Selected quantity exceeds what is currently available
Tone It Down by Eva NYC

Tone It Down Blonde Shampoo

$12.99  -  $24.99
Buy 1 Get 1 50% Off Liters i
Buy 1 Get 1 50% Off Liters. Add 2 to Qualify. Expires 1/31/21
What is it?
Tone It Down! Blonde Shampoo is an ultra-violet formula to neutralize brassy tones while increasing moisture and shine with Wild Cherry Bark Extract. Argan Oil feeds hair with vitamins and nutrients, while Keravis™ delivers optimal anti-breakage benefits. It's time to kick some serious brass! Hair is left bright, shiny and soft.
What makes it special?
  • Infused with Argan Oil, Wild Cherry Bark Extract, Keravis™ and violet pigments
  • Free from sulfates, parabens, phthalates, mineral oil and gluten
  • Restores strength to natural or color treated blonde hair
  • Ultra-violet shampoo that neautralizes brassy tones
  • Safe for color, keratin, and Brazilian treated hair
  • Cruelty free, vegan certified, non-GMO
Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)
Apply shampoo to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow up with Eva NYC Tone It Down! Blonde Conditioner. Precautions: Avoid Contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
For enhanced platinum perfection, use with Tone It Down! Blonde Conditioner.
Rated 5 out of 5 by from Great buy This worked great after bleaching dark hair. It helped the brass color come out with the assistance of blonde toner.
Date published: 2021-01-18
Rated 5 out of 5 by from Great product Smells AMAZING leaves my hair way less orange and yellow. I leave it on damp hair for 10 minutes
Date published: 2021-01-15
Rated 5 out of 5 by from Amazing The best purple shampoo. Does not dry the hair out and brings out the blonde beautifully.
Date published: 2021-01-11
Rated 5 out of 5 by from Eva NY tone is down shampoo and conditioner This is my favorite purple shampoo hands down. It doesn’t dry my hair our like out purple shampoo’s. It tones my hair and smell amazing. When I don’t use the purple Eva Ny I use the Eva Ny in the pink bottle which I absolutely love!!! Have yet to try a Eve NY product I didn’t like.
Date published: 2020-12-29
Rated 1 out of 5 by from gross gel buildup The shampoo gels up and is hard to get out of the squeeze bottle. i feel like it's a waste of money. no, i wouldn't purchase again.
Date published: 2020-12-20
Rated 4 out of 5 by from Works For Blondes it is a bit pricer than other purple shampoos at this store but its also a lot better. It smells good and it has argan oil in it. I used it dry to see a bigger difference and it made my blonde really ashy and cool. if your hair brings out more orange than yellow i would use a blue shampoo. but overall, great product
Date published: 2020-11-16
Rated 1 out of 5 by from Great Product Love this shampoo for my highlighted hair. Definitely tones the gold in my hair. I use it once a week! Thank you
Date published: 2020-10-24
Rated 5 out of 5 by from Smells wonderful! Excellent shampoo. I have naturally blonde hair,and this product keeps my hair shiny as well as eliminating any " yellow" tones. Seems to be very gentle on my fragile hair,and smells really good!
Date published: 2020-10-15
  • y_2021, m_1, d_24, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_107, tr_44
  • loc_en_US, sid_EVANYC2, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 36ms
  • reviews, product

Can you use this as your everyday shampoo/conditioner or should I be using something else?

Asked by: Jykoll67
Hi love! The formulas are created to be a daily shampoo and conditioner but have added purple pigments to tone down brassiness. There is no limit on how often you should use it, but can be determined by how often you need/want to tone your hair.
Answered by: Eva NYC
Date published: 2020-08-19

Would this work to help keep a rose gold color from fading? 

Asked by: Arilc523
I don’t think so, Tone it Down is highly pigmented, which is great for brassy tones or yellowing white or grey hair. I think it would over power the rose gold tone.
Answered by: Mickyb24
Date published: 2020-08-19

Does this shampoo work for grey dyed hair?

Asked by: Roxanacrt
  • y_2021, m_1, d_24, h_17CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.13
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_3
  • loc_en_US, sid_EVANYC2, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 37ms
  • questions, product