Celebrating Black-Owned Or Founded Brands
Explore our innovative Black owners’ & founders’ stories & learn about their cutting-edge brands
The Brilliance Behind The Brand
When the former registered nurse struggled to find healthy, high-quality hair products for herself & her family, she decided to create her own with a science-backed approach.
The Success Story
After her long, luscious hair created a sort of social media craze, Monique decided to share her unique regimen with the world. Launched in 2014, Mielle Organics is a unique, proprietary blend of herbs, amino acids & minerals that supports healthy hair, skin, nails & the immune system.
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The Brilliance Behind The Brand
When Janell’s five young children struggled with eczema, causing severely dry hair, she began playing with reparative formulas in her kitchen.
The Success Story
In just three years, the entrepreneur’s homegrown brand, featuring food-grade ingredients & gourmet blends, became a million-dollar company. With Janell’s passion for natural ingredients, the brand continues to grow.
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The Brilliance Behind The Brand
Uninspired by the lack of innovation in the press-on nail space, Jasmine Shamberger created LUXXI to elevate and modernize the press-on nail experience. Launched in June 2020, LUXXI has taken the nail industry by storm. LUXXI products provide consumers with on-trend nail designs without the hassle, cost and time of going to the salon.
The Success Story
The ultradurable press-on nails are 100% vegan and cruelty free, and they are just as easy to remove as they are to apply. These features helped LUXXI stand out on social media. After gaining traction, Jasmine entered Sally Beauty’s 2022 Cultivate Competition and won. Her product line launches at Sally in February 2023.
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The Brilliance Behind The Brand
Whitney Eaddy has made it her mission to develop luxury products that are scientifically formulated and solution based. After years of being a “product junkie” but not finding a consistent product line that alleviated her own dryness or lack of manageability in addition to offering length retention, she wanted to close this gap for herself and so many others.
The Success Story
Juices & Botanics uses a proprietary process involving lightweight humectants, natural proteins, silk amino acids and crucial vitamins to penetrate the hair fiber. Determined to share her products with the world, Whitney entered and won Sally Beauty’s 2022 Cultivate competition. Juices & Botanics will launch at Sally in February 2023.
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The Brilliance Behind The Brand
Taliah Waajid began her natural hair care startup business at the age of 14. She has always been at the core of the natural hair movement and has inspired many others to follow in her footsteps.
The Success Story
She was the first to offer a complete line of natural, chemical-free hair care products. As a dedicated, hardworking businesswoman, Taliah has grown her brand exponentially, infusing her passion for family & community
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The Brilliance Behind The Brand
Jesseca’s journey started as a kid, styling her friends’ hair for free. Years later she would start a home business, then her own salon & ultimately her own product line.
The Success Story
When Jesseca launched her ecommerce site in 2016, it reached over 43,000 customers & doubled her salon retail revenue from the previous year.
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We’re celebrating Black-owned or founded brands and highlighting products for all textures
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