Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
LOREAL38
$7.19

HiColor Permanent Hair Color is rated 4.1 out of 5 by 229.
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Intense Red
Red Fire
Red Hot
Deep Auburn Red
Intense Red
Red Fire
Red Hot
Deep Auburn Red
Copper Red
Coolest Brown
Soft Brown
Light Cool Brown
Soft Auburn
Light Auburn
Shimmering Gold
Golden Ginger
Vanilla Champagne
Natural Blonde
Honey Blonde
Sandstone Blonde
Sizzling Copper
View all colors +
  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.

     

    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.

     

    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from I love this hair color I have tried many different brands of red with not very good results. Red is very difficult to maintain even with proper shampoos for red hair color. But, this particular brand is different. I get good grey coverage and the red is vibrant weeks later despite multiple washes. My hair dresser was impressed when she saw me when I had just applied it and 3 weeks later. The red was still vibrant! I am sticking to this hair color not changing.
Date published: 2019-06-13
Rated 1 out of 5 by from SO DISAPPOINTED I HAVE USED THIS IN THE PAST, ITS BEEN A FEW YEARS. I TRIED IT AGAIN, MY HAIR TURNED A DARK RED NOT HOT RED. A WASTE OF MY MONEY AND TIME!
Date published: 2019-04-30
Rated 2 out of 5 by from Not for color treated dark hair My natural hair is a medium/dark brown. I've been coloring it a 2 for years now. I decided I wanted to switch to red but was afraid of the bleaching process because I didn't want to fry my hair so I decided to give this a try. I had about 7 inches of roots and it did a beautiful job on them, hence the 2 stars. But it did nothing to the color treated dark ends of my hair. I read tons of reviews and watched tons more videos of people saying this would work on color treated hair and it just doesn't. So now I'm left with a weird red to almost-black ombre.
Date published: 2019-04-29
Rated 4 out of 5 by from Fan of L'Oréal This color with a lavender boost helps my dark hair capture a wonderful color. I love L'Oréal hair color and how it effects my hair.
Date published: 2019-04-10
Rated 5 out of 5 by from DOES THE JOB BEAUTIFULLY My favorite hair color. Makes my grays look like highlights. Love it!
Date published: 2019-04-09
Rated 5 out of 5 by from Hair Friendly always learn different types of Products to dye my hair
Date published: 2019-04-05
Rated 5 out of 5 by from 5*stars Always happy with this product! Gives me the brightest red without having to bleach my hair! ❤️
Date published: 2019-03-17
Rated 1 out of 5 by from Only lightened my roots My hair was light brown before I used this product, I used the vanilla champagne color. I left it on for over 30 minutes and absolutely nothing happened to my ends, but my roots were blonde.
Date published: 2019-03-14
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Hello, I have dark brown box dyed hair that I am trying to lighten to a warm lighter brown. I was thinking of using this with a 30 developer. Which shade should i use? Shimmering gold or a brown shade? I do not like ashy tones. Thanks for your help.

Asked by: hopey3us
Shimmering gold if you want to light up
Answered by: Sonsona55
Date published: 2019-06-16

how much developer should i use per tube?

Asked by: steviehodge626
2oz
Answered by: Juju Bean
Date published: 2019-05-01

Do I need to buy developer to go with the hi color hair color

Asked by: Cheryl Martin
Yes, it is a permanent hair dye
Answered by: Elisaveta
Date published: 2019-04-26

my Hair is currently a dark faded burgundy but I want a bright red. What shade should I use? help ❤️

Asked by: Lolita23
The 'RED HOT' gave me fire engine, little mermaid red, whereas the 'INTENSE RED' gave me more of a wine red, burgundy color. Hope that helps.
Answered by: aaliiciiaa
Date published: 2019-04-22

Which red is the brightest between the red hot, red fire, and intense red?

Asked by: Tati2112
Red fire 
Answered by: KristyLapeyrouse
Date published: 2019-04-18

How do you know what level developer you should use with these?

Asked by: ItsSARAH
The box says either 30 or 40 volume. 
Answered by: Gabriella116
Date published: 2019-04-17

i have tied my hair with red hot last year when i had dark hair! i then ended up blaching my hair blonde color but iam now  sick of it and want to go back red. if i used red hot on pre lightened hair would it be ok? will i get the same red as before?

Asked by: dreday89
Yes, I had used it on bleach hair before however its not going to last long since its meant for dark hair , you'll have to re dye your hair every other week until your hair grows out. You might also look into semi color , I used the jazz brand before in hot tamale and it looks very similar to the red hot.
Answered by: Zubilla26
Date published: 2019-04-12

i previously dyed my hair in the shade Magenta and i want to go brown now but i’m not sure which shade i should do. Any suggestions?

Asked by: karenxt2
I would use a temporary hair product like Clairols semi permanent collection. They have no peroxide, no ammonia, so won't damage your hair. This product is pretty strong for me, and lasts many shampoos. I don't know what shade of Magenta you have. With temp colors, they can only darken, because they coat the hair, not lift out pigment. As long as the Magenta is lighter than the shade of brown you try from a semi permanent no ammonia, no peroxide product, you will be fine. They have many shades of brown, and the also have a Jazzy collection that does the same thing. Good Luck!
Answered by: AngelBarbela
Date published: 2019-04-11
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