Bright White Creme Lightener

Bright White Creme Lightener



Size: 10.6000 OZ |
Quantity: One |


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Additional Information

  • Infused with Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil
  • Lightens up to 8 levels

This innovative lightening formula should never be called “bleach”. It's incredibly rich and creamy base is formulated with actives that condition, soften, and strengthen the hair during processing. Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil will lighten all hair types up to 8 levels on or off the scalp.

Bright White Creme Lightener is rated 4.5 out of 5 by 65.
Rated 5 out of 5 by from Fantastic product! Haven't bleached my hair in years now because of the damage it causes, but I wanted to go turquoise. I typically use soap caps with baking soda to lighten my hair, but I needed more lift to achieve the color I wanted. Decided to give this Ion Bright White creme lightener a shot. Mixed it up with some Ion Sensitive Scalp 20 Vol Peroxide and threw it in my hair which was half blond and half pink. Took about 15 minutes and my roots were a nice bright white shade as opposed to that ugly yellow that other bleach products cause. Super simple to mix up, easy as can be to apply and actually does what it claims! Thumbs up!
Date published: 2018-09-16
Rated 5 out of 5 by from Best bleach ever I’ve been coloring and lightening my hair since I was 12. I’ve tried every single lightener Sally’s sells. I also worked at Sally’s for a year and a half so I tried the new lighteners as they came out. I no longer work there, but let me tell you, it’s absolutely amazing. I have naturally level three dark brown hair and this stuff will lift me to nearly platinum in half an hour without giving it the feel of bleaching my hair. If you’re scared to lighten your hair because of damage, use this lightener. It is, without a doubt, the best one I have ever used.
Date published: 2018-09-15
Rated 5 out of 5 by from It worked wonders on my hair and had no damage I had dark blonde to light brown hair and used this and it lightened my hair perfectly it of course was a orange type color because my hair has a lot of red tones to it so after I bleached it I used a wella toner and now have the perfect icy white blonde hair color best lightener ever only problem is it doesnt seem to stay in store a lot which only means its a very popular lightener because they stock it but can't keep it on the self so now I order it online
Date published: 2018-09-13
Rated 5 out of 5 by from Great product Loved it very convenient. Results were awesome. Will purchase again
Date published: 2018-09-07
Rated 5 out of 5 by from BEST BLEACH EVER I started using this a few months ago qnd fell in love my first use! I usually color my hair with arctic fox about once a month, bleach then recolor and with a 20 volume developer this lightens me to a level 10 platinum in less than 25 minutes. It also took Splat color out of my friends hair in 35 minutes with a 30 volume developer. I love that my hair never feels damaged after i use this product. 10/10 recommend and love to follow it up with the Macadamia brand deep conditioning masque
Date published: 2018-09-02
Rated 5 out of 5 by from Love love love!! I bought this for the first time four or five months ago and I truly love it. I’ll never use any other bleaching product. I have a natural reddish tone to my hair so my hair is usually a copper or even neon orange after bleaching but not with this! My hair has never been as ‘white’ which is what I’ve always wanted so I really really love it. I also love that when you use it with the ion color sensitive scalp developer your hair feels like you put conditioner in it. Plus it’s not as stinky! It’s my favorite and like I said I’ll never use any other kind of bleach on my hair again.
Date published: 2018-08-28
Rated 2 out of 5 by from Damaged my hair I decided to try this instead of my usual powder bleach. I only used 20 volume for 35 minutes and my hair was very damaged. I will stick with powder bleach from now on.
Date published: 2018-08-24
Rated 5 out of 5 by from Amazing texture I bought this product two weeks ago and after bleaching my hair, it felt amazing. It wasn’t dry or anything. It felt healthy!!
Date published: 2018-08-19
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I have very fine light brown hair. I would like to put in some streaks or chunks only around my face, a few bangs and around my cheeks. What strength developer should I use? I want to buy just a small packet of powder bleach.

Asked by: kristijensen
I am a novice and not a trained professional, but it has been recommended to me to try to use the lowest strength developer for the amount of lightening desired. Ion Bright Creme Lightener can lighten very dark hair up to eight levels.
Answered by: sambolina22
Date published: 2018-08-24

When would this be re-stocked online? I need to buy it only online

Asked by: Honihon39
I have purchased this online and in store. I use scalp protector with it, and sometimes it’s sold out in store and I have had to go to another location. 
Answered by: KittyKline
Date published: 2018-08-29

Is this actually a bleach or does it's just lighten your hair like bleach? My mom won't let me bleach my hair, but will allow any coloring as long as I don't use bleach. But I have black hair so I need to lighten it.

Asked by: Sjihaee1
This is a bleach. You have to mix it with an activator, also.
Answered by: Elisabeth97
Date published: 2018-07-19

What is tnis for and what does it do to your hair?

Asked by: BostonBella
If you mean toners. I use it to get the yellow out if my hair,after I color it blonde. Since my hair started out black and dyeing it that many levels to blonde can cause hair to yellow. So the toners gets the yellow out and the color becomes more white or lighter without the yellowing. Hope you find this useful.
Answered by: Jakee2020
Date published: 2018-08-03

Is this safe for thin hair?

Asked by: ToriVega
I have medium thin hair and I used this, But I also added the ion color brilliance absolute perfection Booster step 1 to somewhat lessen the damage that any sort of bleaching can do to your hair. It's very simple, just add the booster to your bleach and developer after you've mixed them both up. Keep in mind though that the booster is supposed to take whatever developer number you're using, and make them the next number down on the volume spectrum, so 30 vol becomes 20 vol, 40 vol becomes 30 volume, and so on. Just keep that in mind.
Answered by: loquacious1986
Date published: 2018-08-03

I used Ion Bright White Creme Lightener to bleach my hair from black. It turned a rose / orangey color after an ash toner. How long do you have to wait to bleach again? Using this particular product.

Asked by: Jenn Ellis
I use the same product, but already am a platinum blonde. So I mainly use it for my roots but will pull it through the rest of my hair as well. I recommend to waiti until your hair is completely healthy, as bleaching from black can cause massive breakage. If it has, cutting dead ends will help tremendously. As I stated before, wait until your hair is 100% healthy. Once it is, you should do another round of it. Hope this helps. 
Answered by: Emilyski
Date published: 2018-08-29

Hello I just bleached my hair and it turned orange with yellow and  I what to know what color  of tone I should I use to get it to my natural color ?

Asked by: Keilita104
Something with a blue or purple base both ideally
Answered by: Somebunnyluvsu
Date published: 2018-08-03

Does this bleach swell ..when applied to roots?

Asked by: Tina sal
As far as I've experienced no. It's (all around) much better than the powder blrach in my opinion.
Answered by: Sheena91
Date published: 2018-06-12
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