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Clairol Professional

Pure White 20 Volume Creme Developer

OZ |  Item CLAIRL30
$1.99  -  $8.49
What is it?

Clairol Pure White 20 Volume Creme Developer mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. Laboratory stabilized to guarantee consistent, predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners. Guaranteed fresh for three years.

*Limit 6 per order for non-professional customers. Limit 24 per order for professional customers.

Clairol Professional Help Line:


Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

What makes it special?
  • Recommended for bowl and brush or applicator bottle
  • Allows for easy spreadability
  • Features added conditioners
Rated 1 out of 5 by from definitely NOT white i used this and the Clarirol KaleidoColors bleach powder and it hardly did any lifting. my roots came out yellow and the rest of my hair was orange. was it because my hair was previously died and faded to dark brown? maybe, but if thats the case it should say that it should be used for virgin hair.
Date published: 2020-08-25
Rated 5 out of 5 by from White Creme Developer Volume 20 Have used this product for the past 10 years. It's always remained reliable and the same consistency.
Date published: 2020-05-28
Rated 1 out of 5 by from Got the wrong Hair color. Couldn't use it because Sally's sent wrong hair color.
Date published: 2020-05-22
Rated 5 out of 5 by from Hair color and additive. Great product and results for me. Will keep using this product.
Date published: 2020-05-08
Rated 5 out of 5 by from Hair color All your hair color products are great, just glad I can order them online.
Date published: 2020-05-03
Rated 1 out of 5 by from Did not work well I think this is s terrible product, it just does not work. My bad for not doing my research before purchasing. Lesson learned!
Date published: 2020-04-30
Rated 5 out of 5 by from Satisfied with purchase Mixes easily, good product. Will continue to use it
Date published: 2020-04-28
Rated 5 out of 5 by from Developer Have to use this with my hair color so why not just get the biggest I can afford right now. Love how it mixes so easy with the hair color.
Date published: 2020-04-21
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hi, does this have to be discarded once opened or can unused portion be saved for next use.

Asked by: jackiezee
Use it until the bottle is empty. It does not get bad. I buy the huge bottle and it lasts a couple of years.
Answered by: Beverly Boudreaux
Date published: 2020-11-03

why does the picture show SOY4PLEX but when I select the item it doesn't, for the developer

Asked by: victoriabirdie
Mine also, probably an old photo. A good question for Clairol to answer.
Answered by: Anthony 56
Date published: 2020-04-19

what is the ratio of developer to color?

Asked by: Maria misquitta
Read the directions on the inside of the box of colour, most are 1-1 but some are 2parts developer to 1 part colour, READ THE INSTRUCTIONS 
Answered by: Livy1234
Date published: 2020-11-03

What is the best toner ? I’m trying to get this yellow orange out my hair from bleaching my hair? 

Asked by: Kevsmommyy17
I use additives instead of toners. I have brown hair and love red but hate orange. So I add blue or purple additives to my dye. You have to be careful because these additives darken the color. Blue darkens the color more than violet additives but also removes more yellow than the violet. I use a clear additive by Clairol to lighten the color deposit but I found out today that it has been clearanced and is no longer available. Anyway, do a patch test to see what results will be.
Answered by: Misschivus1
Date published: 2020-04-09

Do I need to use Clariol Cream Developer when dying my hair black with Soy 4Plex? If so what vol#?

Asked by: MRSDEERI
20 vol. 
Answered by: Pam kane
Date published: 2019-12-30

Is this product to lighten your hair to dye it after

Asked by: Desiree3
I use this product to mix with my hair color when I touch up my roots.
Answered by: Kimmie73
Date published: 2019-02-19

How much developer to a packag be 2

Asked by: Katt cole
if the permanent color is 2 oz, add 2 oz of 20 volume
Answered by: SAM10001
Date published: 2019-02-18

Can you use this cream delveloper in a semi-permanent hair dye.  Example would be Clairol semi-permanent hair dye?

Asked by: Djoy2018
I have not used Clairol Simi permanent I am not sure. But Simi mean only last few shampoos so is not permanent color. I don't think you can used the 20 volume developer ( the 20 can lift up to 2 level so if your hair is dark brown it will get you to light brown and  20 volume developer is best for cover gray hair). I hope is help. you can also call toll free and double check because every manufacture are different.
Answered by: Lena hair perfection
Date published: 2018-05-21
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