Meet your go-to purple shampoo. Tone It Down! Blonde Shampoo (8.8 fl oz) delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass!

Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. ​

To release the pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!

Hero Ingredients:
Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel.
Ginger Root – has stimulating properties that work to energize and to help moisturize.
Ultra-Violet Pigments - neutralize yellow and brassy tones.

Fragrance:
Eva NYC's Blue Ginger Fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk, and Moroccan Spice. A sweet, herbal scent overall.