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Tone It Down by Eva NYC

Tone It Down Blonde Shampoo 8.8 oz

8 OZ |  Item SBS-468016
$13.59

What is it?

Meet your go-to purple shampoo. Tone It Down! Blonde Shampoo (8.8 fl oz) delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass!

Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. ​

To release the pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!

Hero Ingredients:
Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel.
Ginger Root – has stimulating properties that work to energize and to help moisturize.
Ultra-Violet Pigments - neutralize yellow and brassy tones.

Fragrance:
Eva NYC's Blue Ginger Fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk, and Moroccan Spice. A sweet, herbal scent overall.

What makes it special?
  • Tones, brightens, and softens
  • Ultra-Violet Pigments neutralize yellow and brassy tones
  • ​Safe for color-treated hair
  • Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
  • Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten
Water, Propylene Glycol, Myristyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Glycerin, Phenoxyethanol, Decyl Oleate, PEG-3 Distearoylamidoethylmonium Methosulfate, Polysorbate 60, Chlorhexidine Dihydrochloride, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance, Ext. Violet 2 (CI 60730)
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down Blonde Conditioner.
For enhanced platinum perfection, use with Tone It Down! Blonde Conditioner.

We're sorry, this product cannot ship to the following locations: Canada

Delivery Address

i This item cannot be shipped to Canada