Iroiro is a 100% vegan and cruelty-free semi-permanent hair color. Most vibrant and long-lasting, iroiro color proves that natural does not mean color will fade quickly. Available in a 4 oz eco-friendly spout pouch with tamper proof cap. As well as coloring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to coloring your hair – thanks to the natural coconut oil in the ingredients, which helps to keep your hair moisturized throughout the coloring process. Here’s a list of harsh chemicals WE DON'T USE in our products: PEGs, Paraben, Methylisothiazolinone, Methylchloroisothiazolinone, Synthetic fragrances, Peroxide, Ammonia, PPD, Alcohol.