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Color Charm by Wella

Powder Lightener Tub

1 LB |  Item SBS-800425
$21.39

What is it?
Wella Color Charm Powder Lightener is controlled reliable lightening action. Protecting oil system helps to lock in moisture. Great for all on- and off-the-scalp application techniques and provides up to 7 Levels of Lift. Excellent for highlights with foils or balayage techniques, full head lightening, regrowth applications, and color correction.

Wella Help Line:
1-866-722-4146
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

 

What makes it special?
  • For all on- and off-the-scalp application
  • Controlled, reliable lightening action
  • Up to 7 levels of lift
  • Dust-free formula
Potassium Persulfate, Sodium Silicate, Magnesium Carbonate Hydroxide, Mineral Oil, Ammonium Persulfate, Sodium Stearate, Xanthan Gum, Oryza Sativa (Rice) Starch, Algin, Disodium EDTA, Silica

RECOMMENDED MIXING: For off-the-scalp application, mix 1 oz. of Color Charm Powder Lightener with 1 oz. of the appropriate Wella Developer (20 or 30 Vol) in a non-metallic bowl. For on-the-scalp application, use only 20 Vol Crème Developer by mixing 1oz. of Color Charm Powder Lightener with 2 oz. Wella Crème Developer. Do not process for more than 50 minutes.

 

IMPORTANT: Never shampoo before lightening. Perform a strand test before complete application. Always wear gloves.

 

CAUTION: Do not use on eyelashes, eyebrows, facial hair or hair on other parts of the body. Do not use on hair in poor condition. Do not use in a metal mixing bowl. Do not permanently wave the hair immediately before or after lightening. Do not use if the scalp shows abrasions, scratches, or any other abnormal condition. Store in a cool, dry place.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 4 out of 5 by from One of the better ones It was my first time using this product and it was pretty good. I feel like it lifted very fast, only used 20 developer, and it did worry me at first. The formula itself stayed pretty creamy while using, just got to experiment more with this one.
Date published: 2021-02-25
Rated 4 out of 5 by from Does the job! It does the job! The lid was really tough to open initially.
Date published: 2021-02-23
Rated 1 out of 5 by from Don’t waste your money or ruin your hair! This was terrible. I’ve been bleaching my roots from home for years, and i’ve never had a lightener this bad. Damages your hair, doesn’t lighten very many levels like it states. My natural hair is about a 7N with natural highlights and some strawberry, and lightens suuuuper easily. With this bleach I had to do two rounds of it over 2 weeks and it still isn’t right, plus it damaged my hair IMMENSELY. With Pravanna lightener and even Manic Panic I was able to get correct lift with one go and my hair was super healthy, no breakage or anything.
Date published: 2021-02-21
Rated 5 out of 5 by from Very pleased Works very well for bleaching or bleach bathing. Used 40 developer with very little damage.
Date published: 2021-02-12
Rated 5 out of 5 by from Great product Very easy to use; easy to read instructions. Lasts me awhile.
Date published: 2021-02-07
Rated 3 out of 5 by from Lightener works quickly The lightener itself is great. The tub broke after my second use. I had to store it in a gallon baggie.
Date published: 2021-02-05
Rated 4 out of 5 by from I went blonde at home with no damage to my hair! I decided to become a blonde during a pandemic. I was a little nervous because everyone warned against turning my very dark hair blonde. But this powder lightener did an EXCELLENT on my hair. No damage to my hair and made toning easy and can be!!
Date published: 2021-02-04
Rated 5 out of 5 by from Recommend! I started to bleach my hair during quarantine (like everyone else) and I had only used the L'Oréal bleach, but I couldn't find it in stock. I got this one based on other positive reviews and articles. I am very pleased! The powder comes in a bag and it has a scooper. The best part, is it does not smell!!
Date published: 2021-01-29
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I just went to a salon sadly the lady’s that did it couldn’t get my red out. Would this do it’s job? 

Asked by: Ambs1999
I know I’m late but I would not recommend using bleach to get direct dye out (or any type of dye) it will stain your hair making it harder to get the color out.  I suggest a color remover <3 
Answered by: Dollbaby
Date published: 2021-02-03

Is it ammonia free?

Asked by: Taylor Kay
This product is not ammonia free.
Answered by: Sally Staffer1
Date published: 2020-12-01

how quick can something be shipped?

Asked by: audrina77
The fastest an item can be shipped is typically between 2-3 business days. Estimated Delivery 3-5 Business Days.
Answered by: Sally Staffer1
Date published: 2020-10-19

Can i use this powder lightener with a developer of a different brand?

Asked by: Yessy209
You can use a different brand of developer however it is usually best to use inline products as they are often formulated to work together. For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-16

If my hair is blue what volume developer would i need to get it nearly white?

Asked by: Blu scarlett
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-19

How can I get rid of orange hair? Used a box dye on dark brown hair. It turned orange, lol. I knew it could happen but didn’t want to go to a salon because of Covid. Can I use this with a developer? If so, is 20 enough? Looking to actually be blonde. Lol

Asked by: Just Bianca
You need to bleach it again to get it to a yellow then tone it. T18 won’t help you if you have orange hair. Watch brad mondo videos on YouTube, he’ll explain all things hair. 
Answered by: Yesenia r
Date published: 2020-12-20

I have been growing my hair out for a long time and only dyed it once 7 months ago(a soft brown) which is super faded. Should i still strip color before bleaching? Ive never stripped before!

Asked by: Stefferu
The bleach will strip the color out. Sometimes you need to bleach it 2x if you have brown hair. It will go from brown to orange on the first bleach then from orange to yellow/white. I would wait at least overnight to bleach it a second time of it’s necessary. 
Answered by: Yesenia r
Date published: 2020-11-19

i can't go to salon with 1 month old due to covid ..i used to do highlight and now my roots are dark if i want to use this powder with 30 developer will i get Platinum color ?? and if i used after T18 toner should i use it with 30 developer too ?

Asked by: Saritaa1
The bleach is good it will not give you a platinum.. depends on how your hair lifts and what toner you use.. toners like T18 are used with peroxide 10
Answered by: Hair by Yessy
Date published: 2020-12-11
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