Selected quantity exceeds what is currently available

HiColor Red HiLights Permanent Creme Hair Color

Excellence by L'Oreal
Selected quantity exceeds what is currently available

HiColor Red HiLights Permanent Creme Hair Color

Excellence by L'Oreal
LOREAL36
$7.39

HiColor Red HiLights Permanent Creme Hair Color is rated 4.6 out of 5 by 607.
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View all colors +
  • For highly-visible, intense red highlights even on dark hair, without brassiness Breakthrough technology lifts hair 3-4 levels, no pre-lightening required Rich, no-drip creme makes it easy for control of creative techniques Quick processing time of only thirty minutes True-to-shade color that resists fading Available in three Hi-lift Red shades
    NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper
Rated 1 out of 5 by from Very misleading! "For dark hair only" is what the box states, however this did not work at all on my dark hair. Let me start by saying I've tried a lot of different red hair dyes for years when I was in my teens. I've dealt with many ups and downs with the different shades of red that are on the market. After a while I stopped dying my hair because my hair started to fall out and it became very damaged due to all the different dyes that I was trying-I'm gonna cut straight to the chase- I am absolutely and utterly livid with how my hair has turned out! I did so much research on this L'oreal HiColor it's not even a joke. I bought everything I needed, mixed the right amount of developer and dye together, left it in for the appropriate amount of time, etc, and it looks terrible! They say it's for dark hair, and that is what I have (after growing my virgin hair out again) but it turned my roots bright red and the rest of my hair - from mid-shaft to ends is burgundy! I was not expecting such a disappointing outcome. I will never purchase this product again - and no, I will not "re-dye" it to see if it'll come out right the second time, I will just simply have to buy another brand and hope for the best. L'oreal HiColor needs to state on the box that "results may vary" instead of making their product seem guaranteed to work to dark hair.
Date published: 2020-01-25
Rated 4 out of 5 by from BEWARE really wish this product had worked for me. after leaving it in for 30 minutes much to my horror my roots were bright fire truck red and my ends were still dark red. that being said, to achieve a very bright colour it must be done on virgin hair not previously dyed hair, wish i knew before buying this !
Date published: 2020-01-24
Rated 5 out of 5 by from Awesome for 2 yrs I’m not kidding when I say I’ve had this same color for 2 years now. I just get so many compliments on it and it makes me feel good too! Last 6-8 wks before the ends start looking pinkish. Great hair color not sure how they did it
Date published: 2020-01-23
Rated 4 out of 5 by from Works on dark hair Color did take on my dark brown hair as promised but was a little too pink at the ends. I used it for a dark brown to magenta balayage.
Date published: 2020-01-17
Rated 5 out of 5 by from Hair color Love the color. My hair came out beautifully!!! Fast shipping and neat packaging. To see my hair color follow me on Snapchat: @ghee.dee1 and my instagram: @ virtuously.made
Date published: 2020-01-15
Rated 5 out of 5 by from Popping Color I bought the magenta & 40 developer about a year ago and have been using ever since. I wash with a color shampoo and condition my hair often. I love the color and it doesn’t have my hair frizzy. Wash hair with cool water. It will leave the color in the shower, but you can spray a shower cleaner and bleach spray and it will rinse out with hot water.
Date published: 2020-01-04
Rated 5 out of 5 by from Amazing red dye!! Alright, so a little backstory. I have bleached my hair before when I was doing manic panic a few years ago. I wanted my red back desperately but did not want to do heavy bleaching as I had to do a pixie cut eventually do to all the damage (and I dont pull the cut off well!) So I found this on youtube. I couldnt believe it but figured hey, why not. I bought at Sallys: This dye, 3 tubes. Ion Brilliance booster. Ion brilliance conditioner, and Ion Brilliance after care therapy. I had brownish Auburn hair before this. I got a dye from Color and Co that, while pretty, was no where near the red I wanted. I dyed my hair with it on Wednesday December 18. So I did a bleach bath on Thursday the 19th as I wanted to break rules of dyeing hair and not go forever to dye it again as it's so close to the holidays. Then thursday night, I did this dye, mixed with the ion booster and 30 developer, left it on about 45 minutes to an hour as it took me about that long to really saturate everywhere. My hair comes to my shoulders and I used 2 tubes but I honestly couldve easily just used 1 so I spent a while just slathering the excess on everywhere. I rinsed, no shampoo, used Ion conditioner for color treated hair to lock it in, towel dried, put in Ion color therapy leave in conditioner, and let it air dry for a while. It's now this brilliant color today on the 20th and I have another tube I could use again to lift it to a brighter hue. Attached are photos of my hair, having been undyed for about 4 to 5 months, the dye from Color and Co, my bleach bath lift to show what color I applied this to, and then the end results. Even though this is for dark, virgin hair, applying it in my messy, convoluted way still worked wonders!! I plan to use Ion semi perm color in the meantime to upkeep as many users of this do and to use this on regrowth as needed. I'm in love! I didnt need to go blonde to get this amazing red back in my life!!
Date published: 2019-12-20
Rated 1 out of 5 by from Uneven I put this on my hair twice. The second time was because so much of my hair didn’t color, it was still dark. So I did another box and it was better but the copper is so inconsistent. I’ve never had that happen before. Some parts are copper and other parts are like borderline fire truck red. Even the second time, some pieces still were dark brown. I am hoping it’ll fade and blend more together with a light copper hue but this was rough so just be careful.
Date published: 2019-12-20
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I have natural strawberry blonde hair and it’s currently colored 3N.  I have hot roots (Brassy gold and orange) that are resistant to color, no matter what I do to tone them or process them.  Is it possible to use this?  I don’t want to bleach.

