Red - L'Oreal HiColor Red HiLights Permanent Hair Color | Sally Beauty
Selected quantity exceeds what is currently available
Excellence by L'Oreal

HiColor Red HiLights Red Permanent Creme Hair Color

1.2 OZ |  Item SBS-500241

What is it?
NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.

L’Oreal Help Line:

(800) 345-5014.

9AM - 5PM EST, Monday-Friday

What makes it special?
  • For highly-visible, intense red highlights even on dark hair, without brassiness
  • Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
  • Rich, no-drip creme makes it easy for control of creative techniques
  • Quick processing time of only thirty minutes
  • True-to-shade color that resists fading
  • Available in three Hi-lift Red shades

Wear suitable, disposable gloves.  Measure 2.4 fl. oz. of Oreor 30 or 40 Volume Developer depending on the degree of lift desired into a non-metallic shaker or bowl.  If hair is relaxed, use 20 volume developer only.  

Add entire contents of Excellence HiColor HiLights tube and mix thoroughly until smooth and creamy.


  1. Always apply hair color to dry, unwashed hair immediately after mixing. 
  2. Saturate the selected hair based on the desired effects. 
  3. Process for 30 minutes at room temperature.  
  4. Rinse hair well after the processing time.  Rinse with warm water until water runs clear and then shampoo.  

To speed up processing time, use a pre-heated warm (not hot) heat source for up to 15 minutes maximum.  

Cool for 5 minutes at room temperature.

Use exclusively with the recommended oxidant, Oreor 40 volume maximum. 

We're sorry, this product cannot ship to the following locations: Quebec

Delivery Address

i This item cannot be shipped to Canada
i Same Day Delivery is not available to PO Box addresses.