Selected quantity exceeds what is currently available

Bright White Creme Lightener

933 by Ion
Selected quantity exceeds what is currently available

Bright White Creme Lightener

933 by Ion
SBS-405026
$11.99

Bright White Creme Lightener is rated 4.5 out of 5 by 279.
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  • Infused with Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil Lightens up to 8 levels
    This innovative lightening formula should never be called “bleach”. It's incredibly rich and creamy base is formulated with actives that condition, soften, and strengthen the hair during processing. Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil will lighten all hair types up to 8 levels on or off the scalp.
  • For on Scalp application- Mix 1:1 or 1:2 with 20 volume Ion Sensitive scalp creme developer

    For off scalp application- Mix 1:1 or 1:2 with 30 or 40 volume Ion Sensitive Scalp Creme Developer

    Can be used for balayage, foil, or all over application.

  • MINERAL OIL, POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, SODIUM SILICATE, SODIUM METASILICATE, PETROLATUM, SODIUM PERSULFATE, ETHYLHEXYL STEARATE, SODIUM STEARATE, KAOLIN, MAGNESIUM OXIDE, SODIUM LAURYL SULFATE, SILICA, TITANIUM DIOXIDE, HYDROXYETHYLCELLULOSE, CARBOMER, HYDROGENATED CASTOR OIL, BEESWAX, TETRASODIUM EDTA, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOL, PEG-40 HYDROGENATED CASTOR OIL, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, XANTHAN GUM, HYDROLYZED KERATIN, BISABOLOL, CETEARETH-30, HYDROLYZED KERATIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER

  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from Best product I’ve found! I’ve now used this bleach 3 times and have the least amount of damage to my hair than I’ve ever had. And let me tell you I’ve had some bleach horror stories in the day. Went from a faded blue and pink and purple( ion brights) to pretty dang blonde in 30 minutes.
Date published: 2020-01-08
Rated 5 out of 5 by from Love This Product it was able to take my hair from bright red to an ash brown with little damaged
Date published: 2019-12-24
Rated 5 out of 5 by from Beautiful Results When I first purchased this I was a bit nervous because I was going from dark to platinum. My biggest concern was damage and dry,, instead it was the opposite beautiful soft platinum curls and by the way I’m natural as well. I had toned my hair with the purple shampoo and I’m in love with the results!!! This will always be my go to for touch ups!!!
Date published: 2019-12-18
Rated 5 out of 5 by from No Damage Lightener I’ve tried literally everything with my hair and I prefer keeping it light blonde and ashy. I went back to trying a box dye last weekend to try to save some money from going to the salon and came out with perfect ends but orange/yellow roots. I wanted to find a good bleach alternative and I definitely found it! This lightener did absolutely no damage to my hair and it actually smells good. I used this with the Ion 20 volume sensitive scalp developer and only needed it on my hair for as long as it took me to apply it. I then used Wella T18 toner on the lightened parts and it came out perfect! I would highly recommend this for someone looking for a good bleach alternative.
Date published: 2019-12-15
Rated 3 out of 5 by from Good Great formula but cannot sit around too long or else it gets hard to apply.
Date published: 2019-12-11
Rated 5 out of 5 by from Amazing! I've always used a powder, but I'm officially in love with this creme!
Date published: 2019-12-06
Rated 5 out of 5 by from Great bleaching Creme. Great bleaching Creme if used correctly. I had dark dark brown hair level 4. Took me 3 tries with level 30 developer only because I didn’t saturate my hair as much and as long as I should have. My hair is now almost a level 10! Love it!
Date published: 2019-11-27
Rated 5 out of 5 by from Review for several Ion products here Ok. Now. This is going to be a review of several Ion products. And I will also post a couple of photos. Like the title says, even when mixed appropriately with 30v developer, it was so dry and chalky that it was almost impossible to work with. I started my day with a nice shade of magenta. That I have been using for a few years. This cream lightener took my hair from about a 2/3 to about a 6. Not nearly where I needed it to be. Thankfully. I had a box of the Ion powder color lightener. I also used 30v with it and when all was said and done, I was EASILY a 9. I was amazed because salons always tell me that I’ll never be able to get that light. So then, I had a VERY pale yellow with some white mixed in. After that, I used Ion’s cream toner in Spring Blossom with 30v again. You will see my finished product below. It was very time consuming, but soooo worth it. I love it. Oh. And very minimal damage after all of that was done. Nothing that some good repairing, heavy conditioning won’t take care of!!! I am going to be petty and add that I chose the Ion line this time around because of the absolutely adorable mug set that you got for free if you purchased 3 or more Ion products. Well. My store didn’t have them and I’m a little upset. I REALLY wanted those mugs!!!
Date published: 2019-11-27
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My hair is just above shoulder length and is kinda semi-thin. It’s not too thin but I also wouldn’t call it thick. Is one bottle of this enough to lighten my entire head or should I get a second tube?