Asked by: MsFrustrated
Yes, it may not lift to the color it shows due to being colored 3N prior, but it will lift a lot! I used it on a client with dark brown hair and she went to an arielle from little mermaid red! It was really pretty and nice to only do one process. I used a 40 developer. Always do a test stand first!
Answered by: Dianac05
Date published: 2020-01-20

My hair is half blonde half hot red and I have magenta dye but I want it more red than purple what to do

Asked by: Serenity1213
Have you used the HiColor highlights in red hot? I find the magenta doesn't come out too purple but you could mix with some of the red hot for a true red colour.
Answered by: Kaynaydian
Date published: 2020-01-06

I have dark brown hair and u mixed magenta and red together.  I got hot roots looks pinker on my roots and the rest looks darker only looks lighter with the lighting.  I want my roots to even out with the rest of my hair.  Any suggestions? 

Asked by: Bluechic_80
Occasionally if I haven’t washed my hair the day before I apply the fresh dye, I’ve noticed the dye doesn’t penetrate the roots as well as usual and the roots take up the dye unevenly. I assume it’s bc the roots are protected naturally by natural oils so that the fresh dye doesn’t penetrate as well. Uneven color has also occurred if I haven’t mixed the colors thoroughly before applying. But in no case have I had to recolor the roots. Things seem to even out by themselves. Also note that I use the same peroxide strength (20) each time, and a timer so that every application is completed and rinsed out in a similar time frame. 
Answered by: Cool Loon
Date published: 2020-01-02

I have dark black hair on my roots and a caramel balayage mid way. I want to dye my hair with hicolor hilights in magenta, should I still use a developer for my light brown/caramel hair or only for the roots since its meant only for dark hair?

Asked by: cthiru24
Do not and I repeat do not put this on your lighter hair. You will have two different shades of red. I made that mistake and it was very hard to fix. Maybe instead get it lightened professionally for the same color and use a different red. 
Answered by: LizB2000
Date published: 2019-11-26

Is this meant to be only for hi lights in your hair? 

Asked by: Liljanaw
I've been using it for all over color for many years. I have naturally dark brown hair. And the regular dye just would never get it as bright as I wanted. This does!!
Answered by: Crystal42
Date published: 2019-11-14

I have black box dye hair from about 2-3 months ago. I want my hair to turn out a dark red/burgnady. Will it turn out that way if I dont bleach it or use color remover? My curent hair is a brown/black. If I use 30 vol. developer, will it work?

Asked by: Lauren018
Absolutely, I have dark brown hair and have been using this hair dye for about 6 years now & ive never had to bleach my hair. It always comes out the bright red/magenta that I want 
Answered by: Princessfifi
Date published: 2019-10-10

So I've gotten my hair both bleached and dyed over a month ago, but it isn't as bright of a Red that I would like it to be, would using this product make it brighter?

Asked by: Jasmines1993
Not sure but this product is for use or dark hair I have black hair and I used it 4 times over the pàst 4 yrs and it's super bright on its own , I use 30volume as well .
Answered by: Tisha390
Date published: 2019-09-03

How long does loreal hicolor magenta last

Asked by: Anablack
Depending on what kind of shampoo you use and how often you wash your hair. Mine can last longer than 2 months, using color care shampoo and red enhancing conditioner. Washing hair about 2-3 times a week with cool water.
Answered by: Stylistly
Date published: 2019-06-24
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