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Excellence by L'Oreal

HiColor Red HiLights Permanent Creme Hair Color

OZ |  Item LOREAL36
$7.39

What is it?
NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.

L’Oreal Help Line:

(800) 345-5014.

9AM - 5PM EST, Monday-Friday

What makes it special?
  • For highly-visible, intense red highlights even on dark hair, without brassiness
  • Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
  • Rich, no-drip creme makes it easy for control of creative techniques
  • Quick processing time of only thirty minutes
  • True-to-shade color that resists fading
  • Available in three Hi-lift Red shades
Rated 5 out of 5 by from No bleach bright red for dark hair I’ve been using this dye for 3 years now and it never fails, I use 4 tubes and 30 developer. I have long dark thick hair! Always get great results!!
Date published: 2021-01-22
Rated 5 out of 5 by from Always the best! As always a great hair dye.. might take two applications but it’s by far the best on Dark hair!
Date published: 2021-01-20
Rated 5 out of 5 by from Best product to get that red you want especially Love this product I ordered this product already 10x for the best hair outcome and staying in hair
Date published: 2021-01-16
Rated 5 out of 5 by from Magenta Beautiful color. I used 30 developer and 2 of the hicolor magenta
Date published: 2021-01-16
Rated 5 out of 5 by from HiColor Red HiLights - COPPER Used this all over my dark brown hair & it came out gorgeous! I’m loving my copper hair! Will purchase again!
Date published: 2021-01-15
Rated 5 out of 5 by from Awesome product My favorite color and my favorite way to dye my hair with out bleaching it..it is amazing for dark hair
Date published: 2021-01-14
Rated 5 out of 5 by from The best red! No bleaching needed. Doesn't fade as fast as other brands/reds I've tried.
Date published: 2021-01-14
Rated 5 out of 5 by from Buy it perfect for dark hair Very vivid and pretty for not having to bleach hair.
Date published: 2021-01-11
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I have dark brown. If I use this and add the developer..how long is the color gunna stay in my hair? Will it fade? If so will I fade fast if I wash for like 4 times a week?? Should I cut my wash days? Because I would like the color to last me a good while

Asked by: Elisa777
This is a high-lift. It lightens your color. I'd invest in a color shampoo or color conditioner to go with it. It fades like anything else but depending on which you choose, it lasts a decent amount of time. I used it all over and loved the results.
Answered by: macwebdiva
Date published: 2021-01-25

Can I by this online?

Asked by: Jennylovesred
Yes you can the color selection  might be slimmer online than in the store but I’ve definitely ordered online before. 
Answered by: TiffanieW26
Date published: 2021-01-23

Do you guys have any other colors like this so that you don’t have to bleach your hair ?

Asked by: Vickiiy2
They have another line that’s black based color. Purples and blues for dark hair that have a dark burgundy effect. 
Answered by: CaptKnotz
Date published: 2021-01-16

Can I use this dye without a developer? 

Asked by: Aliciara
No, L'Oreal HiColor Red HiLights is a Permanent hair color and does require developer to process. The product does not oxidize (change color) until developer is added- as with all permanent hair dyes. Test stranding is also a perfect way to preview the outcome prior to the full application. The color of the mixture is never a visual of the final outcome.
Answered by: SallyStaffer8
Date published: 2021-01-05

Do i need to use a developer with this hair dye to get any result and if yes then what level developer is best to use?

Asked by: Kaybaddix
Yes use developer, and level 30 for the most lift.
Answered by: Brookie971619
Date published: 2020-12-30

What brand developer do I use?

Asked by: Jenn6932
I used the Ion sensitive scalp in 30.
Answered by: Diharpie
Date published: 2020-12-17

Can I use this with highlighted hair? My hair is black and has tiger stripes from the salon that I didn’t want.. would this work?

Asked by: Sebby123
It will show up differently on the parts that are lightened. It’s meant for dark hair and it’s a wonderful dye, but it’ll be brighter on the lightened hair than on your natural hair. 
Answered by: thelittlemermaid
Date published: 2020-12-17

If I already have medium red brown hair and want to do the magenta with red mixed do I still need 20 developer?

Asked by: Jenn6932
Sally’s actually says not to use this unless you have dark hair. 
Answered by: Caitlinn
Date published: 2020-12-13
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