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As I Am

Smoothing Gel

8 OZ |  Item SBS-341208
$5.84 reg. $7.79

25% Off i
25% off select Textured Hair Care. Not valid with other offers. Expires 1/31/21.
What is it?
As I Am Smoothing Gel provides a secure hold without harsh, hardening ingredients and fixatives. Instead, it's made with organic extracts which do the job, but in a gentle, healthy way. Great for smoothing the hairline or others areas of your "do" where you desire sleekness.
What makes it special?
  • Won't dry out or harden hair
  • Moisturizes and adds shine
  • Provides a secure hold
  • Made with organics
Key Ingredients: Aloe Vera Gel, Sugar Beet Root, Vegetable Glycerin and Wheat Protein


Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.<


Source: 1-Natural; 2-Wheat Derived
Apply As I Am Smoothing Gel to clean, damp hair and smooth. For next-day refreshing, dampen the area where the gel was applied and re-smooth.
The cleaner your hair when you apply the Smoothing Gel, the better results. The less oil in your hair the better hold.


As I Am Smoothing Gel can easily be re-activated day-to-day by smoothing with damp fingers or a dampened soft natural bristle brush. To reinforce the hold, tie a scarf or place a wide headband on your hair for several minutes.

We're sorry, this product cannot ship to the following locations: Canada

Rated 5 out of 5 by from Great for slick back hairstyles It works really well on slick back hair styles. It keeps my hair moisturized while holding the style. I also have thick 4C hair and it works great!
Date published: 2020-12-14
Rated 5 out of 5 by from What a great product! This product does exactly what it says! When I apply it to my hair and brush it down, it stays in place all while giving my hair shine.
Date published: 2020-12-08
Rated 5 out of 5 by from Smoootthhh..... I love this smoothing gel. It does exactly what it says SMOOTHING... Just like a gel without the hardening and flaking . Keeps your hair soft with a shine.. Perfect for my natural sistas..
Date published: 2020-12-06
Rated 4 out of 5 by from I like this product better with the original Good product probably better with the orginal as I am
Date published: 2020-12-03
Rated 5 out of 5 by from Gel is versatile Great gel. Doesn’t flake and isn’t sticky. Has a good fragrance and works well with As I Am Butter Moisturizer.
Date published: 2020-12-02
Rated 5 out of 5 by from Nice Keeps the edges smooth and it doesn't make my hair hard and crusty.
Date published: 2020-10-18
Rated 5 out of 5 by from Great Product I'm natural a combination of 4c... and this product to helps my natural curl pattern. The next day or so I just use water to rewet my hair and maybe a little bit of Smoothing Gel and I'm good to go. Love this Gel wish it came in a bigger container.
Date published: 2020-09-17
Rated 5 out of 5 by from Gotta have it! Just the best gel for my hair, not hard, not sticking, and holds!
Date published: 2020-09-12
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How will this work for semi-straight hair?

Asked by: Cherokee56
I have curly hair so I don't know how the smoothing gel works on semi straight hair. This is my favorite gel. It's worth a try. I use it to tame my edges and manage my curls in the front. This As I Am line is my favorite.
Answered by: JacciATX
Date published: 2020-10-02

Does this have a scent to it ?

Asked by: tiger momma 10
Yes. All of the products are lightly scented. I have neither found them to be overpowering or unpleasant, nor had anyone comment. Whereas, with other products I&rsquo;ve used, I have been asked if I was wearing coconut, or told that I smelled like suntan lotion. Also check Sally&rsquo;s website to see if the sample kit is offered. Though I can&rsquo;t remember whether smoothing gel is one of the products offered in that kit, so just check.&nbsp;
Answered by: arrbrown
Date published: 2020-03-30

What is 4c hair?

Asked by: Kathryn57
It is a reference to a curl pattern. You can check out the link below or Google it to learn more. Hair Types Type 2 Wavy Hair. 2A. 2B. 2C. Type 3 Curly Hair. 3A. 3B. 3C. Type 4 Coily Hair. 4A. 4B. 4C. Hair Types |
Answered by: arrbrown
Date published: 2020-09-12

I like to roller set my hair, and would like to know would this smoothing gel ...&quot;smooth out&quot; my roots. I have very thick wavy roots.

Asked by: JackieOValerie
I have not used the Smoothing Gel on rollers recently. However, it makes my kinky graying hair smooth enough (especially the edges) so I don't use a strengthen comb. I wear my hair in wrapped braids.
Answered by: Missie61
Date published: 2019-03-17

what's the difference between this product and the curling jelly and the soothing gel by As I am

Asked by: maritza69
The soothing gel is more for updo styles or slicked styles like a puff, ponytail. The curling jelly is for wash n gos
Answered by: Jazzy123325664
Date published: 2020-11-15

Can I use this as an all over styling gel? Or is it just to hold fly aways?

Asked by: CurlySyl
Yes! It works great for my hair providing hold but doesn&rsquo;t make my hair hard.
Answered by: Henna gal
Date published: 2019-06-05

is this hair gel good for type 2B wavy hair?

Asked by: imysterymei
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