Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Permanent Hair Color

Excellence by L'Oreal
LOREAL38
$7.39

HiColor Permanent Hair Color is rated 4.2 out of 5 by 585.
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View all colors +
  • Developed to lift dark hair in one single step, without brassiness Rich, smooth creme formula conditions and penetrates hair Breakthrough technology lifts hair 3-4 levels Intense, long-lasting color
    L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.

     

    A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.

     

    True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

    L’Oreal Help Line:

    (800) 345-5014.

    9AM - 5PM EST, Monday-Friday

  • No need to pre-lighten or bleach hair prior to application.
Rated 5 out of 5 by from Best hair dye EVER It's my favorite one and you can actually see the red in my hair
Date published: 2020-08-02
Rated 4 out of 5 by from Pretty good Pretty good, my mistake was when i ordered i ordered the wrong color. But overall a really good product! Definitely would recommend.
Date published: 2020-07-23
Rated 5 out of 5 by from Over my fears! Used copper red with the copper highlights, 20 developer, no protein. 1/2 each tube and 2 1/2 times developer. 30 min easy!
Date published: 2020-07-18
Rated 5 out of 5 by from Best color for those that hate bleach. I never colored my hair and was introduced to this by a friend. I love it. I only use with the developer (30/40) no bleach. I also mix the colors together for better results. Red fire and copper red are pretty intense together. I also use this to color extensions and it does not damage the hair at all.
Date published: 2020-07-12
Rated 5 out of 5 by from Vibrant color I like how red this makes my hair. I wish it was more of a cream for easier application but the color is vibrant.
Date published: 2020-06-26
Rated 5 out of 5 by from Great Product Great product. Lifts and deposits color in 1 step, no bleach required.
Date published: 2020-06-22
Rated 5 out of 5 by from Excellent I loved the color. I wanted to lower my red color to ginger and it really was perfect.
Date published: 2020-06-19
Rated 2 out of 5 by from Unsuccessful Unsuccessful. Make sure you order 30 Developer if you choose to use this particular product . Go to salon if you an amateur and don’t want to risk any damage.
Date published: 2020-06-16
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How much product and developer should I use for touch up? I suspect about half the normal amount.

Asked by: Kokomo74
Yes if not less. I use a kitchen scale and weigh my colours per gram. It's 60 grams colour which equals 3 ounces. Much less waste that way. Always start with less, you can always mix more. That way you don't throw money down the drain :)
Answered by: Joni2296
Date published: 2020-08-09

I used the sizzling copper and it came out orange. The product was orange. I used the right amount of 30 developer. What can I do to bring my color to the copper its supposed to be? I've never had this problem before.

Asked by: Kokomo74
If your color is evenly orange overall, then use it again with 10 volume developer to deposit more color without the high lifting action of 30 volume.
Answered by: ColorXpert
Date published: 2020-08-07

what happens if you put this on light hair

Asked by: sallie03
If you put this on light hair the color will be very intense. Also, you should not use 30 Developer, you should use only 20 Developer. You may also leave on for a shorter period of time (like only 25 or 30 minutes).
Answered by: synthiakk
Date published: 2020-08-06

I want my hair to be bright blood red I was wondering if anyone has a suggestion for the best choice even if it's not one of these specific products from this line I'm open two suggestions from any line of products. Thanks

Asked by: Tinamarie89
Check out the L'Oreal line of red hair color products called Chroma. I use Ruby Red. You can mixing colors also....Call the L'Oreal customer service 800 line for help in selecting your color.
Answered by: RedRooster
Date published: 2020-08-01

I have dyed my hair with box dye to a dark dark brown it almost looks black. Does anyone know if the blonde would take blonde if I put it over ?

Asked by: Leeleex0
no you can not lift color with color, you will have to bleach it to remove the the box dye. I recommend going to a professional ( coming from a professional).
Answered by: Jairenee2386
Date published: 2020-07-21

Which color shoul I use for dark brown roots to cover gray?

Asked by: Anniemus
ANY and ALL.  I’ve used every single color and they all cover gray I’m 50 years old. I use 20 volume. Leave on one hour. 
Answered by: Paulinaxoxo
Date published: 2020-07-08

My hair is naturally a medium brown but I dye it dark intense brown and have been for most of my life. I have let the roots grow out alot here lately. I want to try a dark Auburn red but I am afraid of how my roots will turn out. Help?

Asked by: Colie0302
I am not an expert but my experience with the products are if you leave the color on the roots for 20 mins and pull through for the last 10 mins you should get the same color all over. However, I use the copper red products vs. auburn red. If you can wait I would call the customer support 800 line and ask the rep directly what you should expect with the Auburn Red color. They are not available on weekends or holidays. Good Luck!
Answered by: RedRooster
Date published: 2020-07-07

If I have black black hair and want to get a red tone. Which red color should I get. Should I get a more intense red or will that get diluted with my dark hair or should I get a lighter red cause I want it to be noticeable?

Asked by: Lisa Bianco
Any of them because they are all for dark hair.
Answered by: Marc2375
Date published: 2020-06-28
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