Selected quantity exceeds what is currently available

Color Charm Permanent Liquid Hair Color

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Permanent Liquid Hair Color

Color Charm by Wella
WELLA14
$6.69

Color Charm Permanent Liquid Hair Color is rated 4.5 out of 5 by 2441.
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View all colors +
  • Vibrant, long lasting, fade resistant results Excellent gray coverage Gentle floral fragrance Deep conditioning
    Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

    Wella Help Line:
    1-866-722-4146
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

     

  • Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

     

    Tips for achieving optimum coverage on gray hair:

     

    1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

     

    2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

     

    3. Mix with 20 Volume Well Color Charm Developer

     

    4. Apply generously starting at the area with highest percentage of gray or most resistant.

     

    5. Process for 30 minute, extend to 45 minutes if needed.

     

    6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.
Rated 5 out of 5 by from Review on Color I love the color it looks like my natural hair color before all the chemicals got into my head. Only thing is that I wish I would have kept it on my head longer so it could be darker.
Date published: 2020-10-24
Rated 5 out of 5 by from Customer Service and mailing time Spoke with customer service before I ordered. She was very helpful. Color arrived in timely manner in good condition. It was exactly what I needed. Thank you
Date published: 2020-10-24
Rated 5 out of 5 by from I have been using Wella Products for years. I have been using Wella products for years. It is the preferred brand of professional salons.
Date published: 2020-10-21
Rated 5 out of 5 by from Don't ever use box dye again I will never use supermarket dye again! I don't know why anyone would give it less than 5 starts unless they don't know what they r doing!!! I use 2 pts dev to 1 bottle dye instead of 1-1 depending on the color
Date published: 2020-10-21
Rated 5 out of 5 by from Quality product Nice coverage, good color, and my hair was soft and silky.
Date published: 2020-10-17
Rated 4 out of 5 by from Love the product!! I have used this product for many, many years, and still say it's the best on the market!! I retired after 45 years in the business, and I still use it myself!!
Date published: 2020-10-16
Rated 3 out of 5 by from Not blonde My hair was platinum blonde and I wanted to tone it down to a medium blonde. This toner turned my hair a light brown instead while burning my scalp.
Date published: 2020-10-15
Rated 1 out of 5 by from Poor, sight is absolutely awful! See Notes*. I have tried every single way to see the lightest ultralight/platinum blonde color in any company. All I get is “I don’t understand that“ I asked for the corporate number all I got was “I don’t understand“ I like Sally’s but I’m going to have to switch to something better. Their site is absolutely positively awful awful awful!
Date published: 2020-10-14
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I have bleached blonde hair, almost platinum and I am wanting to dye it a ginger copper/strawberry blonde. But I am afraid it will turn pink! Any suggestions? 

Asked by: MaddyRose
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-20

I have bleached blonde hair. Probably like a 9. And I want it closer to my natural hair; light brown. When i dye my hair back to brown I get a tint of green in my hair where the blonde was. What color is close to light brown and how do I take green out? 

Asked by: Jaclynmarie44
Because you have bleached your hair blonde, you have removed the natural red tones from your hair. In order to get a nice brown without the green tones, you'll have to add the red tones back to your hair. Use a toner with red tones in it and then use the light brown dye of your choice.
Answered by: Sharlottesue
Date published: 2020-10-19

I want to place my order

Asked by: Anonymous
You can place your order after adding products to your online or in app shopping cart and then checking out.
Answered by: Sally Staffer1
Date published: 2020-10-19

I’m purchasing Color Charm Permanent Liquid Hair Color cinnamon brown. Do I need to purchase a toner ? If so what is recommended?

Asked by: Aimee1281
You don't need a toner unless you want to neutralize unwanted warmth after coloring. You do need to purchase developer at least 20 Volume for most permanent hair color applications. You will also need gloves and applicator tools. For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-19

I have a medium light brown hair kinda dark if i use praline will it come out that color and what developer should I use

Asked by: Nikki224
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-16

Can I mix colors that add up to 12 to get discount price

Asked by: Sharon06
I have never mixed the colors. But I don't see why not as long as they are the same brand. I would contact customer service and ask them. Sorry I wasn't any help.
Answered by: ladygray58
Date published: 2020-10-14

Could I use 30 volume developer with wella honey blonde

Asked by: Angie1313
Yes but it may not be as light or dark as needed
Answered by: Ladylacy
Date published: 2020-10-13

I am no expert by any means, however I have been using Black Cherry (3RV/367), it looks almost Black whenever I dye it but in the sun you can see a tint of red. I do have some gray roots. I would like a tiny bit more burgundy or "cherry", any suggestions?

Asked by: Samantha2019
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-12
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