Selected quantity exceeds what is currently available

Tone It Down Blonde Shampoo

Tone It Down by Eva NYC
Selected quantity exceeds what is currently available

Tone It Down Blonde Shampoo

Tone It Down by Eva NYC
EVANYC2
$11.99 - $19.99
Tone It Down Blonde Shampoo is rated 4.4 out of 5 by 126.
  • y_2020, m_10, d_26, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_88, tr_38
  • loc_en_US, sid_EVANYC2, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 7ms
  • reviews, product
  • Infused with Argan Oil, Wild Cherry Bark Extract, Keravis™ and violet pigments Free from sulfates, parabens, phthalates, mineral oil and gluten Restores strength to natural or color treated blonde hair Ultra-violet shampoo that neautralizes brassy tones Safe for color, keratin, and Brazilian treated hair Cruelty free, vegan certified, non-GMO
    Tone It Down! Blonde Shampoo is an ultra-violet formula to neutralize brassy tones while increasing moisture and shine with Wild Cherry Bark Extract. Argan Oil feeds hair with vitamins and nutrients, while Keravis™ delivers optimal anti-breakage benefits. It's time to kick some serious brass! Hair is left bright, shiny and soft.
  • Apply shampoo to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow up with Eva NYC Tone It Down! Blonde Conditioner. Precautions: Avoid Contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
  • For enhanced platinum perfection, use with Tone It Down! Blonde Conditioner.
  • Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)
Rated 1 out of 5 by from Great Product Love this shampoo for my highlighted hair. Definitely tones the gold in my hair. I use it once a week! Thank you
Date published: 2020-10-24
Rated 5 out of 5 by from Smells wonderful! Excellent shampoo. I have naturally blonde hair,and this product keeps my hair shiny as well as eliminating any " yellow" tones. Seems to be very gentle on my fragile hair,and smells really good!
Date published: 2020-10-15
Rated 5 out of 5 by from Best Ever BEST PURPLE SHAMPOO & CONDITIONER I'VE EVER TRIED.
Date published: 2020-10-08
Rated 5 out of 5 by from Love it! Great shampoo and conditioner set to tone down brassiness. You just have to play with how long to leave it in to get the color you want. Leaves hair soft snd manageable, too!
Date published: 2020-09-29
Rated 5 out of 5 by from Best Purple Shampoo Ever!! After trying many purple shampoos, this is by far my favorite. I have used it for the past 2 months. I put it on dry hair where my hair is yellow and let it sit for 10 minutes, then I add water and lather full head of hair and let sit additional 5 minutes. Rinse thoroughly, it comes out perfectly toned, soft & shiny. Oh and it smells amazing. I highly recommend this shampoo. It is $19 for 1litre bottle, but it is worth the price.
Date published: 2020-09-29
Rated 5 out of 5 by from Tones brassy color down quick This shampoo actually helps tone down brassy color. One shampoo and a big difference was seen.
Date published: 2020-09-23
Rated 5 out of 5 by from Best purple shampoo This is a great purple shampoo! I feel that is does a better job of removing brassy tones than some big brand shampoos!
Date published: 2020-09-12
Rated 3 out of 5 by from Does not lather up well This shampoo does not lather up very well at all on my hair. It takes 4 times before it begins to lather. That is why I give it a 3 stars.
Date published: 2020-09-10
  • y_2020, m_10, d_26, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_88, tr_38
  • loc_en_US, sid_EVANYC2, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product

Can you use this as your everyday shampoo/conditioner or should I be using something else?

Asked by: Jykoll67
Hi love! The formulas are created to be a daily shampoo and conditioner but have added purple pigments to tone down brassiness. There is no limit on how often you should use it, but can be determined by how often you need/want to tone your hair.
Answered by: Eva NYC
Date published: 2020-07-18

Would this work to help keep a rose gold color from fading? 

Asked by: Arilc523
I don’t think so, Tone it Down is highly pigmented, which is great for brassy tones or yellowing white or grey hair. I think it would over power the rose gold tone.
Answered by: Mickyb24
Date published: 2020-04-28
  • y_2020, m_10, d_26, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_2
  • loc_en_US, sid_EVANYC2, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product