Wella colorcharm Permanent Gel Hair Color
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colorcharm by Wella

colorcharm Permanent Gel Hair Color

 Item WELLA21

What is it?

Wella colorcharm Cool Brown Gels contain a built-in brass fighter with underlying “ash” (cool) tone which helps cancel warmth. These cool brown gels feature true to tone color, so results are consistent and reliable with even coverage throughout that is true to the natural rich brown you want. Wella colorcharm Cool Brown Gels are long lasting with fade resistant results.


Wella Help Line:
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


What makes it special?
  • Every tube creates 6 oz of color, great for long hair
  • Economical: 1:2 mix ration
  • Excellent gray coverage
  • Deep conditioning

How To Mix: 1:2 Mixing Ratio: Mix Wella colorcharm Gels with Wella colorcharm Developer in a 1:2 mixing ratio. Example: Mix 2oz Wella colorcharm + 4oz Wella colorcharm Developer. Mix Wella colorcharm Gels with a bowl and brush.


Matching Developer: Always use Wella colorcharm Developer for best results.

10 Volume: Use 10 volume Wella colorcharm Developer for going darker or maintaining the same level.

  • (Create 10 Volume by mixing equal parts 20 Volume Wella colorcharm Developer with distilled water).

20 Volume: Use 20 volume Wella colorcharm Developer for gray coverage and lightening up to 2 levels.

30 Volume: Use 30 volume Wella colorcharm Developer for lightening up to 3 levels and for more intense results on dark hair.


Timing: Process Wella colorcharm Gels for 30 – 45 minutes to ensure 100% gray coverage.

Use Wella colorcharm Cool Brown Gels for bowl and brush application, special techniques and foiling.

Delivery Address

i This item cannot be shipped to Canada
i Same Day Delivery is not available to PO Box addresses.