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The longest-lasting hair color, which alters the hair permanently; requires a developer.
Shop NowNeeds a low-volume developer; enhances hair color for up to 24 shampoos.
Shop NowDoes not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.
Shop NowTypically doubles as a styler; doesn't penetrate the hair & washes right out.
Shop NowAlso, known as a pastelizer, is used to create lighter shades and pastels with vivid colors.
Shop NowBright hair color that comes in every shade of the rainbow, typically semi-permanent.
Shop NowAlso known as Bleach. Alters the structure of the hair to remove natural color; allows brighter hair color results.
Shop NowMixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.
Shop NowRemoves top hair color to reveal the base tone, but does not further lift the hair color.
Shop NowCreate salon looks at home with Sally Beauty's comprehensive selection of high-quality, professional hair products that are budget friendly and easy to use. From temporary to permanent, vivid to subtle, we help take the guesswork out of achieving incredible color that has dimension, depth and shine.
If you're looking for long-lasting results, our trusted brands offer permanent hair color that does double duty, covering 100% of gray while nourishing and building strength in each strand. From natural looks to hot and trendy shades, we've got you covered with rich, fade-resistant color.
For a quick refresh between treatments, conditioning toners can neutralize brassiness, boost highlights and add shine. Say goodbye to damage, uneven coverage and fading — our products deliver salon-quality results, whether you prefer warm or cool tones.
If you want to try something new without the commitment, select a semi-permanent or demi-permanent shade that will wash out in 12-24 shampoos. These shine-boosting formulas leave hair soft and glossy.
Find all your hair color staples like bleach, hair color remover and root touch-up to help you freshen or get started on a new look. We have all your favorite formats — liquid, crème, powder — with beneficial ingredients to support your successful DIY hair color journey. Pro quality. For less.