EvaNYC Tone It Down Blonde Purple Shampoo 33.8 oz by Tone It Down | Purple Shampoo | Sally Beauty
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Tone It Down Blonde Purple Shampoo 33.8 oz

33.8 OZ |  Item SBS-002119

What is it?

Tone It Down! Blonde Shampoo (33.8 fl oz) is an ultra-violet formula to neutralize brassy tones while increasing moisture and shine with Wild Cherry Bark Extract. Argan Oil feeds hair with vitamins and nutrients, while Keravis™ delivers optimal anti-breakage benefits. It's time to kick some serious brass! Hair is left bright, shiny and soft.

Hero Ingredients: 

Wild Cherry Bark - helps deeply condition hair for a smooth and silky feel.

Ginger Root - has stimulating properties that work to energize and to help moisturize.

Ultra-Violet Pigments - neutralize yellow and brassy tones.


Eva NYC's Blue Ginger Fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall.

What makes it special?
  • Infused with Argan Oil, Wild Cherry Bark Extract, Keravis™ and violet pigments
  • Free from sulfates, parabens, phthalates, mineral oil and gluten
  • Restores strength to natural or color treated blonde hair
  • Ultra-violet shampoo that neautralizes brassy tones
  • Safe for color, keratin, and Brazilian treated hair
  • Cruelty free, vegan certified, non-GMO

Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)

Apply shampoo to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow up with Eva NYC Tone It Down! Blonde Conditioner and Leave-In Cream.

Precautions: Avoid Contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.

For enhanced platinum perfection, use with Tone It Down! Blonde Conditioner and Leave-In Cream.

We're sorry, this product cannot ship to the following locations: Canada

Delivery Address

i This item cannot be shipped to Canada
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