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Color Brilliance by ion

Bright White Sensitive Scalp Developer 20 Volume

4 OZ |  Item SBS-305031

What is it?
Formulated in Italy, Ion Bright White Sensitive Scalp Developers contains plant proteins, argan oil, aloe vera, coconut oil, and rapeseed to help nourish, condition, and protect.
What makes it special?
  • Infused with plant proteins, argan oil, aloe vera, coconut oil, and rapeseed
  • Creamy formula mixes easily with any hair coloring or lightening product
  • Vegan, cruelty-free (product not tested on animals), paraben-free


Mix lon Sensitive Scalp™ Bright White Crème Developer per the recommended amount of your chosen hair coloring product instructions.

Use when directions call for 20 volume hydrogen peroxide.

Always follow the manufacturer’s directions.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from If you are only doing a little hair it's a good am Good product i have used it for years i recommend it
Date published: 2021-01-01
Rated 5 out of 5 by from Use w the toner its so gentle n wrks amazingly.... Amazing to use n is gentle on ur hair. Also no bleach
Date published: 2020-07-13
Rated 5 out of 5 by from ZERO PAIN Perfect, it did it’s job and my scalp had no irritation at all. My color was nice and vibrant too.
Date published: 2020-06-10
Rated 5 out of 5 by from Good Good for price. Would order again if needed. Thanks.
Date published: 2020-06-06
Rated 1 out of 5 by from Can’t Review. Received This Item. Can’t Use it. Didn’t Receive The Powder Or Highlight Cap.
Date published: 2020-05-29
Rated 2 out of 5 by from Hot roots Left with hot roots that are orange/golden while the rest of my hair is platinum
Date published: 2020-05-19
Rated 5 out of 5 by from BEST FOR WHITE HAIR, HANDS DOWN Best developer for the whitest colors. Honestly, I've only been able to find it in small bottles and I'm lucky I have a white pixie cut cause if my hair was any longer I wouldn't get two uses out of every bottle. It works fast, I don't feel like I have to keep it on for as long as most other developers. I have used developer from most hair companies and it leaves my hair dry and brittle. I can use this twice in a day of I need to do some high lift and my hair doesn't turn gummy from over processing.
Date published: 2020-04-28
Rated 5 out of 5 by from Don't like website. Just like products. Great product. Great price. Like the way it can and
Date published: 2020-01-07
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Hi, I want to dye my daughter's hair pastel pink. She's 17 and has virgin hair, it's never been dyed or processed with anything. Her hair is light brown/dark blonde, short, wavy & a sensitive scalp. I need product info and detailed instructions please.

Asked by: Kristin77
I had no allergies to this and I’m allergic to everything 
Answered by: Louise18
Date published: 2020-10-16

The package changes from Brown to ahí te? I ussually used 6A with 20 developer.

Asked by: Yoly9872
Sorry, but I really don't understand your question. 6A is generally Light Brown. 20 volume developer is used with permanent color to deposit color and when you have over 40 percent gray hair that needs covering. I hope this helps you.
Answered by: Tessa154
Date published: 2020-04-24

Is there any difference in this one than the regular ion developer?

Asked by: Anonymous
In usage and results, not really, no. Comparing the ingredients listed, the Bright White has a lot of added oils and the plant protein advertised on the bottle. The oils, etc. seem to be the same as in the Ion Absolute Perfection Booster (which is v. good). It costs like twice as much as the original Ion Sensitive Scalp developer but does work out about the same if you add in the cost of the Ion Perfection Booster, so 50/50? It works about as well as the original and seems to be a bit less damaging, about the same amount of damage as Ion Sensitive Scalp with added Ion Perfection Booster. To me, it feels just as gentle on my scalp as original Ion Sensitive Scalp (I bleach and tone and the toner doesn't feel like an active chemical burn the entire time if I use Ion Sensitive Scalp). If you don't want to spend the time measuring out and mixing in Ion Perfection Booster, this is a good developer to try and I really really recommend the Ion Perfection Booster if you're bleaching to a level 10. If you're not lifting that many level and/or don't care about the added oils, I'd stick with the original Ion Sensitive Scalp and save the money.
Answered by: Iffy Sushi
Date published: 2020-07-15

Will the Bright White developer change my hair color as compared to when I use the regular 20 vol developer with my 5N permanent creme hair color? I I picked this bottle by mistake and am afraid it will give me a different color.

Asked by: monique75
I don't think so. I think this developer is a beautiful white blank slate for adding to whatever color you're using. BUT, let me be clear.....I don't THINK so. Good-Luck!!!!!1
Answered by: Laura Davis
Date published: 2020-06-29

What size is this product?

Asked by: auntmike9953
4 fl oz.
Answered by: RebeccaOh
Date published: 2020-04-21

I bought this bright white 20 by mistake.  What is the main difference between this one and just the 20 vol. developer.  

Asked by: StaceyHarr

What is the developer number stand for and what is the difference between the ion developer that says “bright white” and the other ion developer without those words?

Asked by: TJwishes
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