Selected quantity exceeds what is currently available
L'Oreal Technique by L'Oreal

CHROMA True Reds Permanent Hair Color


Selected quantity exceeds what is currently available
L'Oreal Technique by L'Oreal

CHROMA True Reds Permanent Hair Color


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  • What is it?

    L'Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L'Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage.


    CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L'Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.

    L’Oreal Help Line:

    (800) 345-5014.

    9AM - 5PM EST, Monday-Friday

    What makes it special?
    • Long-lasting color stays deep and true without shifting tone
    • Formulated with anti-breakage Ceramide R Complex
    • For use on light, dark and 100% gray hair
    • High intensity true red color results
  • Wear suitable gloves. Mix entire contents of CHROMA tube with 20, 30 or 40 volume Oreor Creme Developer ( 1.74 oz. color + 1.74 oz. developer)

    Virgin Hair: Saturate hair thoroughly and process for 30 minutes at room temperature.

    For resistant gray: develop another 5 minutes. Rinse hair thoroughly after processing. If your client’s hair is relaxed use 20 volume developer only.

  • WARNING: It is imperative that CHROMA shades be used alone. They must not be used in combination with any other shade. Wait at least 14 days after relaxing, perming or straightening before coloring.

Rated 4 out of 5 by from Good but.... These are quite different than their other "For Dark Hair" products, as it requires only HALF the amount of developer. This means if you have long hair/beyond shoulder length, get at least 2 boxes to get the same type of results as you would with their other product lines. My natural hair color is a darker brown, but I've been dying my own hair for nearly 2 decades and use 30 Volume Creme Developer (even on hair that's been dyed before) and always the exact amount stated on the box. 4 stars only because of the price & for it not mentioning on the site about how little developer this uses(1.74 oz.), thus requiring most people to buy 2 boxes.
Date published: 2020-11-18
Rated 5 out of 5 by from Sexy red I loved the color it was the best red I picked so far. Got so many compliments!! I will definitely buy this one from now on :)
Date published: 2020-10-08
Rated 5 out of 5 by from Lovely natural-looking deep auburn shade! I have been using L'Oreal hair color for 30 years (having developed grey streaks after a nasty auto accident in my late 20's) and have never been disappointed. Not only is the color long-lasting, but my hair feels wonderful after I color. This is the closest I can find to the double-RR deep red I used while in France.
Date published: 2020-09-19
Rated 1 out of 5 by from Does not look ruby, more of a carrot top red I bought the Chroma RUBY. I have been dying my hair red for 20 years now and thought I would give this one a whirl. I regret ever buying this. I look like I stuck my head up Carrot Top's A**. It looks horrible and super Orange. I noticed it seemed to also feel like it had a bleaching affect vs other permanent dyes I have used. I prefer the deep shades of red like cherry, real ruby, hibiscus, etc. This is NO WHERE near those colors. I used Sally's 20 Developer, so this should not have lightened my hair the way it did. I now have to fix the mess it made which really sucks because I try not to dye my hair too often due to breakage. I do not recommend the CHROMA RUBY
Date published: 2020-09-05
Rated 3 out of 5 by from Not quite red It turned out a lot more orange then I wanted it to.
Date published: 2020-08-26
Rated 5 out of 5 by from Love the Rudy for a darker red! Tried this color for the first time and loved it! Used the other L’Oréal high color red and it was getting too bright for me. So I wanted more of a cherry color for my hair and went with the Rudy color! Looks great and I love it!
Date published: 2020-07-29
Rated 5 out of 5 by from Love It! I absolutely love this color! it covers all my greys!!!
Date published: 2020-07-22
Rated 3 out of 5 by from Color sharde This was the first time I had used this color. It was a little darker than I like. The color went on well and is lasting.
Date published: 2020-07-11
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trying to color match with Splat Midnight!!!

Asked by: heatherhester
The cayenne color is close to the look of cinnamon. I hope this helps in your search.
Answered by: Tete1963
Date published: 2020-11-05

If I were trying to achieve a blood red look which one of these should I choose? I currently have arctic foxes wrath on bleached hair and I don’t like how it fades to pink. I want true Poison ivy red hair 

Asked by: Mollysaw
You need the shade “Red”. I had it for a while and it’s a true poison ivy/ little mermaid red 
Answered by: Meag0000
Date published: 2020-10-16

I previously dyed my hair with the loreal hi lights in red I want to re dye it because half of it is my natural dark brown should I stick with the same product or will one of these colors achieve the bright blood red I'm wanting and what vol developer

Asked by: Tinamarie89
Use the same color as you did before. 
Answered by: Verito77
Date published: 2020-08-28

Why doesn't this website understand that you can't see the colors of this product? Terrible display strategy.

Asked by: cm777000
I’m not sure. Flawed design plan I guess lol. 
Answered by: ambierw21
Date published: 2020-08-16

If I have Already dyed red hair and want the color of 6rv what developer should I get To mix with? 

Asked by: Chuffine
I use 20 vol on my roots for the grey and 30 vol on my ends the last 10 hair never looks too dark on the ends.
Answered by: Yahairme
Date published: 2020-07-20

Does this work on dark hair or does it need to be bleached first

Asked by: Sidney3106
No bleach needed! This dye works great on dark hair.
Answered by: Malia1981
Date published: 2020-06-30

I really want a bright red not so bright that it looks silky but bright enough that it doesn’t show any browns. Which color should I use and what developer number ? 

Asked by: MariahLove
I've only used the Cayenne color, but that gives me a beautiful red without brown. My normal color is a light brown (with grey!) and I use a 30 developer. It all depends on your original color and how much lift you desire. Good luck!
Answered by: SnakeIvy
Date published: 2020-07-28

if i mix Ruby red and garnet together on my prelighten hair what color would I get?

Asked by: Nicky1318
I mix chroma reds colors like garnet, ruby, cherry & flame.  My hair is naturally dark brown and I quite a bit of gray in the crown area!  The Chroma red color is a rich deep red brown on my dark brown hair.  More red intensity on my gray hair but, it blends in beautifully!  I'm 56 years old Latina with shoulder length layered hair!   I'm very happy with the Chroma red colors and love to mix colors for a vibrant rich color!
Answered by: Blanca38
Date published: 2020-07-28
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