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Color Brilliance by ion

Powder Lightener 1lb

1 LB |  Item SBS-405197

What is it?
Ion Powder Lightener is infused with Coconut, Chia Seed and Sunflower Oils. The conditioning, dust-free formula is suitable for all application techniques both on and off the scalp.
What makes it special?
  • Suitable for all application techniques both on and off the scalp
  • Gluten and Cruelty-Free (Product Not Tested on Animals)
  • On or off the scalp application
  • Available in 1oz or 1lb
  • Up to 7 levels of lift


  1. Depending on the desired degree of lightening and consistency, mix with Ion™ Sensitive Scalp™ Crème Developers 10 vol., 20 vol., 30 vol., or 40 vol. in a ratio of 1:1.5 up to 1:2 in a non-metallic bowl.
  2. When applying directly to the scalp, do not exceed 20 vol. developer.
  3. Apply to dry, unwashed hair.
  5. Use mixture immediately and discard any unused mixture.
  6. Processing time depends on the condition of the hair and the desired degree of lightening.
  7. Check every 5-10 minutes during processing.
  8. Do not continue to process if adverse reactions occurs (e.g. itching, burning, rash or any unexpected reaction). Stop and immediately rinse with water. If necessary, seek medical treatment.
  9. Maximum total processing time is 50 minutes.
  10. Rinse thoroughly and lightly shampoo.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from Amazing I absolutely love this item. It is so cost effective. This is my second time purchasing this, and the first can lasted me over two years. I highly recommend it to anyone who bleaches their hair consistently.
Date published: 2021-02-10
Rated 4 out of 5 by from ok my hair was brassier with this. I normally use wella. but I feel it left my hair softer and it doesn't smell as bad as other bleach. would recommend for younger girls. maybe I'm old or something
Date published: 2021-01-30
Rated 5 out of 5 by from Works nicely Lifted my hair evenly and doesn't smell too intense!
Date published: 2021-01-25
Rated 5 out of 5 by from Love this product Works awesome lying to my hair all the way to White
Date published: 2021-01-09
Rated 5 out of 5 by from First Time User Great product, used with 30 volume developer and it lightened virgin hair without drying out the hair. Product smells great before adding developer.
Date published: 2021-01-05
Rated 5 out of 5 by from Great Worked amazing and left me more to do my hair again
Date published: 2021-01-03
Rated 5 out of 5 by from Great powder, smells lovely! It really lightened my hair and I have dark brown hair. I used 30 volume developer and left it for 45 minutes. I love that it does not smell bad.
Date published: 2021-01-01
Rated 5 out of 5 by from Dark hair no damage no problem Worked great on my dark black hair and didn’t damage anything , will purchase again
Date published: 2020-12-28
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Has anyone received this recently? After reading the reviews I realized I wasn't the only person who ordered this with other things and didnt receive it. I have reached out via email and phone number and have nothing. Even called my local store.

Asked by: Klare from mi
I just purchased this at my local store. They had 2 containers of it in stock, including the one I bought.
Answered by: Queenie NC
Date published: 2020-10-26

If I already have highlights in my hair should I use this to get all my brown parts? The majority of my hair is already blonde but I would like to have my full head blonde

Asked by: mimi4321
Yes you can 
Answered by: Kiara21400
Date published: 2020-07-14

Wondering what the content amount is. It’s hard to read the product image- photo isn’t clear. On the product image it looks like 4oz(?) however, the website states: Powder Lightener 1lb- Which would be 16 ounces in my calculation. Thanks for clarifying. 

Asked by: Carasophia
It is 16 oz! 
Answered by: Real Customer
Date published: 2020-06-27

I don't understand the directions. Its says use a ratio of 1:1.5 to 1:2, but which part is which? Is the bleach the first part and developer the second part? I can't find where it specifies.

Asked by: Nicky666
I have been doing hair a long time and the powder is put in first then the just want it creamy so it doesn't dry out....hope this helps....
Answered by: Teresask
Date published: 2020-08-14

Can I purchase at the store for curbside pickup? Because of the corona virus?

Asked by: Amanda1979
You should be able to purchase it at your store if they have it in stock. You just have to call the number of the store nearest you and they should be able to prepare your purchase for curbside pickup.
Answered by: Rhae1313
Date published: 2020-05-07

Ive been using ion Powder Lightener, but container does not say "Bright White", Is this a different formula from what I have?

Asked by: Redheadedtemper
It should be the same product, I hope this was helpful!
Answered by: cej207531
Date published: 2020-04-09

Does this come with a scoop or some way to measure?

Asked by: jdlynn81
yes it comes with a scoop!
Answered by: yrlocalangel
Date published: 2020-12-22

What's the difference between the Ion Color Brilliance Powder Lightener and the Ion Color Brilliance BRIGHT WHITE Powder Lightener?

Asked by: gocubsgirl
gentle, and it smells Devine
Answered by: 2021Shadow
Date published: 2020-10-26
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