Better Natured
Permanent Liqui-Crème Hair Color
Item BNAT1
Better Natured
Permanent Liqui-Crème Hair Color
This item earns at least
140 points!
Sally Beauty Rewards
You can earn 140 points on this item!
Elite members can earn 175 points on this item!
What is it?
Experience a new world of hair color with Better Natured, the professional, vegan solution for gorgeous, radiant hair that’s fueled by Good. Clean. Fun. Whether you’re new to coloring your hair or a seasoned pro, our permanent hair color provides salon quality results at home that last up to 8 weeks. Covers roots and grays in under an hour…94% of women who tried it agree that the gray coverage is impeccable!
The Better Natured liqui-crème formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. It’s gentle on the hair and scalp and adds rich, vibrant dimension to hair color.
Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing
What makes it special?
- Formulated with Coconut Oil and our signature Triple Plant-Milk blend, leaving hair soft and silky smooth
- 87%-92% naturally-derived formulas, depending on the shade
- No drip liqui-crème formula is gentle on hair and scalp
- Rich and vibrant color that lasts 8 weeks
- Salon-quality results at home
- Tropical fruity fragrance
- 100% gray coverage
Mixing & Application:
- Better Natured Permanent Hair Color can be mixed using a bowl and brush or an applicator bottle.
Mixing Ratio:
- 1:1 Color to Developer* (2 FL. OZ./60mL color and 2 FL. OZ./60mL developer)
- *Better Natured 20 Volume Developer sold separately.
- Measure 20V developer into applicator bottle or non-metallic bowl. Add 2 FL. OZ./60mL of color into bottle or bowl. Shake or mix well.
Root Touch Up / Re-Touching
(Total Processing Time: 35-45 minutes)
- Apply to new growth/roots (dry hair), working in 1/4" sections.
- Let color process for 35 minutes (add 10 minutes for stubborn grays and vibrant shades).
- If necessary, add a little warm water and apply remaining color to ends for last 3-5 minutes of processing time.
- Rinse well with warm water until it runs clear, shampoo and condition.
- Dry off and admire your new shade!
All-Over Color
(Total Processing Time: 35-45 minutes)
Follow these instructions if you’ve never colored your hair, haven’t colored in over 3 months or you’re switching to a darker or red shade.
- Apply to new growth/roots (dry hair), working in 1/4" sections.
- Apply remaining color mixture to lengths and ends, starting where the roots stop. Massage color down the entire length of hair, section by section, using a color brush or gloved fingers to distribute evenly.
- Let color process for 35 minutes (add 10 minutes for stubborn grays and vibrant shades).
- Rinse well with warm water until it runs clear, shampoo and condition.
- Dry off and admire your new shade!
Need Support?
We’re here for you!
Better Natured Customer Service is available:
Monday - Friday 9:00am – 5:00pm EST
Saturday 9:00am – 12:00pm EST
Call or Text: 1-800-242-9283
Email: hello@betternatured.com
Will respond to emails within 24 hours or by the next business day.
