Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
LOREAL38
$7.39

Buy 1 Get 1 Free- Add 2 to Qualify i
Buy 1 Get 1 Free All Hair Color. Excludes Good Dye Young, Chi, and Box Color. Add 2 to Qualify. Expires 12/08/19!
HiColor Permanent Hair Color is rated 4.1 out of 5 by 254.
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View all colors +
  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.

     

    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.

     

    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from Best Red hair color for dark hair HiColor Red Hit is the best red for dark hair. I get so many compliments of the vibrancy of my hair after I color it.
Date published: 2019-11-12
Rated 5 out of 5 by from Nice color Great hair color. My hair is very dark and trying to lighten my hair has been disastrous. A very knowledgeable sales person at Sally’s recommended this product. Game changer! I use cool brown and the color looks natural and beautiful. Very pleased with this color.
Date published: 2019-10-03
Rated 1 out of 5 by from Light auburn The color didn't work on my hair still looks my natural hair color. The top looks a little bit brown not a lot just the roots a little bit.
Date published: 2019-08-24
Rated 5 out of 5 by from Been using this for years- love my red hair!! I have been using this product for years! I’ve noticed my hair starts to turn more orange very quick with just red color. I mix Red Hot with about half a bottle of Magenta & Half of Intense Red and 20 or 30 Loreal Developer. I only use for color treated shampoo and treatments. The color lasts really long and I get compliments everywhere I go and nobody believes I color it myself.
Date published: 2019-08-11
Rated 1 out of 5 by from So irritated. I bought the red one LAST WEEK, and also bought the color solutions pigments bottle ion brand. I went swimming in a lake TWICE this week and each time my hair has faded to a dirty brown color. Now mind you it was a LAKE and not a pool with chlorine. I’ve NEVER had this problem before until I used this brand, and I’ve been dying my hair for 10 years now. I’m currently typing this as I have yet ANOTHER round of the color solutions in my hair.
Date published: 2019-08-07
Rated 5 out of 5 by from Nice color I have been using this products for years and it never damage my hair you only need to be careful about no passing the time you need to have it on it. First wash horrible shade but after that color stay beautifully. I love it. Also I always mix 2 of these and one magenta high lighter, really nice.
Date published: 2019-07-09
Rated 5 out of 5 by from The best! This is a wonderful product! It took well and covered all and doesn’t bleed out as much as other brands. I keep ordering it again and again.
Date published: 2019-07-04
Rated 4 out of 5 by from love love love i bought the vanilla champagne dye for my hair which was black with a few gray strands and red semi permanent tips . it dyed both parts such a pretty almost orange color . i would give it 5 stars however, IT STINKS ! like i was walking in and out my bathroom and almost threw up ! maybe i’m just being dramatic but it smells very very bad . but it did dye my hair so nicely . wear a mask when you do it though because the smell is not pleasant .
Date published: 2019-06-19
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Hopeful Ann- I am interested dying my dark brown hair blonde. I see you use golden blonde. How does that turn out on your hair? 

Asked by: Atlantagal8888
It will be a true golden blonde, depending on the health of your hair, how long you let it develop on your hair, how long you let the mixture develop/stand before using it. I love it.
Answered by: mariswan
Date published: 2019-12-03

What do I need to buy to go with this to change hair color from brown to this shade? 

Asked by: LauraMitchell32
Nothing really just buy the shade you want and buy peroxide volume 30 and diy your hair every month 1/2 to let breath and until you get the shade you want .
Answered by: Aurora b
Date published: 2019-12-02

Hi, I bought a boxed red dye for my black hair and it didn't take. I only have the roots Abit red. Will this product make my hair visibly red? My hair is naturally black. What kind of developer should I use?

Asked by: mariag88
I’m Asian and my hair is black. This will certainly lift your hair and not be brassy with the red color. It’s my go to for the last 7 years. If it’s the first time and your hair hasn’t been already been lifted it will take two processing times for it to most likely get the results matching the swatches. So dye it once with this and you can either take a break or dye it again same day just condition. That’s what I did the first time. Now that it’s been lifted I on my dye it once. I use magenta (highlight color) and red hot and i mix them and dye my whole head. I use 30 developer from Sally’s brand. 
Answered by: Kitsune4
Date published: 2019-11-29

My hair is a honey blonde now, but it’s time re color it can I get this intense red color. And use it for a winter color 

Asked by: Vsopchampagne
Yes and use 30vol. developer.
Answered by: Cherjohn
Date published: 2019-11-21

Do I need developer with this product? Hi color blond

Asked by: Anonymous
Yes 
Answered by: Katielynnu
Date published: 2019-11-11

My question is I dye my hair red with this product and i love it but some how i want to go back to dark hair will the light brown work if I have red hair?

Asked by: Angie1618
I would contact customer services at L'Oreal because they will know the answer. Good Luck!
Answered by: RedRooster
Date published: 2019-11-03

What is the base color

Asked by: Anonymous
The base color is a deep mahogany red.  
Answered by: Toxichairgirly
Date published: 2019-10-25

Does anyone know if all the red dyes bleed/run after it’s been used? Also do all the dyes bleed after the hair have been dyed? 

Asked by: curious123
This is my first time using this product ( I have fire engine red hair), and it bleeds SIGNIFICANTLY LESS than semi-permanent dyes (I've used IkoIko, Manic Panic & BTZ). It does run a titch in the shower (I'm using ION color sealer and shampoo and I rinse/wash in cool water), but that being said, it cleans up easier than the others. The others made my shower look like a blood bath... this dye, I slept on my regular colored pillow with wet hair two days after I dyed it, and there was no bleeding! I'm addicted and have forever switched to this brand.
Answered by: RedheadedCanuck
Date published: 2019-10-16
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