Inspired By Nature by ion

NEW LOOK! SAME GREAT FORMULA. Ammonia-Free Permanent Creme Hair Color. Shop now.

Rooted in nature. Powered by performance.

48 radiant shades.

Formulated with grapeseed and 100% natural pistachio, almond & avocado oils.

Helps nourish, condition, soften and moisturize hair.

How to elevate your color at home — with confidence.

Watch now.

Ammonia free

Recycled material

FSC certified

PPD free

Cruelty free

*Finished product not tested on animals.

Vegan

Gluten free

NEW! Low-Ammonia Powder Lightener. Available in two sizes.
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