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Brilliant 12 Ultra Gloss Permanent Hair Color

 Item ION100

Buy 4, Get 20% off i
What is it?

ion Color Brilliance Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from ion, then layering on the super high shine that makes hair look healthier, silkier, and more vibrant than you ever dreamed possible. This ultra gloss features a luxurious Italian formula which provides long lasting color, serious anti-fade UV protection, and even 100% gray coverage. Luxurious pigments cover evenly, while our lustrous, high-gloss finish hydrates deeply and leaves hair feeling soft, stronger and smoother.

ion Hair Color's superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful, high-tech compounds, to achieve exquisite, brilliant color with superior gray coverage.

ion Hair Color science relies on the power of micro-pigmentation— our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science, and vibrancy, like never before.


Ion Hotline:


Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.

What makes it special?
  • Hair color leaves hair feeling smoother and stronger
  • 100% gray coverage
  • Superior hydration
  • High gloss finish
  • Luminous shine

The correct choice of color and developer is essential for best results. The choice must be made bearing in mind the natural hair color, the desired degree of lightening and the percentage of gray hair.

Remember tint won't lift tint. If the hair has previously been colored with permanent hair color, then application of color corrector should first be done.

Using a non-metallic bowl, mix 2 oz. of ion Color Brilliance Brilliant 12 Ultra Gloss with 2 oz. of ion Sensitive Scalp Creme Developer. Mixing ratio 1:1: Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. Use a tint brush to apply the mixture to dry unwashed hair.

Processing Time:
All instructions are based on average texture. If hair is fine or coarse, adjustments should be made accordingly. See mixing instruction chart.
Preliminary Strand Test:
A strand test is always recommended prior to application, especially if the hair is porous or previously chemically treated with lighteners, permanent waves, chemical hair relaxers, or hair color. Apply a small amount of desired color to a few select strands. Process for 20-40 minutes depending on the level of color intensity desired, rinse and evaluate for accurate results.
Patch Test:
Prior to application, a preliminary patch test should be conducted. The following patch test must be made 48 hours prior to each application.
1. With soap and water, wash an area the size of a circle 1" diameter (2.54 cm) in the bend of the elbow or behind either ear, touching the hairline. Pat area dry with absorbent cotton.
2. Apply a small amount of color directly from tube to test area, using an absorbent cotton-tipped applicator.
3. Let test spot dry. Do not wash, cover, or disturb.
4. Leave on for 48 hours. Examine at 24 and 48 hours. If no reaction has occurred, you are ready to color.
Do not use hair color if any of these danger signs appear: burning, itching, swelling, eruption, or irritation. If these signs appear in or around the test area, it indicates that the patron is hypersensitive and color must not be applied.

Delivery Address

i This item cannot be shipped to Canada
i Same Day Delivery is not available to PO Box addresses.