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Excellence by L'Oreal

HiColor Violet & Black Shades Permanent Hair Color

 Item LOREAL68

What is it?

Excellence HiColor Violet and Black shades are new additions to the HiColor shade range featuring 3 Violet shades and 3 Black shades that deliver true to tone color results on dark bases of hair. The collection represents a new and unique shade pallet for HiColor and L’Oreal Technique and will appeal to new HiColor users seeking Violet, Blue, Plum hair color tones to their hair.



HiColor is a Permanent hair color brand by L’Oreal Technique that is specifically formulated for dark bases of hair. All of the shades in the line provide multi-level lift on dark hair in one step with no brassiness. The shades are mixed in a 1:1.2 ratio with Oreor Crème Developer 30 volume (20 volume for relaxed hair). Processing time is 30 minutes at room temperature.

L’Oreal Help Line:

(800) 345-5014.

9AM - 5PM EST, Monday-Friday

What makes it special?
  • Formulated with Anti-Breakage Ceramide R Complex
  • Provides multi-lift and deposit with no brassiness
  • Specifically formulated for dark bases of hair
  • Long lasting color

Wear suitable gloves. Measure 2.5 oz. of Oreor 30 volume developer into a plastic bottle or non-metallic mixing bowl. For relaxed hair, use 20 Volume developer only. Add entire contents of Excellence HiColor tube (1.74 oz.). Shake or mix until smooth and creamy. Use exclusively with the recommended oxidant, Oreor 30 volume (9%) maximum. Use only the proportions indicated.


Application: Always apply haircolor to dry, unwashed hair immediately after mixing.


Virgin Hair: Saturate the lengths and ends staying an inch away from the scalp, process for 20 minutes. Then apply to the root area and develop for 10 more minutes.


Retouching: Apply to the regrowth, develop for 20 minutes. Then apply to lengths and ends and process for an additional 5 to 10 minutes. Rinse with warm water until water runs clear and then shampoo. Do not use with metal tools (clips, comb, etc.) Rinse hair well after processing time.

Wait at least 14 days after relaxing, perming or straightening before coloring.


For the 3 Violet Shades Specifically: It is imperative that these shades be used alone. They must not be used in combination with other shades.

Rated 1 out of 5 by from Terrible! I bought the Deep Violet and was very disappointed. I have dark hair and I can see nothing! Absolutely nothing! Not one ounce of violet at all! I have used the other colors any never had a problem.
Date published: 2021-01-18
Rated 5 out of 5 by from Best hair products i love the hair dye the strain I love it. Its the best place to shop for hair pro
Date published: 2021-01-17
Rated 1 out of 5 by from I don't hate but I don't like it either Wanted a purple black and was going to buy the Ion Brilliance brand since I'm more familiar with it but was told from the associate that this would do better for my thick, dark hair. I even bought the violet booster and my hair is an intense burgundy, not violet at all. Now I gotta get rid of this color and go back to my original plan.
Date published: 2021-01-15
Rated 4 out of 5 by from I dig it I’ve been dying my hair black for over 20 years. This is a great color, I feel it does give off a blue hue in the sun. I wash my hair every 3-4 days, it’s been about a 3 weeks and my hair is still shiny and bright. I dig it.
Date published: 2021-01-08
Rated 5 out of 5 by from Dark hair Great coverage. Good pigment. My hair is naturally nearly black but this does the trick.
Date published: 2021-01-02
Rated 5 out of 5 by from Black onyx Love this black such a beautiful shine and silky feel
Date published: 2020-12-29
Rated 1 out of 5 by from Not even close to violet I've used the Hicolour reds before and really liked them, so now that I've been doing purple for a while, I decided to try the true violet. Not even close. This is a reddish purple. Not violet at all. I hate it. It looks awful. I'm hoping I can get some pravana before my vacation in 2 days to fix this horrible reddish purple. Will never buy again.
Date published: 2020-11-11
Rated 1 out of 5 by from Not purple Did not dye hair purple more of a wine red. Washes out turning it redder and redder each shampoo
Date published: 2020-11-02
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Hey so my hair at the moment it a dark brown root fading to a dark blonde brown color and my tips are lighter. If i get the violet color would it be way to bright where the dark blonde and light tips are? I dont want it way to bright i work at a hospital

Asked by: JenSam09
For professional advice on this product please contact the L'Oreal Help Line (800) 345-5014. Hotlines are open from 9AM - 5PM EST, Monday-Friday.
Answered by: Sally Staffer1
Date published: 2020-12-28

I want to dye my hair black and blonde so if i dye it all black will the hicolor blonde still show?

Asked by: Anonymous77
Answered by: jazzzcatmama
Date published: 2020-09-08

i am trying to dye my hair burgundy. which colors should i choose? i dont want to bleach my hair, so i want to use the loreal for dark hair but need help on getting the proper shades to get at least closest to burgundy. If anyone can help me out, thanksc:

Asked by: sarahhdayss
what color is your hair now? if you choose any of the shades of 'violet' your hair will have a more purple tone.
Answered by: jazzzcatmama
Date published: 2020-07-15

I am looking for a very deep black color hair dye i always die my hair and its never an intense black witch one would be as black as possible black sapphire or onyx?? Also wat developer should i use 20 or 30?

Asked by: Jackie2634
I also dye mine black and have found that the Age Beautiful brand is pretty good (I use Loreal Starry Night that you can't get on here for my normal black - more of a blue black) I have used the darkest Blue by Age Beautiful and it comes out like the Loreal brand.
Answered by: Diharpie
Date published: 2020-06-23

My hair is black and I want to make it blue black but I also want the blue to show up? What color product or brand would work?

Asked by: Sassymandy
The Blue black shade would work, but you would only likely see it in the sun. I find these darker shades are just plain dark indoors, but when you go outside - you can see the color. It's like having different hair colors depending on where you are. Pretty cool if you ask me.
Answered by: Evonne71
Date published: 2020-09-13

My hair is highlighted with caramel and white blonde. I'm wanting a purple/magenta/sangria-ish color. Would this work out to that being it's for dark hair and I would be putting over really light hair?

Asked by: Brandidp
Hello ! What color did you use ?  I just bleached my hair and it’s a light blonde .. I was thinking about mixing true violet and red hot maybe getting a good color .. 
Answered by: Angsalas777
Date published: 2020-12-19

So i tried to dye my hair purple a while ago but it just turned red, it’s faded to a light reddish orange now will the purple turn red in my hair? And does the blue black one turn green at all?

Asked by: Ellybell
If you use the True Violet it will turn a real nice purple on your dark hair. True Violet is the one I always use if I want purple. The Red Violet will turn your hair red! 
Answered by: Ravenator
Date published: 2020-08-02

Can I use the deep violet on my hair if it's dyed dark brown?

Asked by: Kitchen Beautician
Depends on how many times you've died your hair before
Answered by: Anonymous
Date published: 2020-07-16
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