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Intensive Shine by ion

Intensive Shine Hair Color Kit Blue Black 1B

KIT |  Item SBS-305770

What is it?

Intensive Shine® has been formulated to provide maximum shine using a proprietary blend of Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut oils. This unique blend of precious oils provides brilliant color while helping to transform your hair from weak and dull to silky, shiny and natural. Transform hair from weak and dull to smooth, shiny, and healthy. Brilliant, long-lasting color. 100% fade resistant gray coverage. Non-Drip liqui-creme formula is easily applied. Pleasant fragrance.


Complete kit contains: hair color, pre-filled applicator bottle with developer, pre-color treatment, after color treatment, gloves, and step by step instructions.

What makes it special?
  • All inclusive permanent Liqui-Creme hair color kit
  • Adds vibrancy and shine with every application
  • Up to 2.5X more shine vs. untreated hair
  • Naturally conditioning oils
  • Superior quality dyes

1. Mix Color

2. Apply Color

3. Process

4. Rinse Thoroughly

• Always perform a strand and patch test

• It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

• Apply a stain barrier cream around the hairline prior to application when using dark shades

• Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

• Use an old towel to protect your clothing

We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from Even better than I anticipated! I’ve been looking everywhere for something like Paul Mitchell’s PM shines, but permanent color in blue black. I was skeptical about this actually adding shine, as my hair was dry with damaged ends. My hair was faded from previous dye, which left me with bare, prelightened hair, hence the damage. The application of this product was easy and straight forward. I didn’t even need to leave it on longer than 20 minutes (since damaged hair absorbs color so fast). It came out a beautiful blue black with visible shine. It feels silky and healthy, i’ve received lots of compliments. FYI, I have thick hair about chest length, I needed 2 boxes. If you have a lot of hair, make sure you have 2-3 boxes in case!
Date published: 2020-10-15
Rated 2 out of 5 by from Ok Color Intensive Shine Hair Color Kit Blue Black is an ok color product system. It gives great coverage and for first few days but wear off quick. After a couple washes it faded. Intensive Shine Hair Color is great product if your going out for the night and last a few days.
Date published: 2019-10-30
Rated 5 out of 5 by from Love the Color I love the color! Came out exactly how I wanted it too and like it does on the box
Date published: 2019-10-14
Rated 4 out of 5 by from Tint it up I received this about a month ago. It was fairly easy to use. I bought extra conditioner because one box was not quite enough for my thick hair. The instructions are easy to follow and easy to use. The color came out pretty good I used this to tint my hair slightly.
Date published: 2019-09-06
Rated 5 out of 5 by from Bold color!! This is my first time trying out the intensive shine hair coloring. The color comes in blue black and makes the color pop on the box. I love that it's a very bold color, just gorgeous that you can't take your eyes off the box. It's easy steps of 1, 2 and 3. You mix part 1 and 2 together. Shake for a couple of minutes, start on top roots of your hair and slowly work yourself down to the tips. It was an easy process, not very messy like most color mix kits can come runny and very messy. It doesn't have a strong ammonia scent. I washed the color off and added the color protection conditioner. It had somewhat of a mild flowery scent. It didn't leave my tub messy while I washed the color off. I really loved the end results after drying my hair. It made my hair feel so silky, smooth, and bold.
Date published: 2019-08-29
Rated 5 out of 5 by from Beautiful in a bottle I'm so happy that I decided to be bold and tr ION blue black 1b. It was so easy to use and the color was very vibrant, not dull like some hair colors its been about 2 weeks and the color is still looking great. I wish I had taken before and after pictures. Im a natural dark brunette so this worked perfectly on my hair.
Date published: 2019-08-28
Rated 5 out of 5 by from Color is amazing I got the Intensive Shine Hair Color Kit Blue Black 1B and its gorgeous! I love the color it turned out to be! The shine to my hair is put of this world! It was super easy to use and no mess at all! I'm definitely going to try this brand again!
Date published: 2019-08-26
Rated 3 out of 5 by from Ok Put this on a week ago and it's already almost completely washed out. Loved the color but not lasting at all for me.
Date published: 2019-08-23
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Does hair comes out blue color?

Asked by: Yoly2256
It will come out a very dark blue/black. The shine will look more blue. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2021-01-04

If my hair is already black would this still work on my hair I love the color thats on the box.. I want the blue black color

Asked by: Sabrina H
No, it will not show if your hair is actually black. If it's a light brown yes it will.
Answered by: Jessieb67
Date published: 2020-05-04

Do u have to bleach ur hair before u apply this color

Asked by: Becky344
I didn't and the color is fabulous. My natural hair color is dirty blonde/brown.
Answered by: RayRay80sbby
Date published: 2020-07-12

Can I bleach my hair and use this color and see more of the blue? I'm actually wanting to bleach sections like when they used to frost hair. Then I want to color my whole head in the hope that the bleached areas will be more blue than the rest.

Asked by: Patricia 2299

Is this product ammonia free? The ingredients do not have it listed but reviewers say it includes ammonia??

Asked by: anonymous156463251

Hi, I've been on a hunt for a good vibrant Blue Black color and came across this one, my only concern is, my hair is dyed black and didn't know if the blue would pop like I'd like it too. Please help! What's a good blue black that will actually show blue?

Asked by: Leiana88

I’m 32 and have a few grey hairs on the front around hairline will this dye color those stubborn greys? And what level developer do I use?

Asked by: Anonymous
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