Discover Beauty Innovators
In 2018, Sally Beauty Holdings launched Cultivate, a beauty business accelerator that would propel Curlanista and Puff Cuff into household names, growing their businesses by 3,771% and 88%, respectively.
Curlanista
At just 13 years old, Lexi Proctor launched her own hair care line, Curlanista, because she wanted girls to feel empowered to wear their natural curls proudly.
Shop Now
PuffCuff
Ceata found it impossible to find accessories to accommodate her thick, textured hair. When research revealed there were others – men and women with curly hair, locs and braids – who were experiencing the same styling woes, Puff Cuff was born.
Shop Now
UniQurl
Registered nurse Alexis Stanley developed UniQurl to provide naturally kinky hair – a traditionally underserved hair type – products that nourish and define.
Shop Now
Peculiar Roots
Tara Darnley was driven by her passion to see consumers with locs and natural hair receive the pampering and care they deserve. The buildup-free hair care collection conditions, cleanses and moisturizes the hair and scalp with a flake-free formula.
Shop Now
Pattie Yankee Products
Celebrity nail artist and expert, Pattie Yankee, is taking DIY nails to the next level. Her line of clear, natural-looking nail extensions serves as a blank canvas for any polish or nail art.
Shop Now
True + Pure Texture
Celebrity stylist, natural hair expert and salon owner Pekela Riley created a luxury collection of natural looking hair extensions specifically designed to blend in with multicultural hair.
Shop Now
