Selected quantity exceeds what is currently available

Permanent Creme Hair Color Violet Shades

by Ion
Selected quantity exceeds what is currently available

Permanent Creme Hair Color Violet Shades

by Ion

Permanent Creme Hair Color Violet Shades is rated 4.2 out of 5 by 87.
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View all colors +
  • 100% Fade Resistant Gray Coverage Maximum Light Reflection and Shine Enriched with Pequi & Argan Oil Luxurious long lasting color

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage.


    ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply the mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

Rated 1 out of 5 by from Incomplete order Was only sent 3 midnight violet products. The 4th was a completely different product of a different color (not midnight violet or similar), probably meant for someone else wanting a burnt orange color.
Date published: 2020-01-19
Rated 2 out of 5 by from good coverage i blended the plum with midnight violet, over my previously bleached, rose gold hair with 2" roots. i ended up with solid coal black hair. there isn't even a slight plum or purple hue. not even in bright lighting. i will say it gave very good, even coverage, especially with the 2 completely different colors & condition my hair was prior. very simple to mix & apply, & didn't seem to do any noticeable damage to my hair. not even close what i was expecting it to be, though. i see a color fix in my very near future.
Date published: 2020-01-05
Rated 5 out of 5 by from Love the color so bright and different I love it Love the color it’s so bright and pretty and so different
Date published: 2019-12-20
Rated 5 out of 5 by from LOVING THE PLUM I’ve had light hair with highlights/lowlights for quite a few years and I impulsily wanted to try something different. Before I did a new color, my hair was an ashy blonde with a brown base. I chose to go with the Plum - 4VV. I was advised to use 2 of these with 1 bottle of 20 developer by an employee so that it will grab better and I have long/thick hair. I’m glad she said that as she was totally right! Once I washed it all out and my hair was dry, it was very dark for my preference, but then again I had to get used to going feom very light to a darker tone completely. Its been 3 days now, and I’ve washed it only wash the Ion After Color Sealer Conditioner and I am so happy with the results! The “very dark” tones are coming out from my base as I wash my hair and I can see so much plum in my hair inside/outside and it’s just such a beautiful color! I’m very saitisfied with this different color and I get many compliments on it. Definitely loving the plum!
Date published: 2019-12-06
Rated 5 out of 5 by from Beautiful! I love this shade and have used it for years! Unfortunately it does fade quite fast, but I always get compliments on my color even after it fades out. I will continue using this for a long, long time.
Date published: 2019-12-05
Rated 5 out of 5 by from Hardly fades, no damage I have thick stubborn hair, this red dye stays in for 8 weeks before you notice a change in color. Doesn’t turn my hair orange and little to no damage! Just follow the instructions. I mix 1 full tube of radiant raspberry (5RV) with 1 full tube of plum (4VV) I use 30 volume developer with the absolute perfection booster step 1. Perfection.
Date published: 2019-11-19
Rated 5 out of 5 by from Plum awesome The box was crushed but the plums were unharmed and fantastic
Date published: 2019-08-27
Rated 5 out of 5 by from I Love it! I have tried other brand reds and normally on the second wash the color looks dulled and shine, I also have sensitive scalp. I decided to try ION reds hair color as it claims to be sensitive to the skin I went ahead and tried it and guess what?! I LOVED it!!! It is sensitive to my scalp, the reds stay bright after several washes and.... it does not fade like other brands. I highly recommend it!! I currently have on the radiant raspberry and use it with ion 30 developer. But I have tried ALL their red tones and love them all...
Date published: 2019-08-23
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So I've been dying my hair with the Midnight Violet for a few months and I love it but it seems to fade on my ends really fast and become like a redish purple blah color. How do I keep it from fading on the long parts and from my gray coming back so fast

Asked by: boobula16
Definitely the shampoo you use has a lot to do with it, even your styling products. Stay away from harsh shampoos with sulfates and propylene glycol. There are a lot of natural shampoos/conditioners and styling products on the market that work really well.
Answered by: Joyce1972
Date published: 2019-10-13

Should 20 or 30 volume developer be used with the radiant raspberry?

Asked by: Ms Denise
I just dyed my hair with this and used 30 volume developer on pre-lightened red hair. If your hair is dark brown or black and you want a vibrant color, use a 30 or possibly 40 developer. If your hair is already blonde or you would like a darker, less noticeable hue, 20 should work fine. 
Answered by: Norrelle
Date published: 2019-07-30

I have medium brown hair and i bought the plum and what volume should i get because i want is to show and not be dark. Also how long does it last.

Asked by: skye072404
I have jet black hair. I used a 50 volume. Don't remember exactly how long it lasted but I did get the shampoo and conditioner for purples and that helped sustain it longer.
Answered by: Jazzy126
Date published: 2019-03-26

What kind of developer should I get, I have dye red hair now and I would like to go this color

Asked by: Maddie0210
I personally prefer the Argan Oil Cream Developer ..vol 10 ..when using the Demi Ion Intense Violet. Leave your hair softer n I think my color last longer as opposed to using Ion's developer
Answered by: PurpleMom
Date published: 2019-03-11

Hi i bought this product do i need something else to mix it with or just use the cream

Asked by: VickyGBV
You need a developer.
Answered by: Lauren5507
Date published: 2019-02-12

I have medium/dark brown hair. I want to use 4VV Plum just to add a tint of purple to my hair. I dont want it to be vibrant, just subtle. Has anyone else used this on medium/ dark brown hair? How long did it last? What did it fade to?

Asked by: Kirstenbb22500
I have really dark hair that is a mix of four hair colors, it’s all natural. A year ago I dyed my hair plum purple so it became more of a black in low lighting and was a very dark purple in sunlight. I also didn’t bleach my hair before hand since dying it damaging enough. I used the 20v if you want it to be less dark then go with the 10v.
Answered by: Marilynn18
Date published: 2019-02-22

I bought the 4vv plum permanent, I have already had my hair previously done I just need to go over it do I still need to use the developer?

Asked by: Rose_646
Yes. It's a lift and deposit process.
Answered by: Danni Louise
Date published: 2018-12-27

How much of the developer 10 do I put in with the hair color I didn’t get the instruction with it an I am just make sure that I am right 1oz please get back with me thank you 

Asked by: Melanie69
I also got a box with warnings on one side and blank on backside of page where instructions should have been. Im thinking this is level 4 so use 10 vol peroxide to deposit. The mixed product is pink. Praying it turns a darker color or this will be a total waste of time . I'm really disappointed in ION on this one. I had been using demi vivid violet 6vv. It had been over a year since I used permanent color and thought this would bring some gloss back. I'm waiting for it to process and assuming it will be about 45 min. The 1 800 number is not available. I already mixed it .
Answered by: KimberlyJ66
Date published: 2018-12-11
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