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What is it?
Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. Clay is great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.
What makes it special?
- Natural, matte finish - no shine
- Strong hold that lasts all day
- Washes out with just water
- Signature Suavecito scent
- Proudly made in USA
Petrolatum, Beeswax, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, VP/VA Copolymer, Water (Aqua, Eau), Kaolin, PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, Fragrance (Parfum), PVP, Phenoxyethanol, Silica, Caprylyl Glycol, Diatomaceous Earth, PEG-16 Macadamia Glycerides, Titanium Dioxide, Propanediol, Mica, Sorbitan Oleate, Copernicia Cerifera (Carnauba) Wax, Jojoba Esters, Tocopherol, Caesalpinia Sappan Bark Extract, Iron Oxides (CI 77491), Iron Oxides (CI 77499), Tin Oxide
Start with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms - this step is especially important with this thick formula. Work into ends of hair first, then toward roots, distributing product throughout hair. Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look. You may also finish with a comb for a more polished style.
After styling, sweep a little extra product over the surface of hair to tame any flyaways.
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