As I Am So Much Moisture | Styling Products | Textured Hair | Sally Beauty
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As I Am

So Much Moisture

8 OZ |  Item SBS-341216

What is it?
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.
What makes it special?
  • Enables very easy root lifting when styling with a styling pick
  • Allows great stretch to better reflect length of hair
  • Provides incredible softness
  • Deeply hydrating
Aqua/Water, Glycerin, Aloe barbadensis leaf extract, sodium benzoate, potassium sorbate, erythrobic acid, citric acid, royal jelly, glucose, lavender flower extract, phenoxyethanol, equisetum arvense extract, urtica dioica (nettle) extract, sage leaf extract, grape fruit seed extract, cetyle alcohol, cetearyl alcohol, behentrimonium methosulfate, sodium chloride, lactoperoxidase, glucose oxidase, fragrance/parfum (limonene), dimethyl stearamine

For undefined textured styling, when coil definition is not a key element: (e.g. afros, pony puffs, frohawks, etc.)

Pump into palms and gently massage throughout clean, conditioned hair. Apply on hair nearest the scalp to

Ease lifting with styling pick. Add lots of fullness. Discourage shrinkage. Can be re-applied daily or whenever needed.


For moisturizing coil-defined styles:

Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner. Distribute a small amount of So Much Moisture throughout hair. Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.


For daily use: refrain from over-applying if your desire is to retain coil definition. • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.

As I Am So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.


If you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

We're sorry, this product cannot ship to the following locations: Canada

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