How can I reduce the appearance of stretch marks?

Specialized stretch mark creams can significantly diminish the length, depth and severity of stretch marks. If your stretch marks are red, they're probably new. No topical cream will remove the redness, which will gradually disappear over time, however, a stretch mark product can speed the process. Once the redness fades, leaving the white stretch mark, use the cream daily to help repair the damage, making the marks less noticeable over time. Depending on the severity, you should see results after approximately 30 days of use. If new marks are still in the red stage, you may not see results as quickly. Alternatively, cocoa butter has long been used to diminish stretch marks and many women swear by it!