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Soy4Plex by Clairol Professional

LiquiColor Permanent Hair Color

OZ |  Item CLAIRL23

What is it?

Miss Clairol is reinvented. Introducing new Clairol Professional Liquicolor Permanent Hair Color. The same shade results and 100% gray coverage you expect from Miss Clairol, now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream.


SOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Liquicolor permanent offers 57 inter-mixable shades. Featuring the new unified numbering system Clairol Professional Liquicolor Permanente combined Miss Clairol and Torrids into inter-mixable shades 4 tonal families: Neutral, Ash, Gold and Red 10 tonal pillars


Key Benefits:

84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.


1. Deep Conditioning: Soy4plex conditions inside and out.

2. Long-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.

3. Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.

4. Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.

Clairol Professional Help Line:


Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

What makes it special?
  • 84% more conditioning than leading brands
  • 61% more shine (versus untreated hair)
  • Multi dimensional results
  • 100% gray coverage
  • Long lasting results

Mixing: Mix 2 oz. of Clairol Professional Liquicolor Permanente with 2 oz. of Clairol Professional Developer.

For High-Lift Blonde Shades: mix 2 oz. of Clairol Professional Liquicolor with 4 oz. 40 Volume Clairol Professional Developer.

Determine a client's natural haircolor level. Select a shade in the desired level and tone. Choose the developer needed to achieve the desired result. Use with Clairol Professional Clairoxide Clear Liquid for bottle applications or Pure White Creme Developer which is ideal for bowl-and-brush application.
Rated 5 out of 5 by from Love the LiquiColor! I have been using this color brand for a while now at the advice of my hair stylist when I moved away from him and couldn't get into the salon all the time. It's so easy to use and the colors are great and cover the grays! And to be able to order them on-line is such a plus since the Sally's in my small town has closed down. I can't always make it to the larger cities. Thank you Sally's!
Date published: 2021-01-19
Rated 5 out of 5 by from The prettiest color ever ! I have been using this color for YEARS ! Tried everything else but no other color will do !
Date published: 2021-01-18
Rated 5 out of 5 by from Lifts It lifts almost much as bleach but with less damage
Date published: 2021-01-18
Rated 5 out of 5 by from Nice color. Great coverage with no fading. This is my go to color.
Date published: 2021-01-14
Rated 5 out of 5 by from Been using for years! I get a consistent color each use, which is every 3 weeks. I've been using this since 2015 and still love it.
Date published: 2021-01-07
Rated 5 out of 5 by from great Color true to color, always know color will come out the same each time
Date published: 2021-01-02
Rated 5 out of 5 by from Hair color I have used this for years. I like how it covers my gray. Easy to apply. Great price.
Date published: 2020-12-24
Rated 5 out of 5 by from Clairol SoyPlex I love Clairol Soy Plex because it is gentle on the hair But I am worried it is going to be discontinued
Date published: 2020-12-21
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I don't see the color I have been using for many, many years. Clairol Permanent color 2rv/70R, I looked in the store near me & now online. What happened to it? Thank you

Asked by: Maria980
Hello, I don’t know specifically about your color but you can call the Clairol customer help line (number on the box or online?)to find out.  My perfect color was discontinued but they were able to tell me how to duplicate it by mixing two of their other colors. I hope this helps. 
Answered by: Lauren1155
Date published: 2021-01-26

If I use 3N will my hair color be black or dark brown. I am looking for dark brown. Or should I use 4N or 5N for my desired dark brown color? 

Asked by: Debradup
3n is definitely darker than 4 or 5. 3n is almost black.  If you’re in doubt go with 5.  It’s easier to go darker later if that’s not dark enough. 
Answered by: Artangela
Date published: 2021-01-19

Do you still carry clairol soy4plex 7AA hair color?

Asked by: denise gr
I just bought this last week in my store
Answered by: Angela625
Date published: 2020-12-15

What volume developer is recommended for clariol gray busters Light neutral blond 4 soy plex?  Also what clairol developer name. I have total gray hair and have a cool skin tone. Thank you very very much! Mary

Asked by: Mary Roselyn
I use 20, works fine.
Answered by: Nancy88W
Date published: 2020-12-14

I talked to a rep on the phone who advised to buy 5aa lightest ultra cool brown. I don't see it on line.

Asked by: Joyce216
I found it.  There were 5 columns of colors and 5AA was 4th row, first column. Name is 5AA/ 36D Lightest Ultra Cool Brown. 
Answered by: NancyW88
Date published: 2020-12-18

I used to buy Clairol Soyplex 12GN and your stores do not carry any more. Can I get it directly from you online?

Asked by: PammieMe
Answered by: Babyrascal08
Date published: 2020-12-07

What store in Albuquerque NM has Clairol 12AA HL-BV has to say VIOLET!!! 

Asked by: Shellys color Albuquerque
For in store stock please contact your local Sally store.
Answered by: Sally Staffer1
Date published: 2020-12-03

After I color with Soy a Plex my hair is all heavily coated...I did put a lil shampoo on it (Sally rep said to) but it was still coated. Any ideas?

Asked by: Mab71611
First question is , did you apply over you whole head? If you did it will take time to lift , I would try  using clarifying shampoo for a few days, that should help but next time just apply to roots
Answered by: Droxiegirl12
Date published: 2020-11-20
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