Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
LOREAL38
$7.39

HiColor Permanent Hair Color is rated 4.1 out of 5 by 265.
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View all colors +
  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.

     

    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.

     

    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from The Best I was looking for a red dye that didn't fade quickly and I'm so glad I this product about 3 years ago. I get so many compliments on my hair everywhere I go. I use H11 Intense Red.
Date published: 2020-01-06
Rated 5 out of 5 by from I didn’t bleach I have dark brown hair almost black, i use a 30 developer and the color takes, the only red color i will use
Date published: 2019-12-28
Rated 1 out of 5 by from color didn’t do anything to my roots and left in for 40 minutes. never had this problem with the other dyes. my ends on the other hand were red quick. so now it looks like i have two different colors in my hair right now. wanted to dye my hair before christmas so now i’m stuck with this.. really disappointed.
Date published: 2019-12-24
Rated 5 out of 5 by from Wonderful Haircolor I love this hair color..its great gives me the perfect tone i need. Its even has an intensifier that comes with it..i always buy this brand is so luxurious.
Date published: 2019-12-18
Rated 5 out of 5 by from Best Red hair color for dark hair HiColor Red Hit is the best red for dark hair. I get so many compliments of the vibrancy of my hair after I color it.
Date published: 2019-11-12
Rated 5 out of 5 by from Nice color Great hair color. My hair is very dark and trying to lighten my hair has been disastrous. A very knowledgeable sales person at Sally’s recommended this product. Game changer! I use cool brown and the color looks natural and beautiful. Very pleased with this color.
Date published: 2019-10-03
Rated 1 out of 5 by from Light auburn The color didn't work on my hair still looks my natural hair color. The top looks a little bit brown not a lot just the roots a little bit.
Date published: 2019-08-24
Rated 5 out of 5 by from Been using this for years- love my red hair!! I have been using this product for years! I’ve noticed my hair starts to turn more orange very quick with just red color. I mix Red Hot with about half a bottle of Magenta & Half of Intense Red and 20 or 30 Loreal Developer. I only use for color treated shampoo and treatments. The color lasts really long and I get compliments everywhere I go and nobody believes I color it myself.
Date published: 2019-08-11
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Hello...has anyone used this to dye virgin human hair extensions or toppers? Was it effective in achieving the selected color? Any problems? Any suggestions? Thanks!

Asked by: RaptureReady
I have only used this on my natural hair color. I was not impressed.
Answered by: Blessedgg
Date published: 2019-12-10

Juju Bean question what color is your hair before and what color is it after you dye it? Do you have pictures you can upload? 

Asked by: Atlanta888888
My daughter has used this to lighten her hair so she can put fun colors in her hair. Her natural hair color is a dark brown, we have used the champagne to lighten it. It comes out kind of a medium gold blond. This is not allowing me to put a picture on it, but she ended up with kind of raspberry hair. If she had not used this product, she would not have been able to get that color. 
Answered by: Casadecano
Date published: 2019-12-10

I would like this color but dont want it to have have a pink or orange tone what do I need to do?

Asked by: Mariauribe34
Along with your developer, use Colorful protein color filler #10 red red. Follow directions on the bottle.
Answered by: Prettyinred
Date published: 2019-12-10

Hopeful Ann- I am interested dying my dark brown hair blonde. I see you use golden blonde. How does that turn out on your hair? 

Asked by: Atlantagal8888
It will be a true golden blonde, depending on the health of your hair, how long you let it develop on your hair, how long you let the mixture develop/stand before using it. I love it.
Answered by: mariswan
Date published: 2019-12-03

What do I need to buy to go with this to change hair color from brown to this shade? 

Asked by: LauraMitchell32
Nothing really just buy the shade you want and buy peroxide volume 30 and diy your hair every month 1/2 to let breath and until you get the shade you want .
Answered by: Aurora b
Date published: 2019-12-02

Hi, I bought a boxed red dye for my black hair and it didn't take. I only have the roots Abit red. Will this product make my hair visibly red? My hair is naturally black. What kind of developer should I use?

Asked by: mariag88
I’m Asian and my hair is black. This will certainly lift your hair and not be brassy with the red color. It’s my go to for the last 7 years. If it’s the first time and your hair hasn’t been already been lifted it will take two processing times for it to most likely get the results matching the swatches. So dye it once with this and you can either take a break or dye it again same day just condition. That’s what I did the first time. Now that it’s been lifted I on my dye it once. I use magenta (highlight color) and red hot and i mix them and dye my whole head. I use 30 developer from Sally’s brand. 
Answered by: Kitsune4
Date published: 2019-11-29

My hair is a honey blonde now, but it’s time re color it can I get this intense red color. And use it for a winter color 

Asked by: Vsopchampagne
Yes and use 30vol. developer.
Answered by: Cherjohn
Date published: 2019-11-21

Do I need developer with this product? Hi color blond

Asked by: Anonymous
Yes 
Answered by: Katielynnu
Date published: 2019-11-11
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