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Ionic Shine Shades Coverage Plus Permanent Hair Color

Item CHI04

Selected quantity exceeds what is currently available

Ionic Shine Shades Coverage Plus Permanent Hair Color

Item CHI04

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  • What is it?
    CHI Ionic Shine Shades is a versatile liquid color line that can be used as a standalone coloring system. Easy to mix and apply liquid formula features PDS coloring system that can be used for permanent, demi-permanent and semi-permanent color formulations. CHI shine shades offers the ability to deposit, lift, tone, correct, and refresh all color tones.
    What makes it special?
    • Non Progressive Color turns into a color conditioner preventing over processing
    • PDS Color System (permanent, demi-permanent and semi-permanent usage)
    • Same CHI Ionic Permanent Shine Cream Color payoff in liquid consistency
    • Easy to mix and combine with cream formula
    • Ammonia Free PPD Free Liquid Formula
    • Improve overall hair condition and shine
    • Natural Gray Coverage*
    • Versatile Formula
    • Silk and Oil
  • Tools that you will need:

    Color bowl, color brush, measuring beaker, and applicator bottle.


    Types of Application:

    • Semi Permanent- Will stay in hair up to 12 Shampoos
      • 1 part CHI Shine Shades Color + 1 part CHI Color Generator + 1 part Color Lock Treatmen
    •  Demi Permanent- Will stay in hair up to 25 Shampoos
      • 2 part CHI Shine Shades Color + 1 part CHI Color Generator
    • Permanent Hair Color- Will stay in hair until it grows out or hair is cut off
      • 1 part CHI Shine Shades Color + 1 part CHI Color Generator


    Mix: Color as desired in a bowl. Apply with either a color brush or with an applicator bottle. Allow to process for 30 minutes. Shampoo, rinse and Apply CHI Color Lock Treatment for 5 minutes then rinse Full Instructions can be found on the CHI Shine Shades hair color bottle. There is a folded pamphlet that is attached by the plastic casing and lightly attached to the bottle with adhesive.

  • Colors can be mixed to create desired levels and tones

    Deposit - Permanent rich color

    Tone - balances various undertones to help reach desired color

    Refresh - refreshes previous color, adds shine and enhances color

    Color Correction - Balance various off tones to beautiful rich color

  • Key Ingredients: Ceramic -

    • CHI Ceramic provides maximum color penetration inside the hair

    • Ceramic produces ionic charge (+/-) that will anchor the dyes deep inside the hair

    • Adds radiance, shine and longevity to color

    • Complete oxidation of the dyes

    Color Lock Complex

    • 30% longer lasting color

    • Adds essential moisture to hair during color service

    Silk and Oil

    • Silk contains 17 of the 19 amino acids found in hair

    • Strengthens the hair

    • Holds up to three times its weight in moisture

    • Olive Oil and Brazilian Nut Oil adds moisture and improves color longevity

    • Adds incredible shine and reflection


    • Aloe is known for its healing properties

    • Adds moisture and shine to hair


Rated 5 out of 5 by from 50-7R Results On White Hair I wanted to share the results I got using 50-7R on white hair. My greys are now growing out completely white and I’ve been trying different things to color them. Here I used 50-7R mixed equal parts with 20 volume and I left it on for 45 minutes. I refreshed the lengths and ends with 8RR in the standard series with a demi permanent application. I am very pleased with the coverage and saturation of color.
Date published: 2020-11-18
Rated 5 out of 5 by from Great color Great gray coverage! I used 7oz of Chi developer and 3 oz color for medium length hair and had some leftover in the bottle.
Date published: 2020-06-21
Rated 5 out of 5 by from Great product Great product *************************************
Date published: 2020-05-19
Rated 5 out of 5 by from Beautiful Luxurious Hair Color! I have been coloring my hair for over 20 years now and I've tried just about every brand, box and salon colors. I was so excited to see that CHI had a Hair color line available at Sally Beauty! I mean, Wow, CHI!! I love all of CHI'S products, so I had high hopes for their hair color and they did not disappoint! I got the shad 10N - Extra Light Natural Blonde for my already light blonde hair and I got their 30 Volume developer. The hair color itself smells so nice and sweet like a fruity smell . It's very pleasant! I applied it to my hair and let it sit for 45 minutes. And the color came out just like I was hoping for a beautiful light blonde. And this hair color also made my hair feel so silky afterwards and shiny too!! No need to try any other hair colors out there! This line is the Best there is!!! Thank you Chi and Sally Beauty for making this line available to everyone!!
Date published: 2019-11-27
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Is this CHI hair color permanent and will cover grey? The label is a little confusing. What is the difference between this product, and the ION I already use for covering grey?

