Gentle Moisture Shampoo Compare to It's a 10 Miracle Moisture Shampoo
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- Gentle combination of ingredients that delivers both strength and moisture
- Enriched with natural oils such as Aloe Vera, Sunflower, and Moringa
- Mild formula safe to use on color-treated hair
- Sulfate Free
GVP Gentle Moisture Shampoo Compare to It's a 10® Miracle Moisture Shampoo is a Sulfate-Free shampoo that is perfect for all hair types to help strengthen and moisturize. Safe for color-treated hair and is enriched with natural oils. GVP Generic Value Products® line was formed because of a group of experienced chemists and marketing people knew they could produce at "Popular Prices," a product as good as the "higher priced" quality name brands."