SoColor Cult Semi-Permanent, direct dye color; ranging from the most vibrant, to the softest pastels to allow stylists to create flirty, fun, and fierce looks that lasts up to 20 washes and leaves hair 5x more conditioned*.
*When using on bleached/lightened hair compared to a non-conditioning shampoo
For best results, use on virgin, or pre-lightened hair levels 8-10. Process up to 30 minutes.
No developer needed.