Selected quantity exceeds what is currently available

Let's COLOR! Conditioning Gelee Permanent Hair Color

$1.99  -  $6.99
Selected quantity exceeds what is currently available

Let's COLOR! Conditioning Gelee Permanent Hair Color

$1.99  -  $6.99
View all colors +
  • What is it?

    Let’s COLOR!™ Permanent Haircolor is a high-impact, multi-dimensional, easy-to-use, conditioning color that lets you say, "I did it myself!" "So easy!" In just 25 minutes, you can create your own customized hair color with 4 simple steps:

    STEP 1: Pick your permanent haircolor shade. Select from 28 glossy, gelee shades to suit your mood or attitude.

    STEP 2: Choose a developer. Do you want traditional or extra-energized lift?

    STEP 3: Ramp Up Your Color. Increase your color pop by mixing in one of three High Pigment Color Boosters: Red, Violet or Copper.

    STEP 4: Play Up Your Glow. Mix in our Oil Infused Fragrance Booster. It leaves your hair smelling terrific! Put creative control in your hands with Let's COLOR!™

    L’Oreal Help Line:

    (800) 345-5014.

    9AM - 5PM EST, Monday-Friday

    What makes it special?
    • NEW! Exclusive to Sally Beauty
    • Let’s COLOR!™ is a high-impact, multi-dimensional, conditioning Permanent Haircolor
    • 28 glossy gelee shades across 9 tonal families, from foundation naturals to edgy, eye-catching colors
    • High Pigment Color Boosters allow you to increase your color intensity for instant wow!
    • Oil Infused Fragrance Booster with Grapeseed and Sunflower Seed oils provides a smooth color application
    • Signature Cherry Blossom fragrance leaves your hair smelling teriffic!
    • Create your unique customized haircolor in 4 simple steps
  • Let's COLOR! Conditioning Gelee DIRECTIONS:

    Wear suitable, disposable gloves. Mix 2.0 oz. of Let's COLOR! with 2.0 oz. of Oreor Crème Developer, 20 Volume (6%) or 30 Volume (9%). For Level 9 and 10 shades, mix 2.0 oz. of Let's COLOR! with 4.0 oz. of Oreor Creme Developer. Use exclusively with the recommended volume of developer, 30 Volume (9%) maximum. Use only in the proportions indicated.

    APPLICATION AND RINSING: Wear suitable, disposable gloves. Do not use with metal tools (clips, combs...). Process at room temperature for 25 minutes. For resistant gray coverage, process an additional 5-10 minutes. DO NOT USE HEAT. Rinse hair well after the processing time.

    Let's COLOR! High Pigment Color Booster

    DIRECTIONS: Wearing gloves, mix 1 tube (.12 oz.) of High Pigment Color Booster with 2 oz. Let's COLOR! Conditioning Gelee and 2.0 Oreor Creme Developer. Follow all directions for use on your Let's COLOR! shade carton.

    Let's COLOR! Oil Infused Fragrance Booster

    DIRECTIONS: Add the entire contents of 1 Oil Infused Fragrance Booster (.15 oz.) to your Let's COLOR! hair color formula. Process as directed on the Let's COLOR! Conditioning Gelee Permanent Haircolor carton instructions for use.


    PICK YOUR PERMANENT SHADE. There are 28 shades across 9 tonal families. NATURAL SHADES: Not too warm, not too cool…they're just right! These are your go-to shades for gray coverage or if you want that " Does she really color her hair?" look. The final color ranges from soft black to medium brown to very light blonde, based on your personal selection. The formulas have just the right balance of brown and blonde, so gray is covered naturally.

    BLUE SHADES. For function plus fashion, blue gets rid of that unwanted red and orange and adds cool-blue depth to natural brunettes. You'll get deep, rich, dark brunette with hints of cobalt or lapis. If your hair color is naturally dark and you love it that way, these shades add mystery, eliminate any auburn undertones and still look cool in sunlight.

    COOL SHADES. When you want to chill out, add discrete ash tones that keep blondes and brunettes brass free. These shades subtly cool off medium and light browns and keep your light blonde true to its cool self. Think smokey, pearl tones without any brassiness.

    VIOLET SHADES. If your hair is naturally dramatic and dark, embrace a taste of rich red wine. You’ll crush on these violet and blackberry shades that are perfect for dark-haired beauties who want to see a touch of red, mixed with deep purple.

