5AG Light Intense Ash Brown Permanent Creme Hair Color

5AG Light Intense Ash Brown Permanent Creme Hair Color



Size: 2.0500 FL OZ |
Quantity: One |

  • $5.99


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  • 5AG Light Intense Ash Brown
  • 6AG Dark Intense Ash Blonde
  • 4AG Medium Intense Ash Brown


  • Color:
  • 5AG Light Intense Ash Brown
    Color 5AG Light Intense Ash Brown6AG Dark Intense Ash Blonde4AG Medium Intense Ash Brown

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Additional Information

  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Utilizes pure ionic micro pigments for deeper, more intense color
  • State-of-the-art European formula

ion Color Brilliance consists of rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

Intense Ash Shades Permanent Creme Hair Color is rated 3.1 out of 5 by 10.
Rated 3 out of 5 by from What happened to the ammonia-free version? The old version was better. The ammonia -free version. I was hoping this was the same, but it isn't as good.
Date published: 2018-11-07
Rated 5 out of 5 by from its ash all right Loved loved loved. covered up my grey teally well and didnot make my hair red.
Date published: 2018-10-15
Rated 5 out of 5 by from INTENSE ash brown It is my go too for Intense Ash plus gray coverage for the client that pulls warm tones.
Date published: 2018-08-29
Rated 1 out of 5 by from This is NOT ash!!! I got the ion color brilliance medium intense ash brown. As I was mixing the color with the developer, I noticed red and pink tones. After the color was applied to my hair and finished, my hair turned out with VERY WARM TONES!!!! I had to go back to the store and buy another color to fix the nightmare. This color shouldn't be labeled ash when it deposits warm tones into your hair!!! Customer service was no help with this either!
Date published: 2018-04-26
Rated 1 out of 5 by from Reddish Brown Nightmare! Not Ashy at All!!!! Just bought and used this dye on my dark brown hair and I am so disappointed. I’ve used the regular ash brown from Ion and it worked perfectly. This one should have been called intense red brown! I think the dye was mislabeled. Stay far, far away from the intense ash collection from Ion. Don’t say you weren’t warned!
Date published: 2017-12-31
Rated 5 out of 5 by from Love the green base! I used this ash/green drab in dark blonde over my auburn and copper highlights and it toned it all down to a nice drab and ashy shade that I haven't had since I was a young girl before I started using hair dye. I LOVE THIS DYE
Date published: 2017-06-18
Rated 1 out of 5 by from Not an ash color I used this color on my naturally light brown hair with 20 developer. It turned my hair a very warm, golden light blonde color. It's not a horrible color but it is nowhere near an ash tone.
Date published: 2017-03-14
Rated 2 out of 5 by from Right level - No Ash I have been having my hair coloured professionally for the last 4 years, but recently changed back to my solid level 4 brown hair. I'm 1/3 grey and didn't want to pay 70$ to have my roots done, so I bought this to cover my roots and tone the red out of my hair. I purchased the level 5 (as my colourist has been using) with a 20 volume. I did my roots and after 20 minutes I pulled the colour through to the ends for an additionally 25 minutes. My hair came out all the same shade :) as I was very worried I see a difference between the root and previous colour. But it didn't take on all the grey and it definitely is not an ash shade. My hair seems to have a light golden tone and the end effect is a very natural look - but that's not what I wanted. What I did like was how thick this product was, how easily it rinsed out and how soft my hair felt after too.
Date published: 2016-09-30
  • y_2018, m_11, d_17, h_18
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  • clientName_sallybeauty

Right now my hair is a semi ash blonde with some left over blue and tiny bit of pink in it which makes my hair look like a faded green. I am trying to get an ashy blonde to ashy light brown. How will this product result in my hair and should i buy it?

Asked by: Britt2626
Not the right choice.  : (
Answered by: Cosmo 91
Date published: 2018-10-08

Hello, What color is Ion's Ash "A" , is it green or blue ? and what is "G" stands for in5AG is it Gold or Green? Thank you in advance.

Asked by: elise111
i thought the G stood for green?
Answered by: hairisugly
Date published: 2018-10-26

Does this require a developer

Asked by: Margarett
Yes, a developer is needed with any permanent or demi permanent shade.
Answered by: Brand Educator
Date published: 2018-03-08

Does this product work on natural black hair? will it lighten it up any?

Asked by: tnguyenxo
No you must first lighten/bleach
Answered by: Anonymous
Date published: 2017-10-08

how to apply creme? lost instructions. thank you

Asked by: blessroz
1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color. If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear. If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear. Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing
Answered by: Sally Staff
Date published: 2018-09-20

Will this product turn my hair green, I now brassy Orange brown hair?

I will be using a 10 developer, would you recommend this or the original dark ash blonde?
Asked by: Cxllll
Hello, and thank you for your question. Timing is key to avoid discoloration. To pinpoint the best timing please perform a test strand.
Answered by: Sally Staff
Date published: 2018-09-25

What is the difference between Ion Light Intense Ash Brown and Ion Light Ash Brown?

(Both are the Creme type Light Intense Ash Brown is 5AG-5.7 and Light Ash Brown is 5A-5.1)
Asked by: terry

Going from dark ash blonde to intense dark ash blonde

I have been using the Ion dark ash blonde for about a year now, 6A. I like it but my hair has a bit of warm undertone I'd prefer to get rid of. I want to try the intense dark ash blonde since it has a double dose of the cooling tones. Will this tone down the warmth in my hair. I know color doesn't lift color so I'm guessing it will not make my hair lighter. Should I use a hair color stripper before using this new shade or just continue my current shade and add a toner? Thanks for any advice.
Asked by: Anonymous
  • y_2018, m_11, d_17, h_18CST
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