What is it?
NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.
L’Oreal Help Line:
9AM - 5PM EST, Monday-Friday
What makes it special?
For highly-visible, intense red highlights even on dark hair, without brassiness
Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
Rich, no-drip creme makes it easy for control of creative techniques
Quick processing time of only thirty minutes
True-to-shade color that resists fading
Available in three Hi-lift Red shades