Selected quantity exceeds what is currently available

HiColor Red HiLights Permanent Creme Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Red HiLights Permanent Creme Hair Color

Excellence by L'Oreal
LOREAL36
$7.39

HiColor Red HiLights Permanent Creme Hair Color is rated 4.6 out of 5 by 603.
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View all colors +
  • For highly-visible, intense red highlights even on dark hair, without brassiness Breakthrough technology lifts hair 3-4 levels, no pre-lightening required Rich, no-drip creme makes it easy for control of creative techniques Quick processing time of only thirty minutes True-to-shade color that resists fading Available in three Hi-lift Red shades
    NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper
Rated 5 out of 5 by from Hair color Love the color. My hair came out beautifully!!! Fast shipping and neat packaging. To see my hair color follow me on Snapchat: @ghee.dee1 and my instagram: @ virtuously.made
Date published: 2020-01-15
Rated 5 out of 5 by from Popping Color I bought the magenta & 40 developer about a year ago and have been using ever since. I wash with a color shampoo and condition my hair often. I love the color and it doesn’t have my hair frizzy. Wash hair with cool water. It will leave the color in the shower, but you can spray a shower cleaner and bleach spray and it will rinse out with hot water.
Date published: 2020-01-04
Rated 5 out of 5 by from Amazing red dye!! Alright, so a little backstory. I have bleached my hair before when I was doing manic panic a few years ago. I wanted my red back desperately but did not want to do heavy bleaching as I had to do a pixie cut eventually do to all the damage (and I dont pull the cut off well!) So I found this on youtube. I couldnt believe it but figured hey, why not. I bought at Sallys: This dye, 3 tubes. Ion Brilliance booster. Ion brilliance conditioner, and Ion Brilliance after care therapy. I had brownish Auburn hair before this. I got a dye from Color and Co that, while pretty, was no where near the red I wanted. I dyed my hair with it on Wednesday December 18. So I did a bleach bath on Thursday the 19th as I wanted to break rules of dyeing hair and not go forever to dye it again as it's so close to the holidays. Then thursday night, I did this dye, mixed with the ion booster and 30 developer, left it on about 45 minutes to an hour as it took me about that long to really saturate everywhere. My hair comes to my shoulders and I used 2 tubes but I honestly couldve easily just used 1 so I spent a while just slathering the excess on everywhere. I rinsed, no shampoo, used Ion conditioner for color treated hair to lock it in, towel dried, put in Ion color therapy leave in conditioner, and let it air dry for a while. It's now this brilliant color today on the 20th and I have another tube I could use again to lift it to a brighter hue. Attached are photos of my hair, having been undyed for about 4 to 5 months, the dye from Color and Co, my bleach bath lift to show what color I applied this to, and then the end results. Even though this is for dark, virgin hair, applying it in my messy, convoluted way still worked wonders!! I plan to use Ion semi perm color in the meantime to upkeep as many users of this do and to use this on regrowth as needed. I'm in love! I didnt need to go blonde to get this amazing red back in my life!!
Date published: 2019-12-20
Rated 1 out of 5 by from Uneven I put this on my hair twice. The second time was because so much of my hair didn’t color, it was still dark. So I did another box and it was better but the copper is so inconsistent. I’ve never had that happen before. Some parts are copper and other parts are like borderline fire truck red. Even the second time, some pieces still were dark brown. I am hoping it’ll fade and blend more together with a light copper hue but this was rough so just be careful.
Date published: 2019-12-20
Rated 5 out of 5 by from Such a Pretty Color I loved how the color came out! I was going for a burgundy color so I chose the Magenta based off of results I'd seen from YouTube. At first I was going to mix it with one of the violets to give it a more purple tint but decided not to and I'm actually happy I didn't. It's really pretty and I've been getting compliments on my hair ever since I dyed it. I did leave it on a little too long at the top (even though I purposefully left the top for last to avoid this) and it is a little brighter than the rest of my hair but it's still nice especially since is my first time permanently dying my hair myself.
Date published: 2019-12-10
Rated 5 out of 5 by from Hair dye I highly recommend this product. It literally did the work and brighten my hair red.. neon black to red! I will be re ordering thank you so much 5 star
Date published: 2019-11-21
Rated 5 out of 5 by from Best Red EVER! I have been dying my hair red for YEARS on and off and I have always always ALWAYS used this red. I have dark brown, almost black natural hair color, and this dye always makes my natural hair look like elmo and I love it so much. I tell everyone about it! I only wash my hair about once a week and it stays bright for at least 3 months before I have to do it again. I absolutly love this product!!!
Date published: 2019-11-15
Rated 5 out of 5 by from I Love This Brand This is the only Brand for the color that I want that works on my hair. The one of the only Brands to lift my dark natural color or even through black hair dye. I don't even need bleach. Would recommend this to anyone with dark hair.
Date published: 2019-11-13
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My hair is half blonde half hot red and I have magenta dye but I want it more red than purple what to do

