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Tone It Down Blonde Purple Shampoo
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What is it?
Clinically proven to neutralize brass*
Infused with ultra violet pigment, known to tone, this gentle, cleansing formula delivers salon-fresh results to blonde hair. Brassy tones are removed for perfectly bright, cool-toned hair that’s shiny and soft. Set the tone for beautifully blonde hair.
*Clinically tested as a system with Tone It Down Blonde Conditioner.
Hero Ingredients:
Infused with Ultra Violet Pigment, known to tone.
Fragrance:
Gingerly Fragrance
- Top: Freesia, Plum
- Heart: White Rose, Turmeric, Black Pepper, Blue Ginger
- Dry Down: Coconut, Cedarwood, Musk, Moroccan Spice
What makes it special?
- Eva NYC defines clean as made without over 1,300 ingredients including Sulfates, Parabens, Phthalates, Nanoparticles, Cyclic Silicones, Mineral Oil, Benzene, Talc, MIT/MCIT*
- This gentle, cleansing formula delivers salon-fresh results to blonde hair
- Clinically Tested, Clean, Certified Cruelty Free & Vegan
- Infused with Ultra Violet Pigment, known to tone
- Bottle Made With 50% Recycled Materials
- Responsibly Sourced Ingredients
- Luminous, lush shampoo
- Brightens
- Softens
- Tones
- *eva-nyc.com/ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Polysorbate 20, PEG-12 Dimethicone, PEG-150 Distearate, Sodium Phytate, Dehydroacetic Acid, Propylene Glycol, Benzyl Alcohol, Citric Acid, Fragrance , Ext. Violet 2 (CI 60730)
Wet hair, lather up. Massage into hair and scalp. Rinse well.
For optimal results, follow with Tone It Down Blonde Conditioner.
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