What is it?
Enjoy longer-lasting vibrancy: ion® Brights Semi-Permanent Hair Color maintains up to 87% of color after 20 washes*, when most colors fade in just 6–10. Semi-permanent hair color coats the outside of hair to add vivid color, without penetrating the hair cuticle like permanent or demi-permanent dyes do.The conditioning formula is designed to spread smoothly through hair, improving wet combability and making application easier, more controlled and more even. With improved color retention and reduced fade, these bright hair colors stay vibrant and luminous wash after wash, all without the need for a developer.
*Study conducted on ion-semi permanent shade Purple new formula vs untreated hair
**Study conducted on ion Semi-Permanent shade Shamrock with a base shampoo
What makes it special?
- Easier, more controlled application supported by a smoother, more workable texture
- A gentler option for creative color, making it suitable for hair with previous damage
- Maintains up to 87% of color after 20 washes for longer-lasting vivid hair color**
- Delivers up to 181% more shine for noticeably brighter, more reflective color*
- Features a conditioning formula that improves shine and wet combability
- Less color fade for color that stays vibrant longer
For the most vibrant result, apply to pre-lightened hair. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If hair is orange or dark yellow this will contribute to the final color.
After Pre-Lightening: Shampoo with an ion® sulfate-free shampoo. Dry hair. Apply chosen Brights shade directly on dry hair and process for 15 to 30 minutes, depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Defense™ After Color Sealer to close the cuticle and lock the color deep inside the hair.
Color Shine Overylays on Natural or Color Treated Hair: Apply brights directly onto natural color treated hair with processing cap and process with heat. For more pastel results, dilute color intensity by adding 2 oz of color-safe conditioner to 1/4 oz of an ion® Brights shade. Strand test every 5–10 minutes. After processing is completed, thoroughly rinse and apply a color-safe conditioner to help close the cuticle and lock color deep inside the hair.
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