We're demystifying the process, helping you find the right color & formula and showing you everything you need to get salon-quality results.
With top quality color, and tips for choosing formulas and shades, plus access to Sally Beauty Virtual Color Experts (929-48-SALLY*), you CAN do this.
*10:00 - 7:00 EST Monday - Saturday
11:00 - 6:00 EST Sunday
Wrong! Our formulas are professional quality and there are a variety of color options that are gentle, help boost shine, and even protect curl pattern.
Wrong! With pro-quality color, you'll get pro-quality results. Our permanent color options offer 100% gray coverage and last up to 8 weeks.
Wrong! Covering gray is one of the simplest color processes because you're sticking close to your natural shade. And with a strand test, you'll know exactly what do expect.
The easiest, most natural-looking option is to go with your natural color or darker. If you want to go lighter, we recommend no more than a shade or two brighter.
Best if your hair is at least 40% gray
Lasts indefinitely because it chemically alters the hair structure BUT expect to touch up new growth every 4-8 weeks, depending on the brand & how quickly your hair grows
Provides the strongest, longest-lasting coverage
Best if your hair is 25% gray or less
Gentler than permanent color
Fades gradually, in about 12-28 shampoos, depending on the brand
Least aggressive option: blends, rather than covers, gray
Lasts around 4-15 shampoos, depending on the brand
No developer needed
Both semi and demi permanent color are great options for textured hair since they won't alter hair significantly enough to disturb a curl pattern. If you're after longer-lasting coverage, seek permanent hair color designed specifically for textured hair to help keep it protected.
What's the Diff Between Permanent, Demi & Semi-Permanent Color
Think of developer as the fizz to your soda: It gives it power. Mixed with your hair color, it activates it to help it penetrate the hair shaft to lighten or add color. Note: You will NOT need a developer for semi-permanent color.
The lowest level works with non-lightening, demi-permanent color.
The lowest volume you can use for covering gray with permanent hair color. It works for your natural hair color, or you can take it up to two shades lighter.
A little bit stronger, it can bring you up to three shades lighter
The strongest level - proceed with caution. It can take you up to four shades lighter.
What is a Hair Developer & How Does it Work
If you're mixing up color yourself, you'll need gloves, a mixing bowl, an application brush and sectioning clips. If you're using a kit, it will have everything you need, but you might find the clips and a brush for blending helpful.
DO A PATCH TEST
This is a test for skin allergies. Mix up a small amount of color and apply it to your skin in a discreet place, like the inside of your elbow. Leave undisturbed for 48 hours. If you have any itchiness, burning or redness, do NOT proceed with color.
DO A STRAND TEST
This test lets you preview your color and shows how long to leave it on for your desired results. Apply a small amount of color (not the full package) to three small sections of your hair, in a hidden area. Apply color to the first section, wait 10 minutes, apply color to the second section, wait 10 minutes and then apply color to the last section and wait another 10 minutes. Rinse and dry all 3 sections and see which you like best. If the color still isn't quite right, see a Sally associate or call our help line (929-48-SALLY).
How to Color Your Hair at Home Step-by-Step
If you have a sprinkling of gray (think your roots or face-framing pieces), you might consider root spray or root powder. Both options provide temporary coverage until they're washed out.
Color Theory Basics w/ Gregory Patterson
Textured Hair Color DIY Tutorial
How to Apply Demi & Semi-Permanent Color
Best for Shine
A high gloss finish hydrates hair & leaves it feeling softer, stronger & smoother.
Shop ion® Color Brilliance Permanent Gloss Hair Color
Best Budget Option
Healthy-looking, shiny hair at an affordable price point.
*Compare to Redken Shades EQ
Shop GVP Demi-Permanent Gloss Liquid Hair Color
Best for Stubborn Gray
Pure micro pigments deliver deeper, more intense color deposit.
Shop ion® Color Brilliance Permanent Crème Hair Color
Best for Dark Hair
Lifts 3-4 levels without having to pre-lighten hair.
Shop ion® Color Brilliance True Tones for Dark Hair
Best Conditioning Color
A naturally-derived polymer helps smooth hair after damage from chemical treatments.
Shop ion® Inspired by Nature Permantent Crème Hair Color
Best for Textured Hair
Keeps curl pattern intact.
Shop Matrix Coil Color
Make your color last longer & keep it looking fresh