Selected quantity exceeds what is currently available
Color Brilliance by ion

Permanent Creme Hair Color

Item ION87
$1.50  -  $6.69
Selected quantity exceeds what is currently available
Color Brilliance by ion

Permanent Creme Hair Color

Item ION87
$1.50  -  $6.69
View all colors +
  • What is it?
    ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
    What makes it special?
    • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
    • Vegan and cruelty free* (not tested on animals)
    • State-of-the-art European formula
    • 18 Beautiful Brunettes
    • 28 Believable Blondes
    • 4 High Lift Blondes
    • 14 Richest Reds
    • 5 Intense Reds
  • Mixing Ratio:

    1:2 (1 ounce of color to two ounces of developer) High Lift shades (HL-N/V/G/B)

    1:1 (1 ounce of color to one ounce of developer)

    Processing times for root touch ups:

    25-45 minutes based on the texture and porosity of your hair.

    Fine hair (25-30 minutes)

    Average hair (35-40 minutes)

    Coarse or resistant gray hair (40-45 minutes)

    Refreshing the mid-lengths to ends (5-15 minutes)

    Tips and Tricks

    Crème hair color is best mixed in a tint bowl and applied with an a tint brush. A root to tip color application is not recommended. Always test strand first to ensure desired results!

    For superior gray coverage a 20 volume developer is recommended.

    If you touch up your roots every 4-6 weeks and would like to change colors you would still only retouch the roots and refresh the ends later in the processing time.

    Remember, tint does not lift tint! When wanting to go lighter in shade selection you must remove the previous color first in order to go lighter! If wanting to stay the same shade level or going darker, color removal is not necessary in most scenarios.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume Ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    Apply hair color mixture to dry, unwashed hair

    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head

    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.


    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    Make 1/4” partings throughout dry, unwashed hair

    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather

    • Rinse until the water runs clear.


    Other tips: Always perform a strand and patch test

    • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

    • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first

    • Apply a stain barrier cream around the hairline prior to application when using dark shades

    • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

    • Use an old towel to protect your clothing

Rated 5 out of 5 by from Perfect hair color The perfect color for my hair.Matching exactly.Love it.
Date published: 2020-12-01
Rated 1 out of 5 by from does not work purchased the dusty violet color. the cream does not change color at all. no effect after mixing with 20 volume.
Date published: 2020-12-01
Rated 5 out of 5 by from Fabulous! Easy to use, and beautiful color! Left my hair soft as well!
Date published: 2020-11-30
Rated 5 out of 5 by from Beautiful Love the color and the shine. It also stays for a good amount of time
Date published: 2020-11-29
Rated 4 out of 5 by from Was mailed the wrong color The color is great... once I went to a Sally’s an hour away and traded the radiant violet I got mailed to me..
Date published: 2020-11-29
Rated 5 out of 5 by from Great This is a really Great product. You will not be disappointed
Date published: 2020-11-29
Rated 2 out of 5 by from Disappointed Color doesn’t last long. Maybe 3 or 4 washes and the color isn’t bold on dark hair like it states. It shows up better on pre bleached hair.
Date published: 2020-11-27
Rated 5 out of 5 by from Great color It goes on grey but the color is perfectly Charcoal Black very vibrant. I love it.
Date published: 2020-11-27
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Do you have to use a Volumizer

Asked by: Bad hair
No; you'll just want to make sure you use the right level of developer for what you need. Rule of thumb: the higher the number, the lighter the color. I like this color best dark, so I use a 10 developer and am always pleased with the results.
Answered by: Lisa0318
Date published: 2020-11-25

I used Henna in my hair July 31 this year. My hair is a dark auburn but the gray is come back mainly at my hairline and around my crown. Can I use your dye or will it damage my hair? 

Asked by: Sab112272
I can't speak to the henna use but I have been using the Permanent color for some time, primarily for my roots but also to deepen the color overall at times. I have had no negative effects and continue to happily use this product.
Answered by: DeborahRW
Date published: 2020-11-25

I bought 4N and 10v. As I wiped my hands off on a paper towel, I saw that the color was black?!? I did the 1:1. What did I do wrong?!

Asked by: Elimaesm
4N is very dark and often times hair color will look much darker and pigmented after mixed with developer and processed before it is washed and dried. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-11-23

I have black hair. If I want to get it to something like mahogany red, do I need to bleach first? Then, do I apply this product? What volumes do I use. Thank you!

Asked by: Seth1234
It depends on how light you want your hair to be. Since your hair is black you are most likely a Level 1 or a 1N. A 20 Volume Developer would bring you up to a level 2-3 and a 30 Volume Developer would being you up to a level 3-4. If you want to go lighter than that you will need to use a lightener first. If the Mahogany red that you are referring to is a 3RB (level 3 Red Brown) then you would only need a 20 or 30 Volume Developer and your color.
Answered by: Sally Staffer1
Date published: 2020-11-23

My hair is light blonde, red and brassy right now. Will 7NN intense medium blonde by ion darken it if I use a 20 developer or should I use 30. Will it still have or come out with red and brassy tones after I use it?

Asked by: BluMidNiteAngel
If 7NN is darker than your current color 20 Volume Developer will be fine. The developer will help to lift the color from the hair but if parts of your hair are very red you may want to use an additive to help cancel out the red from your current color or follow up with a toner if you are seeing unwanted warmth.
Answered by: Sally Staffer1
Date published: 2020-11-23

After rinsing color with warm water until clear. Do I then wash with shampoo and conditioner? 

Asked by: Mamamedicx4
yes, definitely it will cleanse and condition:)
Answered by: Mrspeacock80
Date published: 2020-11-21

Do you need to buy two if you have long hair?

Asked by: grace4ul
Yes,  you want to be sure that you enough Color to complete all the hair.
Answered by: Pattis26
Date published: 2020-11-20

what developer do I need?

Asked by: gaelcee1
20 which means on ounce developer to 1 ounce color
Answered by: swagnerjax
Date published: 2020-11-20
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