    GOLD SHADES. Vacation or staycation, make your blonde or brunette hair look like it was sun-done year ‘round. Soft gold tones mix with natural undertones to give your hair a sunny new outlook. Choose these shades if you want to break away from dishwater blonde or mousy brown and go for the gold.

    COPPER SHADES. Light up everyday brunette or blonde and revel in your own copper moment. Add soft, orangey red tones to your natural medium brown or dark blonde hair without going overly red. These shades enhance what your hair has naturally, bringing out ginger and copper tones.

    RED BROWN SHADES. Show your brunette some love with burgundy accents that get you noticed. If you have dark brown hair and feel bored with it, add scarlet, crimson or mahogany without going all the way over to the red side. These are perfect for a polished yet playful take on red-brown.

    AUBURN SHADES. Spice up your brunette by turning up the heat! Take your natural dark or medium light brown color and go full-on auburn with these naturally earthy shades. Choose our auburn shades for diminished coppers, soft gold apricot and a taste of true cinnamon.

    RED SHADES. Raise your brunette temperature even more with a red-carpet red. Start with your naturally dark or medium brown hair and really get your red on! Go really rouge, royal red or richter-scale red and keep all eyes on your A-list look.


    20 Volume Oreor Crème Developer is the most popular choice for traditional lift, which allows 1-2 levels of lift with spot-on color deposit and the radiant, rich tones you expect. It is the developer to choose for gray coverage and coloring.

    30 Volume Oreor Creme Developer is perfect when you want your color to be extra energized, a little bit lighter and brighter. With approximately 3 levels of lift, your hair will have noticeable tonal results from the shade you selected.


    Customize the vibrancy of your color by mixing a High-Pigment Color Booster in your hair color formula! There are three concentrated, pure-color pigment boosters to choose from: Red, Violet or Copper.

    Red Booster: Enhances and pops the Red tones in your Let’s COLOR!™ shade. Mix with: 4.5 Crimson Craze, 3.5 Scarlett Rush, 6.64 Marigold, 5.64 Spiced Up, 4.64 Zanzibar, 5.6 Really Rouge, 4.6 Royal Red.

    Violet Booster: Enhances and pops the VIOLET tones in your Let’s COLOR!™ shade. Mix with: 4.26 Violet Crush, 3.26 Majestic Violet, 2.26 Black Berry, 4.5 Crimson Craze, 3.5 Scarlett Rush.

    Copper Booster: Enhances and pops the COPPER tones in your Let’s COLOR!™ shade. Mix with: 7.4 Capri Sunset, 5.4 Tiger Lily, 6.64 Marigold, 5.64 Spiced Up, 4.64 Zanzibar.

    STEP 4: PLAY UP YOUR GLOW. A must-have addition to your Let’s COLOR!™ application! Our Oil Infused Fragrance Booster with Grapeseed and Sunflower seed oils provides a smoother hair color application. Our signature Cherry Blossom fragrance leaves your hair smelling terrific!

  • You will see beautiful color results each time your use Let’s COLOR!™.

    Here are some guidelines to follow:

    Virgin Application: Working in controllable sections, saturate the hair thoroughly with the Let's COLOR! ™ mixture. Process for 25 minutes at room temperature. DO NOT USE HEAT. For extra gray coverage, process and additional 5-10 minutes. Rinse with warm water until the mixture runs clear. Then, shampoo and condition your hair.

    Touch-Up Application: Apply the Let's COLOR!™ mixture to the re-growth only and process for 25 minutes at room temperature. DO NOT USE HEAT. If the ends are faded, add a little warm water to your mixture and work the product through the lengths and ends for 2-3 minutes. Remember to always follow the instructions.

