Out of the dark and into bold, vivid color. Achieve vibrant color on NATURALLY DARK hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens..

Your next style statement is waiting — let WELLA COLORCHARM help you make it!  The best salon-quality, DIY color brand just got a new look. Now it’s your turn to switch up your look too! WELLA COLORCHARM has a full range of products designed to help you enhance your unique style. And you can rest easy knowing that our formulas have remained 100% unchanged so you can expect the same great results you’ve come to know and trust without wasting time on a trip to the salon. Envision yourself with a new look and make it come to life with WELLA COLORCHARM!

USE ONLY WITH WELLA COLORCHARM 30 VOLUME CREME DEVELOPER.