiny, healthy-looking hair.
- Works on naturally blonde or pre-lightened hair.
- Seamlessly even tone from root to tip.
- Pre-lighten hair to the required level before applying toner.
- Mix 1 part WELLA colorcharm Permanent Crème Toner with 2 parts 10 volume WELLA colorcharm cream developer.
- Apply to towel dried hair and develop for 10-20 minutes, checking frequently for desired result.
- Ease of Use with a Crème consistency for more precise application control.
- Customize your blonde with our icy, silver and pastel tones.
- MUST be used with 10 volume developer only.