Rated 5 out of 5 by from Neat color Love it. Going to buy it again and again. Unique color.
Date published: 2020-11-08
Rated 1 out of 5 by from Not Great I’ve been a little lazy about dying my hair due to the pandemic. I had about 2-3 inches of gray roots and chose the Soft Cashmere to cover up my roots. I also used the 20 volume developer as my roots take color very well. My hair was in pretty healthy condition before coloring and I hadn’t colored my hair since the middle of June. I can say I still have 2-3 inches of gray roots and this product left my hair crunchy as though I had bleached it. Not a great product and will not be using again.
Date published: 2020-10-27
Rated 4 out of 5 by from Not to bad.. I used blackberry. The color was as expected and took a while to fade and didn’t wash out as bad as other brands.
Date published: 2020-10-25
Rated 5 out of 5 by from 3.26 Majestic Violet Permanent Haircolor I love this product! It covers my grays very well and it is long lasting. I went 8 weeks between coloring. The color is vibrant and even.
Date published: 2020-10-24
Rated 1 out of 5 by from Terrible, did literally nothing I used this product today, the color I chose, English Duchess, was much darker than my natural hair color I followed the directions exactly and used a 20 vol developer. After washing it out and drying my hair, I was crushed by the fact that it LITERALLY DID NOTHING. My hair color was the exact same and all it truly did was make my hair stink. Would never recommend
Date published: 2020-10-23
Rated 5 out of 5 by from great colors love this colors I use ink black on my son nd he loves the color and the fact that it didn't fade after a few washing
Date published: 2020-10-12
Rated 5 out of 5 by from Hair color Fabulous color. But doesn’t last as long as salon color I had.
Date published: 2020-10-07
Rated 1 out of 5 by from not buying this again... Purple was very red on my hair. Natural redhead...even bought the purple boost.
Date published: 2020-10-04
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Can u use this on its own with developer

Asked by: Pixiegirl94
Not completely sure I understand the question, because like ALL permanent hair colour, uses a developer of some kind. My preference is L'Oreor 20 volume.
Answered by: Rae from Toronto Canada
Date published: 2020-11-17

Why does the warning state "this is designed and intended for use by professionals only..." "...not for consumers"? What do professionals have / can do that consumers don't have / can't do?

Asked by: mademoiselle
training and a license
Answered by: kuhnhofer
Date published: 2020-10-30

what is the volume peroxide?  What is the equivalent blond colors with Loreal Preference colors?

Asked by: Sam246wt
Best to use 20 I used medium golden brown with base: Gold 5.30 When I went lighter it just had a red tone that was not flattering.
Answered by: Herl6561
Date published: 2020-10-21

I use Medium Brown. What color is the color name of Medium brown or close to it?

Asked by: North West
I'm not really certain as I'm blonde... mixing a medium blonde with a copper red colour. I would look through the colour swatches... and read the colour written on the label rather than guessing. The colours are equivalents to the liquid colours previously sold under L'Oreal Technique. They have many shades of brunette in the line.
Answered by: Rae from Toronto Canada
Date published: 2020-10-17

What do suggest to lighten and brighten hair that is adull gray. I have to red pigment in mr hair.  only green  I was a dishwater blonde

Asked by: Dorey635
I am not a hair coloring professional and so do not have an answer to your question. However, please consider my opinion. This product holds color much better than an earlier one purchased from Sally. Please understand. All Sally products are great! It's just that the L'Oreal Technique covers my grey very nicely and lasts up to 4 weeks.
Answered by: RT in GH
Date published: 2020-10-15

I used to use 7 or 8 natural blond in Preference, What do I use now to get the same shade I have had for years

Asked by: mash2020
For professional advice on this product please contact the L'Oreal Help Line (800) 345-5014. Hotlines are open from 9AM - 5PM EST, Monday-Friday.
Answered by: Sally Staffer1
Date published: 2020-10-08

I am looking for Preference Light Ash Blonde, base blue and can't find what I usually order. Is there a color that is permanent color that compares?

Asked by: Neen 1947
The new L'Oreal Technique gelee colours are the closest thing I found to the L'Oreal liquid colour that I used before. Although they have new names, if you look closer at the label there's an equivalent to the liquid colours. Like Pearl Dust or Socialite in the gelee colours would be closest - leaning towards the Pearl Dust. I did not see an exact match for Light Ash Blonde.
Answered by: Rae from Toronto Canada
Date published: 2020-09-21

Can this product give me a warm chestnut shade of hair from black?

Asked by: Shari lyn
I don’t think so. The color for this brand is very week and don’t last. After the first shampoo the color is gone an it is supposed to be a permanent color. Try other brands like “Age beautiful” that has more pigment on it.
Answered by: Elsy1234
Date published: 2020-09-03
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