Selected quantity exceeds what is currently available
Color Brilliance by ion

Magenta Semi Permanent Hair Color

2.05OZ |  Item SBS-305075

What is it?
ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
What makes it special?
  • Brilliantly intense hair color
  • No ammonia or peroxide
  • Formulated in Italy
  • Ready to use

ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.


1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.


To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.


2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.


After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.


Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.



Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 2 out of 5 by from I’m giving 2 stars bc... I have bought the semi-permanent and the permanent magenta. I thought permanent would stick however it did not. I had already the magenta semi permanent in my hair and thought I could brighten my already magenta hair with permanent. WRONG! it stripped the color mostly and has left me with an ugly orange-pink color. I will use the semi-permanent magenta on top to see if I can get my beautiful color back :(...
Date published: 2020-08-27
Rated 4 out of 5 by from Color looks vibrant I mix the magenta and flamingo for my daughter's hair and it looks amazing.I apply it to dry hair and let it sit on her hair for 1.30 min.I notice the longer it sits on the hair the better and rinse with cold water.Do not shampoo for atleast a week just condition.When you do shampoo use shampoo for dyed hair.Hope this helps.
Date published: 2020-08-10
Rated 1 out of 5 by from What the heck!? I have used the ion magenta dye for almost 8 years. This last box I bought came out of the tube straight white? I applied it and let it sit for about 20 minutes before I realized it wasn't even remotely turning pink!? Not sure what you did there Ion, but you have officially lost my business.
Date published: 2020-08-01
Rated 1 out of 5 by from bad man just bad I wanted to look like freaking lava girl but I looked like raw chicken instead. Do not get.
Date published: 2020-06-23
Rated 1 out of 5 by from 18$ down the drain ): I am extremely disappointed with this product. I followed the instructions plus my hair is pre-bleached from when I had my hair professional done before corona hit, I figured it would be a simple dye job but nothing took. I have previously used this brand before and it worked perfectly. I used 2 bottles for my head and there wasn't any color (even straight out of the bottle into a mixing bowl it was a cream white with a VERY faint hint of pink) .. not sure if I did something wrong or if I had 2 things of faulty dye, but I was really excited to have magenta hair and am stuck with blonde for now :(
Date published: 2020-06-23
Rated 5 out of 5 by from Loved It! I buy this every summer for the tips of my hair and it shows up very beautifully. Although I have blonde hair, this stayed in my hair for about 2-2 1/2 months. This is my favorite hair coloring.
Date published: 2020-05-06
Rated 1 out of 5 by from does not stick i’ve always loved ion color brilliance dye but now i’m very disappointed. i bleached + dyed my hair and there wasn’t any issue. within hours, it was turning orange and yellow :/ im very bummed and it has been a huge waste of money
Date published: 2020-04-27
Rated 5 out of 5 by from Beautiful color! I bought this to mix with conditioner to make my own version of that color conditioner they advertise all over instagram. I used a quarter of the tube in a small tub mixed with conditioner. I put on the top half of my pre-highlighted hair. Left on for around 45 minutes and rinsed with cool water and styled. The color was beautiful, exactly what I wanted. It has lasted for a couple months until I did an apple cider vinegar rinse. I am now planning to bleach more hair and use it again. I got tons of compliments on it.
Date published: 2020-04-21
  • y_2021, m_1, d_14, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_11
  • loc_en_US, sid_SBS-305075, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 44ms
  • reviews, product

Why is my magenta looking so faded when I just did it, havent even washed it yet...

Asked by: Laura1967
I find it is best for my hair if I wash my hair twice in the same shower, and blow dry it, then do the color. You can leave this color on for hours, as it doesn't require the peroxide developer, the longer you can leave it in, the better the color will take. DO NOT rinse with warm water. COLD is best. The colder the better. Don't wash it!! You HAVE to wait a day or 2 to wash it, and do NOT use heat to try to process the color "better" or "faster." You will have color run out when you wash it for about 5 or 6 washes, but the color should be fine. Also, keep in mind that this is SEMI-PERMANENT. It is not supposed to stay forever.
Answered by: MorningView
Date published: 2020-05-17
  • y_2021, m_1, d_14, h_1CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_1
  • loc_en_US, sid_SBS-305075, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 43ms
  • questions, product