ion Permanent Liquid Hair Color | Permanent Hair Color
Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

OZ |  Item ION88

What is it?

The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex, ensuring 100% flawless gray coverage.

Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.


Ion Hotline:


Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.

What makes it special?
  • Vibrant fade-resistant color and intense conditioning
  • State-of-the-art European formula
  • PPD-free

The correct choice of color and developer is essential for best results. The choice must be made bearing in mind the natural hair color, the desired degree of lightening and the percentage of gray hair. Remember tint won't lift tint. If the hair has previously been colored with permanent hair color then application of color corrector should first be done.

Using a non-metallic bowl, mix 2 oz. of ion(tm) Color Brilliance(tm) with 2 oz. of ion(tm) Sensitive Scalp(r) Creme Developer. Mixing ratio 1:1. Mixing ratio for High Lift shades is 1:2.
Use a tint brush to apply the mixture to dry unwashed hair.
Processing Time:
All instructions are based on average texture. If hair is fine or coarse, adjustments should be made accordingly. See mixing instruction chart.
Preliminary Strand Test:
A strand test is always recommended prior to application, especially if the hair is porous or previously chemically treated with lighteners, permanent waves, chemical hair relaxers, or hair color. Apply a small amount of desired color to a few select strands. Process for 25-45 minutes depending on the level of color intensity desired, rinse and evaluate for accurate results.

Patch Test:
Prior to application, a preliminary patch test should be conducted. The following patch test must be made 48 hours prior to each application.
1. With soap and water, wash an area the size of a circle 1" diameter (2.54 cm) in the bend of the elbow or behind either ear, touching the hairline. Pat area dry with absorbent cotton.
2. Apply a small amount oF color directly from tube to test area, using an absorbent cotton-tipped applicator.
3. Let test spot dry. Do not wash, cover, or disturb.
4. Leave on for 48 hours. Examine at 24 and 48 hours. If no reaction has occurred, you are ready to color. Do not use hair color if any of these danger signs appear: burning, itching, swelling, eruption, or irritation. If these signs appear in or around the test area, it indicates that the patron is hypersensitive and color must not be applied.


Other tips:
  • Always perform a strand and patch test.
  • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application.
  • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first.
  • Apply a stain barrier cream around the hairline prior to application when using dark shades.
  • Choose a lighter shade than desired if you are unsure of which shade to use, or if you have very few gray hairs.
  • Use an old towel to protect your clothing.

Delivery Address

i This item cannot be shipped to Canada
i Same Day Delivery is not available to PO Box addresses.