Selected quantity exceeds what is currently available

40 Volume Pure White Creme Developer

Pure White by Clairol Professional
Selected quantity exceeds what is currently available

40 Volume Pure White Creme Developer

Pure White by Clairol Professional

40 Volume Pure White Creme Developer is rated 4.6 out of 5 by 45.
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  • Stabilized to guarantee consistent, predictable results Used for maximum lightening in one step Allows for easy spreadability
    Clairol Professional Pure White Crème Developer contains protective conditioners and emollients and is stabilized for 3 years. It is designed for use with permanent colors, and also perfect for use with all powder and liquid lighteners. Its creamy consistency makes it ideal for bowl-and-brush or bottle application. Ideal for achieving the lightest results on naturally dark brown or dark blonde hair.

    Clairol Professional Help Line:


    Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

  • In case of pressure build-up, point bottle away from face when opening. Not recommended for relaxed hair.
  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 4 out of 5 by from Tried this on it's own without bleach. Awesome!!! Worked well on my platnum blond. Will definitely use again in between bleaches.
Date published: 2020-07-08
Rated 5 out of 5 by from Products Works excellent with color and for pre-lightening hair
Date published: 2020-07-04
Rated 5 out of 5 by from Where’s the bleach It great would have work great too if sally included the bleach I ordered and was charged for but wasn’t included in my shipment.
Date published: 2020-06-13
Rated 5 out of 5 by from Pretty Platinum This works beautifully with the powder i use and it doesnt burn or stink like so many boxes do. My hair is never mushy or fried either.
Date published: 2020-06-11
Rated 5 out of 5 by from Don’t buy this if you aren’t 100% sure you need 40 I meant to buy 20 developer but I am a dummy and bought 40. I didn’t fry my hair which was probably divine intervention. Don’t be like me and please follow the instructions. I used this with kaliadacolors bleach on my black hair—and also used it with the ion toner and magically it looks fine.
Date published: 2020-05-13
Rated 5 out of 5 by from Works great! This developer worked great with my Matrix bleach. It mixes easily, and produces a creamy mixture that’s easy to apply.
Date published: 2019-10-21
Rated 5 out of 5 by from Best Bleaching Decision Ever After using pre-mixed bleach and not getting the result or coverage I wanted I decided to start mixing my own bleach. I used this for my developer and have had great results on my hair. Minimal brass, although I did use a toner to get rid of the bit that was there. Not as much damage as expected for a 40 vol developer either. Got my hair so many shades lighter. Very happy with this product.
Date published: 2011-03-01
Rated 1 out of 5 by from drips too much this product is very thin and runny. would drip on anything. switched to the other clairol developer and that doesn't drip.
Date published: 2010-05-19
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My hair is medium brown..I used 40 volume cream developer..with a packet of bleach..I'm trying to get the maralin Monroe white color will the 40 all white developer do that??and if so by itself or more bleach

Asked by: Lindaleenj
I use half and half on my hair but not to my scalp I use tipping cap as to blend with my Gray I stay under dryer 8mins only and I do have good hair. Good luck
Answered by: Randi 251
Date published: 2020-06-23

Do you have to have a license hair dresser to purchase this?

Asked by: Debbie233
Answered by: Randi 251
Date published: 2019-11-20

I have mostly Gray hair would I still use this 40 developer

Asked by: Holla275
No if you’re trying to cover your gray you would only need to use a 10 volume developer. The 40 is only going to make it whiter and possibly yellow.
Answered by: 12Blondie
Date published: 2019-08-21

How many oz is this bottle

Asked by: Lydia Roseberry
Answered by: RedWendy
Date published: 2019-04-07


Yes, if you are trying to bleach your hair. The powder is the bleach, which is activated by the developer. My only experience with the two products is bleaching my hair. If the developer has other uses, I don't know them.
Answered by: MsBeverly
Date published: 2019-12-29

Has Clairol Professional Soy 4 Plex pure white 40 volume creme developer been discontinued? I can no longer find it at any Sally stores.

Asked by: yngwie26
I just bought it online from Sally last month. 
Answered by: RedWendy
Date published: 2018-08-28

what is the difference with 30 or 40 volume crème developer life? I used 20 many years ago then went to 30 I am wondering if 40 is better for me? I am 67 and color grey I use Clairol liquidcolor permanete 3GN 39(G

Asked by: diannnee
Hello, Diannnee This might be a long answer, but I'll do my best to help answer your question. Essentially, the number or level indicated on a bottle of developer simply refers to the amount of hydrogen peroxide it contains. The more hydrogen peroxide in the developer, the more the hair's cuticle gets opened up during the coloring process. Therefore, the higher the level of developer, the more hydrogen peroxide it contains and the more the cuticle will be opened while coloring. So, for example: a 10 volume developer typically contains about 3% hydrogen peroxide and is one of the weakest developers. You'd use this if your going darker than your current hair color and don't need any lift of your existing color to achieve desired look. This is also the developer you'll likely want to use with any toner, I think of this developer if I want strictly deposit, no lift! A 20vol. Developer usually contains closer to 6% hydrogen peroxide. This is the most commonly used developer, so if you're in doubt, consider choosing this option. 20Vol. Developer Is ideal for grey-hair coverage, though it can be used when coloring your hair within 1 or 2 levels of your current shade. A 30 Vol. Developer will contain closer to 9% hydrogen peroxide and is usually best for situations where you're trying to lighten your hair. This level of developer will open the cuticle up enough to lift existing color, thus making it easier to achieve a lighter result. If you're looking to lighten 3 shades or more, this is probably the developer you'll want to use to get the job done. A NOTE about 40 VOLUME DEVELOPER and ABOVE: There are developers that come in a level 40 and even higher. These developers can be extremely damaging if not used exactly right. 40 VOL. Developer typically contains 12% hydrogen peroxide. You would use 40 vol. Developer with either bleach(rare) , and you would also use 40vol. Dev. With a color that is called "Hi-Lift". A Hi-Lift is a color that will color and tone the hair up to 4-6 levels, but can (Or should) ONLY be used on virgin (non-processed) Hair. Ultimately, in your case, for grey-coverage and the level of color you have chosen to use (3GN/39G), I'd recommend using 20 volume developer. If you find that your color results are too dark, then try choosing 2 to 3 shades lighter, in your permanent hair color. For example: 5GN or 6GN with 20 VOL. Instead of the 3GN. Developers ultimately determine the amount of deposit of the color and lifting the desired color shade. 10% strictly deposit/ use with toners 20% best for grey coverage, can lift 1-2 shades of currant color 30% used to lighten/Bleach hair. Lifts 3 shades 40% and higher "bleach" "hi-lift colors" should only be use on virgin hair/ off the scalp, lifts 4-6 shades. Sorry this was so long, Hope this Helps, & God Bless! if in doubt go to a professional.
Answered by: TiffanyHall
Date published: 2020-07-17

What is the difference between the cream developer and the liquid developer?

Asked by: Sg123456
I prefer the cream I feel it is gentler on my gaur
Answered by: Hair guru
Date published: 2020-02-05
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