Selected quantity exceeds what is currently available

CHROMA True Reds Permanent Hair Color

L'Oreal Technique by L'Oreal
Selected quantity exceeds what is currently available

CHROMA True Reds Permanent Hair Color

L'Oreal Technique by L'Oreal
LOREAL66
$7.69

CHROMA True Reds Permanent Hair Color is rated 4.1 out of 5 by 106.
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View all colors +
  • Long-lasting color stays deep and true without shifting tone Formulated with anti-breakage Ceramide R Complex For use on light, dark and 100% gray hair High intensity true red color results

    L'Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L'Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage.

     

    CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L'Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.

  • Wear suitable gloves. Mix entire contents of CHROMA tube with 20, 30 or 40 volume Oreor Creme Developer ( 1.74 oz. color + 1.74 oz. developer)

    Virgin Hair: Saturate hair thoroughly and process for 30 minutes at room temperature.

    For resistant gray: develop another 5 minutes. Rinse hair thoroughly after processing. If your client’s hair is relaxed use 20 volume developer only.

  • WARNING: It is imperative that CHROMA shades be used alone. They must not be used in combination with any other shade. Wait at least 14 days after relaxing, perming or straightening before coloring.

Rated 4 out of 5 by from Chroma True Reds Ruby color Hair. Dye I bought the Chroma True Reds Ruby color. When appling it was a dirty pink color and after washing product out, the color became very (almost brownish) dark with inside lighting but very pretty out in the sun. Wish that was the inside color as well.
Date published: 2019-10-09
Rated 2 out of 5 by from Fades quickley The color is beautiful but did not last. It is fading so fast. half of my hair is natural, the other half is bleached. I just colored my hair with this product maybe 3 weeks ago and bleached areas are already a very faint red color. :( I have enough to try again. I will give it a second go at it and report back.
Date published: 2019-08-04
Rated 5 out of 5 by from Sangria on Dark Brown Hair I used a 30 developer and left in for 30 minutes or so... It worked well! Not as "Rihanna Red" as I would have liked but I was pleased with the outcome. The color bled for about 8 washes. It is now a warm brown-ish color.
Date published: 2019-08-03
Rated 4 out of 5 by from Get Compliments and Attention with this color! People compliment me all the time on my hair color and ask who my stylist is. They cannot believe I do it myself. It is a lil difficult to squeeze out of the tube, but I prefer cream over liquid. It rinses well and lasts long.
Date published: 2019-07-19
Rated 5 out of 5 by from Gorgeous color! I get compliments every time I go out and about! The only dye I like.
Date published: 2019-07-09
Rated 3 out of 5 by from Love the colour - fades too quickly! I bought the Chroma Sangria. Loved the colour, but I find this fades way to quickly. I know red hair does not last as long as any other colour, but even after the first wash (which was about a week after dying it) it washed out a lot and almost faded instantly.. wish this colour lasted longer, otherwise it’s a beautiful colour. However, the faded colour turns out to be a nice rose gold. So i’m not all that mad lol
Date published: 2019-06-28
Rated 5 out of 5 by from Feeling great I have been using L’Oreal chroma Cherry for well over 2 yrs n I still get compliments on my hair n the color to this very day. Many want to know the Brand & color, hate to tell them but I do anyway. My Grand daughter who’s a beautician gave me this color n I’m still liking it 2 yrs later.
Date published: 2019-05-18
Rated 5 out of 5 by from Red Hair Great color! Just wish Reds stayed longer in your hair.....but overall a great shade
Date published: 2019-05-02
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What's the # volume peroxide to use withe loresl chroma reds ?

Asked by: MamadukesNY
You would use the 20
Answered by: La Prieta
Date published: 2019-10-15

How do I know what strength developer to use? The box states you should use 20, 30, or 40. But the 2 salespersons at Sally told me to purchase 10, so I purchased the Ion sensitive scalp 10 developer. Now I'm afraid to use the 10 developer.

Asked by: Donna555
Dont be afraid 10 is usually best if u have sensitive scalp i always use 30 and the color pay off is amazing but theres nothing wrong with using 10
Answered by: GinaJennelle
Date published: 2019-10-13

I am looking for a blue based red, would one of these be good or should I look at a different brand

Asked by: Raeraeee
Garnet and ruby colors in the Chroma reds both have a violet/purple undertone. I don't know of any of the shades with a blue base.
Answered by: JEM202020
Date published: 2019-06-18

Can anyone describe the this color red I'm looking for a light Red not Orange not strawberry just Red? In advance thank you very much

Asked by: Beautyful
Use the cayenne it’s color is like dried cayenne pepper 
Answered by: Bodaciousb
Date published: 2019-04-26

Is L’Oréal Chroma Cayenne a copper blonde  tone? Is is a level 7 hair color? Can it be used with a 30 vol. creme developer? 

Asked by: Suhail78
Yes
Answered by: Aqueenofdarkness
Date published: 2019-03-18

How does this cover dark brown colored hair? I am just trying to decide which shade to purchase or if I should mix two colors

Asked by: crystal37
I use the Ruby shade and at least for me, Chroma has been the only one to help me go from dark brown to instant red. I love it!
Answered by: Melymel9
Date published: 2019-03-05

Can you use another brand of developer with this or do you have to use the suggested Oreor developer?

Asked by: jla122588
Any brand of developer will work. I’ve used a couple different developers with chroma and they all worked.
Answered by: Kerri121
Date published: 2019-02-12

I have black hair & want a strawberry Color , what developer & dye do i use ? 

Asked by: Sharonbernal
30 and above. 20 volume gave a slight red to my dark hair
Answered by: Kerri121
Date published: 2018-12-08
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