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Color Charm by Wella

Cooling Violet Color Charm Liquid Permanent Hair Color Additive

1.42 OZ |  Item SBS-800279

What is it?
Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

Wella Help Line:
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


What makes it special?
  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning

We're sorry, this product cannot ship to the following locations: AK,  HI

Rated 5 out of 5 by from Additive I love this as an additive with T18 ash blonde. Together on my hair it gives me a white or platinum color.. no yellow, orange yuck..
Date published: 2021-01-21
Rated 5 out of 5 by from Eliminate Brassiness I use a splash of this in my shampoo to cut brassiness in my color treated blonde hair. I also use a splash in my hair color mixture. It really helps. Highly recommended.
Date published: 2020-12-11
Rated 5 out of 5 by from Great stuff Great color corrector if needed. Bought some too color correct blonde dye loved it
Date published: 2020-12-07
Rated 5 out of 5 by from remove yellow hair brilliant at getting rid of yellow color. my hair turned gray from bronze after using it
Date published: 2020-12-01
Rated 5 out of 5 by from Works great to cool down orange hair I used 1/4 of this mixed with a full bottle of t11 and i got the dired color i wanted. Works great with olaplex as well.
Date published: 2020-11-15
Rated 5 out of 5 by from Great toner I love this toner. Great for that ashy blonde look
Date published: 2020-11-09
Rated 5 out of 5 by from I found the secret! The secret ingredient to achieving grey color. Love it!!
Date published: 2020-10-15
Rated 5 out of 5 by from Stormi grey hair So i saw on youtube that if you mixed T14 w/ 050 with 10vol delovoper it could help with yellow/ orange hair to silver blonde. My hair was blonde but my root i bleach myself was yellow/ orangey tone even after i tone it blonde for a awhile than wash out fast back to same tone. kinda 2 tone halo effect :| i highly suggest that you follow directions and not leave it in too long. I left it in for 30 mins as it says in the directions it got dark fast. My final results I'm not mad at it looks great and healthy but it a dark gray which looks great on dark skin tone ;) The picture im posting in direct sun light but bathroom it does look a dark grey
Date published: 2020-10-07
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I bleached my hair once and it is uneven with levels 7-9. How much of 050 should I use with 20 vol developer, and how long should I process it to neutralize the yellow/orange? I'd prefer an ashy blonde/brown as opposed to silver or grey. Thanks!

Asked by: kristen2
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-12-28

show me the shade

Asked by: Sushi1991
I use this as a "drabber" when I color my hair using Clairol #7RN and #6RN, using equal parts of each, i.e. 1oz #50Wella, and 1 oz. each of the aforementioned Clairol products. That totals 3 oz. Then I use 3 oz Clairol Creme developer. Hope this helps.
Answered by: dzrtflower
Date published: 2020-12-08

Looking for a Gray or silver hair dye, that's permanent

Asked by: Barbies hair
This is a violet meant to reduce yellow. It is not a gray dye. When mixed with other colors, it reduces brassiness. When applied to bleached hair, it gives it a whiter tone. 
Answered by: LB Hancock
Date published: 2020-12-12

Do I have to use this as an additive or can I use it on its own like a toner?

Asked by: Mellbell123
I used this one as a toner once I bleached my hair and had a yellowish light color on my hair. I recommend using this toner on a hair that has a very few yellow shades. Because even though you think it will neutralize the yellow and orange shades, after washing your hair 2-3 times, it turns greenish.
Answered by: Derolin1
Date published: 2020-12-12

Will I be able to highlight my hair again after using T-18 + 050? It says it’s a permanent color. 

Asked by: Coolcolor
Yes you can still do your highlights. I use this often to tone gold in my hair after coloring. 
Answered by: 1Oppiej12
Date published: 2020-11-09

If I want to use this to touch up my Silver how long should I leave it on? Its mixed with a 20 volume developer and my hair is already a silver grey. I am touching up due to the fade it's going through.

Asked by: xXPoisonXx
Watch it! It can turn violet easily. I use it as an additive only, mixing it with a color to get a true ash. 
Answered by: LB Hancock
Date published: 2020-12-17

If I use Wella 050 and T18 with a 20 developer on already gray hair, what should the result be? I want to enhance with low and high lights.

Asked by: Mallanson99
I am no expert by any means, but I have used both products. The T 18 did very little to tone down the brassiness in my hair. Interestingly, ancestry DNA reported that I have a gene for red hair! Beauticians have always told me my hair pulls red. With that in mind, my ash blonde hair with little gray (more white highlights beginning around face) turns light blonde with half 20 developer and half 50 when applied for 5 to 8 minutes. If you are already gray, I imagine the result may go bluer than it does for me. 
Answered by: MsMaryMcA
Date published: 2020-12-12

4AA on my roots that still pulled warm and bleached highlights that lifted to approx lv7 then dyed 7AA all over as suggested by associate, but I still feel brassy & warm all over...Will this help???

Asked by: Gemrissa
With my experience that’s y u got that bcs u used 7AA , I do mix this One with with the toner T18 With 20 volume  and I get the cool color have no brass and I do regularly use the purple shampoo 
Answered by: ErviDP81
Date published: 2020-11-17
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