Asked by: Jo Ann ME
Ok there's what the label says, and what I have experienced myself: the label says it's permanent if you use a 20vol developer or higher, and they recommend 20vol for gray coverage. The demi and semi permanent results are, according to the package, achieved when using less powerful developers and/or less development time. Now, for what I have personally experienced and I've been using the product exclusively for a year: I was once upon a time a redhead which ended up an l5 brown and is now 50white with gray and see awful blackish coarse stuff too, and I have a horrible time getting adequate root coverage, color that doesn't lift hot on my grays, and damage and porosity. For me, I find 20vol makes my hair too coarse and orangey, and 10vol doesn't get the cuticle open enough to cover my whites. I mix 10vol and 20vol to get just the right amount of lift. Now, why this brand? I find the smell to be very pleasant, the colors rich natural and long lasting, fading to nice natural tones, and minimal.damage to my hair, even as I extend the development time to 45 minutes when working with copper tones. I also found the gray coverage series helpful, I use it as a 'base tone' (50 percent of total.color in each batch) and a couple of other colors of similar level, to get the exact time I'm looking for. I have found that no color is truly 'permanent', it's merely a question of how soon it fades and what it fades to. To directly answer your question of comparing to the Ion color brand , I find the Chi Ionic smells better, is less harsh, and has more natural looking colors. Please note that I don't use any of the intense colors, I strictly use only browns, coppers, and golden and natural blonde so I can't vouch for any of the rest. What else... Oh yeah,there's a recipe for adding in the color conditioner, I didn't really like that product more did I feel that it did anything other than dilute my color. Good luck!
Answered by: Hoopersw
Date published: 2020-11-23

Hello. Which 50 shade do I use if I have a lot of grey hair and want a light shade of brown color to my hair. My natural hair color is black. I’ve just used  50-6N with 20 volume and my hair looks almost like black now. I really want my hair lighter. Ty. 

Asked by: VivaMarie
I wrote a much longer answer before. Here's a short answer: 50 series 8WG 2Ovol at roots only, then the rest of the hair 9WG regular series with 10vol, develop at least 45 min, with cap and hair dryer on low if the roots need a nudge grabbing the color.
Answered by: Hoopersw
Date published: 2020-09-13

Can the light blonde with 40 developer be used for high lift on dark brown or black hair? To get a blonde hair color? 6-7 color shade lift?

Asked by: Outdoorsgirl1
No, you need to bleach then apply color
Answered by: Truecolors
Date published: 2020-09-09

How many bottles of CHI hair color do I need if I have long, thick hair? 

Asked by: Anonymous
Answered by: RRobin r
Date published: 2020-07-18

Can you use blonde on dark hair because I have found when I do my hair turns out orange 

Asked by: Sgormley
This particular color works best with 20 volume developer "Chi Generator" which will only lift hair about 2 shades/levels lighter than your current hair color.  It may turn your hair orange, especially if you try using it with a higher number of developer such as 40 volume. The only way to know for sure is to test this on a small section of your hair about a 1/4" width and see what happens.  
Answered by: SaraLee20
Date published: 2020-05-29

Do you mix with developer

Asked by: Mitch220
Yes. One colour to one developer for Demi permanent, one color to two developer for permanent color. 
Answered by: Betsy Sim
Date published: 2020-05-20

What type of developer do you use to make these colors semi permanent?

Asked by: AlanaNicole
Mixing & Timing Permanent - Standard Series: Mix 1:1 with 10, 20, 30 or 40 Volume Color Generator and process for up to 30 minutes normal. Low heat timing can be used when lifting. - Natural Gray Coverage: Mix 1:1 with 20 Volume Color Generator and process for 30 minutes normal/45 minutes resistant, or with low heat for 10 minutes and 10 minutes room temperature. Demi Permanent - Mix 1:1:1 - 1 Color, 1 10 Volume Color Generator, 1 Clear and process at room temperature for up to 30 minutes normal. Semi-Permanent - Conditioning Glaze Formula: Mix 1:1:1 - 1 Color, 1 10 Volume Color Generator, 1 Color Lock and process at room temperature for up to 10 minutes normal.
Answered by: emilybgray
Date published: 2020-06-13

Where can I find this product in store ?

Asked by: jackeline22
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