Asked by: Serenity1213
Have you used the HiColor highlights in red hot? I find the magenta doesn't come out too purple but you could mix with some of the red hot for a true red colour.
Answered by: Kaynaydian
Date published: 2020-01-06

I have dark brown hair and u mixed magenta and red together.  I got hot roots looks pinker on my roots and the rest looks darker only looks lighter with the lighting.  I want my roots to even out with the rest of my hair.  Any suggestions? 

Asked by: Bluechic_80
Occasionally if I haven’t washed my hair the day before I apply the fresh dye, I’ve noticed the dye doesn’t penetrate the roots as well as usual and the roots take up the dye unevenly. I assume it’s bc the roots are protected naturally by natural oils so that the fresh dye doesn’t penetrate as well. Uneven color has also occurred if I haven’t mixed the colors thoroughly before applying. But in no case have I had to recolor the roots. Things seem to even out by themselves. Also note that I use the same peroxide strength (20) each time, and a timer so that every application is completed and rinsed out in a similar time frame. 
Answered by: Cool Loon
Date published: 2020-01-02

I have dark black hair on my roots and a caramel balayage mid way. I want to dye my hair with hicolor hilights in magenta, should I still use a developer for my light brown/caramel hair or only for the roots since its meant only for dark hair?

Asked by: cthiru24
Do not and I repeat do not put this on your lighter hair. You will have two different shades of red. I made that mistake and it was very hard to fix. Maybe instead get it lightened professionally for the same color and use a different red. 
Answered by: LizB2000
Date published: 2019-11-26

Is this meant to be only for hi lights in your hair? 

Asked by: Liljanaw
I've been using it for all over color for many years. I have naturally dark brown hair. And the regular dye just would never get it as bright as I wanted. This does!!
Answered by: Crystal42
Date published: 2019-11-14

I have black box dye hair from about 2-3 months ago. I want my hair to turn out a dark red/burgnady. Will it turn out that way if I dont bleach it or use color remover? My curent hair is a brown/black. If I use 30 vol. developer, will it work?

Asked by: Lauren018
Absolutely, I have dark brown hair and have been using this hair dye for about 6 years now & ive never had to bleach my hair. It always comes out the bright red/magenta that I want 
Answered by: Princessfifi
Date published: 2019-10-10

So I've gotten my hair both bleached and dyed over a month ago, but it isn't as bright of a Red that I would like it to be, would using this product make it brighter?

Asked by: Jasmines1993
Not sure but this product is for use or dark hair I have black hair and I used it 4 times over the pàst 4 yrs and it's super bright on its own , I use 30volume as well .
Answered by: Tisha390
Date published: 2019-09-03

How long does loreal hicolor magenta last

Asked by: Anablack
Depending on what kind of shampoo you use and how often you wash your hair. Mine can last longer than 2 months, using color care shampoo and red enhancing conditioner. Washing hair about 2-3 times a week with cool water.
Answered by: Stylistly
Date published: 2019-06-24

I have light brown hair and a outgrown ombré and I wanna dye my hair red but I don’t want it to be like a bright red I want it to Be like a aburn/burgundy kinda like Chelsea  Houska  what colors should I mix and what volume of developer

Asked by: Nessajordynn
I love Chelsea Houska hair too! It's exactly what I want too! I haven't tried it yet but on her Instagram she said her color is 6rr redken colorfusion.
Answered by: Anonymous
Date published: 2019-06-10
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