Asked by: kaylee88
Oh one tube should be plenty!  My hair is super short, and I only use 2 Tablespoons 
Answered by: Mabarker63
Date published: 2020-01-19

Gonna give this creme lightener a try to lift my roots a few shades they are currently grown out dark brown but the rest of my hair is platinum once my hair is lifted do I need to tone my roots before I throw a color on top to even it out?

Asked by: CuriousD
It depends what color you want to put on top. I love this product (you still need to mix with peroxide don’t forget.) I have dark almost black hair and in one use of this lighter it got my roots to a golden blonde.  (Think sailor moon. That’s who I was cosplaying as at the time) if you wait a few days and do it again you can achieve for of a bleach blonde shade. 
Answered by: Flamingo Moon
Date published: 2020-01-19

Is this mixed with anything or do you apply it right out of the tube

Asked by: Anonymous
Follow the directions and mix with your desired level of developer. 
Answered by: ErinBAdams
Date published: 2020-01-13

Do you have to mix this with developer for it to work?

Asked by: Morgz216
Yes you do. 
Answered by: Nikki901
Date published: 2020-01-08

Can I use this with a 10 volume to very slowly & gently Bleach a few slightly orangey strands?

Asked by: KWoodruff
I would say yes.  I have dark brunette hair and use it on my roots with a 20 vol.  
Answered by: Vievecoaster
Date published: 2019-11-21

I have dark brown Roots, and bleach blond medium long hair, turns orange & yellow. To lighten my roots to the same level as the rest of my hair, I got Ion Bright White Creme Lightener & Ion 20 Devlp/sensitive.Can I do my roots 1:1, then All Over quickly

Asked by: Jennisun22
I have to do my roots twice at 1:2 for 45 minutes each time (I do it over 2 days) to get the brightest blonde with no orange. I tone with t-18 and my hair is white platinum. My ends were light pink and my roots dark brown at the beginning, so it will work for you too. 
Answered by: ErinBAdams
Date published: 2019-11-08

I achieved a pure white hair color and wish to maintain as well cover new growth, mainly white with some dark strands.Will this product blend and maintain the pure white I have? If not, what product for the roots to blend with white results.

Asked by: Katnip602
First, I can assure you that your refresh will blend and your hair will maintain a consistent color!   In this case, pure white.  I do use shampoo that is specific for this color hair as well. I really like these products they work well!
Answered by: Ruthjane
Date published: 2019-11-05

I have green/blue hair and I’m dying to get this stuff out, would this help at all????

Asked by: Juliana98
It's bleach, so it will help as much as any other bleach. Depending on the brand and shade and how faded your green/blue is, bleach might make it deposit deeper into the hair and harder to remove, sometimes impossible. Google ways to remove semi-perm dye without bleach (I've had a lot of luck mixing clarifying shampoo with bleach powder and NO DEVELOPER, lather into hair and process until color is very faded, usually about 20 minutes, then rinse and use more clarifying shampoo, repeat if necessary). Always strand test to avoid melting off all your hair, I know whereof I speak.
Answered by: IffySushi
Date published: 2019-09-30
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